1000 Degrees Launch

1000 Degrees Launch

1.

‘All you need is Chemistry’

2.

Contents Page 3 - About 1000 Degrees Page 4 - The Product Page 5 - The Lab and Combining Smells Page 6 - Video and Photo Advert Page 7 - Brand Name and Location Page 8 - The Pre-Launch Page 9 - PR Comopany Page 10 - First stage of the Pre-launch Page 11 - Second stage of the Pre-Launch Page 12 - Final Stage of the Pre-Launch Page 14 -

The Launch

Page 15/16 - The Launch Event Page 17 -

Launch Video

Page 18 - Bloggers Page 19 - Pop -up Shop Opening Page 20 - Post Launch Page 21 - Moving to Europe Page 22 - Website Page 23 - Conclusion Page 25 - References

3.

About 1000 Degrees

‘ALL YOU NEED IS CHEMISTRY’

Our Brand 1000 degrees is about bringing culturally aware and creative couples to come together to create a home fragrance candle for their new home. Initially we were going to create a bespoke candle where a couple can create their own smell for their home but after research and speaking to industry experts we found that it would be very expensive and people would not be interested in doing this due to the expense in would cost. From our initial research though we found that 70% of the couples we asked would be interested in creating a customised candle around the price of £40, so we wanted to try and still do this idea but on a less extravagant scale. Finally we came up with the idea of couples being able to come into a candle lab to mix candle beads together which will form a different smell when burnt together.

When looking at our competitors we placed them on a perception map and found that our idea had a place in the home fragrance industry. As a brand we wanted to create something new and a breath of fresh air to the home fragrance industry, when asking couples about candles for the home they said they associated candles more with old women and something their grandmother would have in their homes making the house smell of lavender or roses.

Our brand is to make younger people believe that a candle is for everyone and that it is something that makes a home for every age.

4.

Our Product After our research and coming up with our concept we approached product designers with our idea and they came up with the packaging for our brand. The product itself consists of a glass cylinder with a cork bottom which you can place a number of test tubes with different scents into to create a statement for the home as well as something different and unique for a couple to put into their new home together. We will have pop up stores in London with a candle lab where the couple can go to and create their own smell. A cylinder with 4 test tubes will cost ÂŁ40.

5.

Candle Lab and Combining Smells The whole idea of having a candle lab fits in with our chemistry concept fits with the brand and also helps the customers interact with our brand, helping them choose the scents they like best together. The concept behind our product is about recreating memories or creating new memories as a couple together, certain smells may remind them of a significant memory they both shared together and they would all combine together to create a new smell and the new memory of moving in together. We created a periodic table and smell wheel to show which smells smell nice together and combine well to help couples test out smells.

6.

Video and Photo Advert We tried to recreate the ideas of sharing memories together in both our print and video advert. We got inspiration from ‘Kooples’ advert where couples talk about themselves as a couple, we showed the time the couple had been together and certain things they had shared whilst being together like how many kisses they had shared, how many meals they had eaten together and at the end it says how many memories they had shared together. The Harriet Posner’s book ‘Fashion Marketing’ says, ‘Cinema and television advertising allows brands to tell a story in the form of a short film.’ Which wanted to do, by telling a story about the bond a couple has and for it to reflect what our brand is about and our brand values. Memories and couples are big part of our brand and we tried to reflect that in our adverts.

Also our adverts don’t directly tell the consumer what our brand is about, it leaves them open to ideas of when 1000 degrees could be about and make them want to research into what it could be. This will help us launch our product and keep the consumers openly guessing to what it could be about. Playing on the whole memories idea we came up with an idea where couples can hashtag themselves on twitter in their favourite photo memories together with #1000cmemories and maybe win prizes which will help us in our launch or the brand. ‘Promotion via internet, either direct from a brand website, via corporate or consumer blogs or through the spread of online viral videos, must now be considered as a supplementary or alternative platform for advertising, promotion and brand building’ which we want for a brand with it being a new brand launch and something very different going into the home fragrance market.

7.

Brand Name and Location We came up with our brand name by thinking about what a candle is, we found out that a candles top temperature that it burns at is 1000 degrees and combining with the idea of couples and bond they share together we thought it combined very well. Also 1000 degrees links in with the chemistry feel to our brand and the chemistry between the couple buying the product hence why our slogan is ‘All you need is chemistry’ linking both the chemistry test tube in our product to the love a couple share.

