8 slide presentation

Leeds College Of Art Emily Flanagan and Molly Lester

Appropriate approach: We undertook this brief with an approachable and positive vibe in order to avoid daunting younger audiences but still remain respectful to the work Amnesty achieves and the issues Amnesty approaches.

Positive approach: To help communicate what Amnesty does to a younger audience we focused on the positive way to get involved such as signing up, attending meetups, getting involved in peaceful demonstrations and getting informed about issues.

Our approach: We wanted to produce a series of posters to advertise how young people can get involved with Amnesty and make a difference. To better approach this we’ve created digitally animated versions of these posters (that can be used on social media and online) as well as the physical copies.