Initially we would want to open stores in London to see how the brand does before leading onto other cities in Europe. Because we are such a small brand with such a new idea we would want to see if the idea worked before leading onto bigger things like websites and moving our stores to other cities like Berlin or Amsterdam. We want to stick with several pop up stores in London after our launch for several months before seeing if the brand is a success.

8.

Pre Launch

9.

PR

Comapny

The PR company we would have to help us launch our product and brand would be Village, a forwardthinking independent agency based in London. ‘The overall aim of PR is to get media coverage and establish and generate a favourable image of an organization, brand or fashion label’. Their goals are to grow our client’s businesses by building strong relationships and communication strategies that influence opinion and behaviour which we believe tie in well with our brand values of building memories and relationships with our consumers.

They would help us with promoting our videos/adverts, find celebrities that best reflect our brand for our launch, photographers and sorting most of the launch event as well as helping with some of the prelaunch advertising. We want to make sure we invite the right people to our launch and the right people advertising our product.

Topshop Party

‘We will manage all elements of the event production, from collaborations and celebrity/VIP guest lists to managing photographers and producing a catwalk show. The successful event will be couched in powerful pre- and post-event media coverage.’

- Village

First Stage of the Pre-Launch

‘A company needs to balance the spread of media used with the time frames.’

10.

We want to try and slowly show people what our brand is about but we want to make sure we do it in the right frame time and spread each bit of different media across those time frames. The Pre-launch would consist of several teasers before leading into what the brand is about. We want people to be excited about our brand before they even know what it is about. We would start with our adverts placed around London as it is the start-up city of our brand, we would place them in places our target consumers would likely to go such as tube stations, adverts in the metro and even museum guides/ magazines. Our target consumer is a couple aged between 25-35 who live in the city, have creative jobs such as a creative director or a furniture designer so most likely they would be travelling on the tube to their jobs or to museums they want to visit.

We would also place adverts in magazines such as Aesthetica and onto the magazine blogs. ‘Press plays an important role in fashion promotion. Fashion magazines are vital cogs in the machinery of fashion promotion in terms of advertising’ which is why we would want several magazines like Aesthetica to feature our product in their magazines and blogs and it would really help promote our new product/brand. Because our photo adverts are very minimal, you cannot actually tell what the photo is about, with it just including a photo of flames, our logo and slogan ‘All you need is Chemistry’ it is open for interpretation and could mean anything which keeps the audience intrigued. This would go on for 2weeks before revealing more to the audience.

11.

Second Stage of the Pre-Launch Secondly we would release our brand video which would include our social media pages that will have been made public the same day our video and other adverts go to press/go online. Our brand video still doesn’t reveal a lot to the audience other than it includes a couple and their life together, still keeping the audience guessing of what this 1000 Degrees could be about. We would also launch our other print advert which includes our social media groups and also the hashtag #1000cMemories. Going onto our twitter page it would explain that people could hashtag themselves in a photo with their loved ones of their favourite memory together which would then debuted into the next stage of the launch to the brand and also they could win tickets to the launch event with an overstay in London.

‘A promotional device that retailers or fashion brands can consider is to run a competition or prize draw….competitions can be developed that are more interesting and engaging.’

We want the audience to be excited about our product even though we haven’t told them what it is about. We would get several celebrity couples to do this too on their twitter pages who we would invite to our launch event. The twitter/Instagram page would also show pictures to do with our brand but only revealing part of our product to keep the guessing continuing. This process would go on for 2 weeks before going into the final stages of the pre-launch process.

12.

Final Stage of the Pre-Launch Thirdly and the final part to our pre-launch stages we would hire out windows around London in places such a museums and small shops in areas such as Shoreditch and Camden. Each window would be different but all including a back drop of photos from the #1000cMemories tag from twitter of the public so they would feel connected to the brand.

‘Window displays provide a fantastic canvas and major marketing opportunity for retailers.

Inspirational and eye catching windows act as a powerful magnet.’

We’ve tried to involve a few different promotional techniques and thought using window displays would be a new and different way of advertising our product especially if it is eye catching and on the streets for shoppers/people to look at. They’re more likely to stop and look at a window on the streets than to look at adverts popping up on the internet. Each window would include something chemistry like put into an artistic way/show like test tubes being dangled from the ceiling and a science lab set up.

After a week of this we would announce on our twitter and Instagram pages 5 winners of the best #1000cMemories who would be invited to the launch of our home fragrance candle. We would also announce what our brand is about and also debuted our product in the windows we hired out around London and also announce our launch event and the date. The product would be available to the public a week after the launch party.

14.

The Launch

15.

The Launch Event

‘The aim of celebrity endorsement is that the cachet and sparkle of the celebrity personality will become directly associated with the

The launch would happen on a Monday evening with the attentions for our pop up stores to open on the following Saturday morning for the public. The launch would be held in a museum in London such as ‘The Photographers Gallery’ creating the atmosphere our brand reflects. We would invite people such as magazines, bloggers, celebrities, a performance act and winners of our #1000cMemories competition to experience our candle labs and also get to take the product home with them.

The doors would open at 7.30pm with a glass of champagne on arrival keeping it a chilled but also professional atmosphere and there would also be canapés being carried around by our waiters throughout the evening. At 8.30pm we would get our celebrity couple to introduce the product to the guests along with the 4 of us that created the brand.

16.

We chose Village to do our PR as they said ‘Selecting the right people to be seen wearing or using your product is a cornerstone of modern brand building. Village provides the perfect balance of exposure and credibility to impact profoundly on sales and profile’ We feel that they feel passionate about finding the right celebrities to reflect our brand.

At 9pm our candle labs with our candle lab experts would be there to help create candles with the guests and their partners which has also been invited along to the event. We will of created 4 other scents only for the launch events as

‘One way a designer, brand or retailer can increase their kudos and create desire for their merchandise is to offer customers the opportunity to purchase limited addition product’ So people at the launch feel even more special for being there, this scent will only be for the launch event and not sold in our stores after this. At 10.30pm our performance act which we felt our target consumer would love would perform for half an hour making the event not just a launch but also a party to have fun and to create a memory which is what our brand stands for.

17.

Launch Video Because our brand is all about creating memories with our loved ones we would hire out a professional camera crew who would record the whole launch event and create a video after it for our consumers to view on our social media pages after our launch event and understand fully what our brand values are and what it’s all about.

‘viral videos are becoming an important element of promotional campaigns as they have the potential to reach millions of viewers.’

Which we want for our brand as we need to promote our product/brand using our initial promotional ideas but also new promotional ideas. As well as this we would get our guests to upload photos of them enjoying our launch event onto twitter and Instagram by hash tagging #1000cLaunch. To keep our memories theme continuing at the event we would have a photo booth just for a bit of fun for couples to use, the photos will be personalised with our brand logo and #1000cMemories on. It will also be automatically uploaded onto our Facebook photo album called 1000cDegrees photo booth, this photo both will also be in one of our popup store in London for people to use when going to buy our product on the Saturday.

18.

Bloggers ‘One of the most prevalent channels for perfume is the adverts featured in the vast array of international and nationally published monthly fashion magazines.’

We would get Village to help us find the right magazines to publish our brand adverts and throughout the night magazine, bloggers and fragrance experts will be able to interview our brand creators about any questions they have and for articles they may be writing for their magazines or blogs.

‘Blogs are one of the fastest growing areas of what has become known as consumer generated media (CGM)’ So we want to build a relationship with some popular blogs/magazine blogs to promote our product and also by giving away the free product and giving them the experience of creating a product they will be able to give feedback to their followers on their blogs. The party should end around 12pm due to it being a Monday night and with most of our guests being in work the following morning we didn’t want the night to go on to long.

19.

Pop-up Shop Opening After the launch party there will be 5 days till we open our pop up stores which will be in Shoreditch and other places in London which Village help us find. Between the launch party and the opening day we will have posted a short 5 minute video of our launch event showing our celebrity couple introducing the product, couples creating the fragrance, our brand creators interviews, our band performance, our photo booth photos and also interviews of the guests about what they think of the new product to the public onto all of our social media pages.

On the morning of our stores opening, our main store we will have either the celebrity couple or our performer to open the main store at 9am to the public and stay around the store till midday to interact with the couples there who have come to create their smell. ‘One technique used by an increasing number of the world’s most prestigious fashion brands is to employ a celebrity to become the ‘face’ of the brand.’ We feel if we get the right kind of couple to be the face of our brand that reflect what our brand is about then we will get the right kind of buyer and attention for consumers/magazines and blogs.

As a promotional offer for our twitter followers if you tweet a picture creating your scent with the hashtag #1000cOffer we will give you 15% off when you come to pay if you show us your tweet. This offer will carry on for the first week after opening our pop up stores. ‘the aim of a sales promotion is to make a brand and its merchandise or services more attractive to the customers by offering additional inducements to purchase such as price reduction, giving a product away for free, offering an extra benefit or service with a per chase or offering a prize.’

20.

Post Launch

21.

Moving to Europe Our post launch if successful in the first 3 months of launching our stores in London we will then venture out into Europe. We feel as a bran we can do this due to our social media pages which everyone around the world will be able to connect to and also understand. We don’t just want 1000 degrees to be a British home fragrance company, there are other arty people in Europe other than England and we want every couple to have the chance to experience 1000 degrees. Also if our launch is successful we will cut our 5 stores down to 2 main stores in London depending on how high sales are in each shop the highest two will stay open permanently.

Our new shops in Europe will be opened in Berlin, Amsterdam, Brussels, Stockholm and Prague. These will also only be pop up stores for a 3 month trial to see if they are successful and if they are we will expanded into other European countries. The #1000cMemories hashtag will be an ongoing thing especially as we will of introduced our fragrance into Europe. We will continue to have competitions every month including to win one of our products, a meal with our celebrity couple and also festival tickets. ‘One of the main advantages of sales promotional offers is that they have the potential to achieve results quickly. they can increase consumer traffic and boost sales’, if people think they can win prizes and good ones they will want to interact with the brand more. All these prizes will create memories for the couples and something they will remember as being part of our brand.

22.

Website After 9 months after our launch date we will launch a website, we felt that because our brand is so personal to the buyer and you have to interact with the smells before buying to know what smells you like together we felt we didn’t need a website but as it is 9 months after our launch we felt that couples may want to refill their candles by just ordering refills offline instead of coming into store, especially if they do not live close to one of our stores. People who cannot get to one of our stores could go directly to our website to buy our product even though they will not be able to interact with the smells beforehand our periodic table of smells and smell wheels will help them to pick smells which smell together as well as looking at a page on the website where buyers can give feedback of our product and their favourite smells together. I think feedback would be a good idea because

‘70% of people trusted consumer opinions posted online.’

As well as more stores and a website launch after our product launch we will create new candle smelling beads each season to go with the season such as cinnamon for winter and fresh grass for summer but we will keep all our primary scents for the people who bought in the first 3 months as they may want to keep that scent going for years in their homes.

23.

Conclusion We want our brand to be successful and with people such as Village on board with our brand I feel that we could be a success. We have tried to think about every little detail from the prelaunch right through to the post launch. 1000 degrees isn’t just a new brand wanting to be a success, we want to have fun and build relationships with our consumers, we want them to have fun and enjoy creating and having our product in their home. It’s not just a product it’s a memory.

24.

‘All you need is Chemistry’

References (in order of when they appear in text)– 1.

‘Cinema and television advertising allows brands to tell a story in the form of a short film.’ POSNER, H., 2011, Marketing Fashion. London Laurence king publishing LTD .

2.

‘Promotion via internet, either direct from a brand website, via corporate or consumer blogs or through the spread of online viral videos, must now be considered as a supplementary or alternative platform for advertising, promotion and brand building’. POSNER, H., 2011, Marketing Fashion. London Laurence king publishing LTD .

3.

‘The overall aim of PR is to get media coverage and establish and generate a favourable image of an organization, brand or fashion label’. We are the Village http://www.wearevillage. com/about/ 4.

‘We will manage all elements of the event production, from collaborations and celebrity/VIP guest lists to managing photographers and producing a catwalk show. The successful event will be couched in powerful pre- and post-event media coverage.’ We are the Village http://www. wearevillage.com/about/ 5.

‘A company needs to balance the spread of media used with the time frames.’ POSNER, H., 2011, Marketing Fashion. London Laurence king publishing LTD .

6. ‘press plays an important role in fashion promotion. Fashion magazines are vital cogs in the machinery of fashion promotion in terms of advertising’. POSNER, H., 2011, Marketing Fashion. London Laurence king publishing LTD .

7.

‘Another promotibal device that retailers or fashion brands can consider is to run a competition or prize draw….competitions can be developed that are more interesting and engaging.’

POSNER, H., 2011, Marketing Fashion. London Laurence king publishing LTD .

8.

‘On technique used by an increasing number of the world’s most prestigious fashion brands is to employ a celebrity to become the ‘face’ of the brand.’ POSNER, H., 2011, Marketing Fashion. London Laurence king publishing LTD .

9.

‘The aim of celebrity endorsement is that the cachet and sparkle of the celebrity personality will become directly associated with the brand’ POSNER, H., 2011, Marketing Fashion. London Laurence king publishing LTD .

10.

‘One way a designer, brand or retailer can increase their kudos and create desire for their merchandise is to offer customers the opportunity to per chase limited addition product.’

POSNER, H., 2011, Marketing Fashion. London Laurence king publishing LTD .

11.

‘Blogs are one of the fastest growing areas of what has become known as consumer generated media.’ (CGM). POSNER, H., 2011, Marketing Fashion. London Laurence king publishing LTD .

12.

‘One of the most prevalent channels for perfume is the adverts featured in the vast array of international and nationally published monthly fashion magazines.’ POSNER, H., 2011, Marketing Fashion. London Laurence king publishing LTD .

13.

‘Viral videos are becoming an important element of promotional campaigns as they have the potential to reach millions of viewers.’ POSNER, H., 2011, Marketing Fashion. London Laurence king publishing LTD .

14.

Promotions generally appeal to several basic consumer instincts - to save money, get something for free, buy something unique hopefully for a reduced price or to win a prize’. POSNER, H., 2011, Marketing Fashion. London Laurence king publishing LTD .

15. ‘the aim of a sales promotion is to make a brand and its merchandise or services more attractive to the customers by offering additional inducements to purchase such as price reduction, giving a product away for free, offering an extra benefit or service with a per chase or offering a prize.’ POSNER, H., 2011, Marketing Fashion. London Laurence king publishing LTD .

16.

‘One of the main advantages of sales promotional offers is that they have the potential to achieve results quickly. they can increase consumer traffic and boost sales’ POSNER, H., 2011, Marketing Fashion. London Laurence king publishing LTD .

17.

‘70% of people trusted consumer opinions posted online.’ POSNER, H., 2011, Marketing Fashion. London Laurence king publishing LTD .

Bibliography – POSNER, H., 2011, Marketing Fashion. London Laurence king publishing LTD .

Ellesse Italia, 2014, Together We Play: Behind The Scenes ft. Tommy Haas and Elina https://www. youtube.com/watch?v=ZCLKyNfdwyE&feature=share Accessed 01/06/2014 CCD Public Relations, http://www.ccdpr.com/ Accessed 29/05/2014 TheScantilyClad, 2013, VS “Victoria” Fragrance Collection (Fall 2013) - Launch & Press https:// www.youtube.com/watch?v=3ZVFL6tyh9Q Accessed 09/05/2014 Forward PR http://forwardpr.com/ Accessed 29/05/2014 Lea-Greenwood, G., 2013, Fashion Marketing Communications, West Sussex http://books.google. co.uk/books?id=Ao8vvankpQcC&printsec=frontcover&dq=fashion+marketing&hl=en&sa=X&ei=_dyFU7GbDaaz0QWyt4DIAg&redir_esc=y#v=onepage&q&f=false Accessed 27/05/2014 Aethetica Magazine, 2014 http://www.aestheticamagazine.com/ Accessed 29/05/2014 We are the Village Public Relations, http://www.wearevillage.com/about/ Accessed 29/05/2014 Images – Front Cover - 1000 Degrees Logo, created on 15/04/2014 Christopher Clark, 2014 http://www.pinterest.com/pin/207587864048505226/ Inside Cover -Daisy Walker , 2014, http://www.pinterest.com/pin/95349717084879290/

Christopher Clark, 2014http://www.pinterest.com/pin/207587864048505226/ Page 1 - Christopher Clark, 2014http://www.pinterest.com/pin/207587864048505226/ Page 2 - Daisy Walker , 2014, http://www.pinterest.com/pin/95349717084879290/ Christopher Clark, 2014http://www.pinterest.com/pin/207587864048505226/ Page 3 - Daisy Walker , 2014, http://www.pinterest.com/pin/95349717084879290/ 1000 Degrees Logo, created on 15/04/2014 Background scanned in graph paper Page 4 - Product photos created by product design team April/May 2014 Background scanned in graph paper Page 5 - Christopher Clark, 2014 http://www.pinterest.com/pin/207587864048505226/ Le Labo New London Fragrance and Refills Only at Liberty, Friday 3rd October 2008, http://www. liberty.co.uk/blog/188/le-labo-new-london-fragrance-and-refills-only-at-liberty/ Periodic table and colour wheel created on 04/05/14 Page 6 - A British Girl in Paris, The Kooples: kooky couple ads, March 2014. http://britishgirlinparis.wordpress.com/2012/03/15/the-kooples-kooky-couple-ads/ Couple Photo photographed 14/05/14 Background scanned in graph paper Page 7 - Christopher Clark, 2014 http://www.pinterest.com/pin/207587864048505226/ 1000 Degrees Logo, created on 15/04/2014 Page 8 - Daisy Walker , 2014, http://www.pinterest.com/pin/95349717084879290/ Christopher Clark, 2014 http://www.pinterest.com/pin/207587864048505226/ Page 9 - Christopher Clark, 2014 http://www.pinterest.com/pin/207587864048505226/ We are the Village PR Company logo http://www.wearevillage.com/about/ We are the Villlage, May 2014, http://instagram.com/p/ol7kQHoji5/ Page 10 - Aesthetica, Aesthetica February/March Issue Out Today, February 2012 http://aestheticamagazine.blogspot.co.uk/2012/02/aesthetica-februarymarch-issue-out.html Daisy Walker , 2014, http://www.pinterest.com/pin/95349717084879290/ Background scanned in graph paper Page 11- Background scanned in graph paper Daisy Walker , 2014, http://www.pinterest.com/pin/95349717084879290/ Advert created 17/04/2014 Page 12 Susan Lenz, First Thursday on Main Street and DEEP IN DUST, Grave Rubbing Art Quilt, November 2010 http://artbysusanlenz.blogspot.co.uk/2010/11/first-thursday-on-main-street-and-deep. html Christopher Clark, 2014 http://www.pinterest.com/pin/207587864048505226/ Page 13 Page 14 Daisy Walker , 2014, http://www.pinterest.com/pin/95349717084879290/ Christopher Clark, 2014 http://www.pinterest.com/pin/207587864048505226/ Page 15 David Watson, The Photographers Gallery Identity, July 2012 http://www.typetoken.net/typeface/ the-photographers-gallery-identity-north/ Bryony Quinn, Oil be damned! The brand new Photographers’ Gallery presents an epic Edward Burtynsky, May 2012 http://www.itsnicethat.com/articles/the-photographers-gallery-edward-burtynsky Background scanned in graph paper Page 16 - Background scanned in graph paper Daisy Walker, 2014, http://www.pinterest.com/pin/95349717084879290/ Benji Taylor, Wide-Eyed and Busy as Hell: An Interview with London Grammar December 2013 http:// prettymuchamazing.com/interview/london-grammar-2013 Page 17 - Christopher Clark, 2014 http://www.pinterest.com/pin/207587864048505226/ Retro photo booths, Update from Photoboothland, April 2013 http://retrophotobooths.blogspot. co.uk/ Page 18 - Background scanned in graph paper Daisy Walker, 2014, http://www.pinterest.com/pin/95349717084879290/ Aesthetica Blog, 2014 http://www.aestheticamagazine.com/blog/ Page 19 - Art Against Knife’s, ART AGAINST KNIVES OPENS PERMANENT GALLERY AT BOXPARK, SHOREDITCH http://www.artagainstknives.com/art-knives-opens-permanent-gallery-boxpark-shoreditch/ Background scanned in graph paper Page 20 - Daisy Walker , 2014, http://www.pinterest.com/pin/95349717084879290/ Christopher Clark, 2014 http://www.pinterest.com/pin/207587864048505226/ Page 21 - Christopher Clark, 2014 http://www.pinterest.com/pin/207587864048505226/ Jen Davis, 2013, http://www.pinterest.com/pin/292452569522781257/ Page 22 - Candlelight, 2012 http://luxirare.com/candlelight/ Page 23 - Daisy Walker , 2014, http://www.pinterest.com/pin/95349717084879290/ Christopher Clark, 2014 http://www.pinterest.com/pin/207587864048505226/ Couple photograph taken 14/05/14 Page 24 - 1000 Degrees Logo, created on 15/04/2014 Christopher Clark, 2014 http://www.pinterest.com/pin/207587864048505226/ Page 25 - Background scanned in graph paper page 26 - Background scanned in graph paper Back page - Christopher Clark, 2014http://www.pinterest.com/pin/207587864048505226/

Emily Fellows N0512624 Word Count (Not including Titles, Contents and Quotes)-3180 words