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Howdoe st h ev i s u al l an gu ageof pr opagan da i n fl u e n c epu bl i coppi n i on ? T h i sr e s e ar c hpr oj e c t ai mst oe x pl or ean d r e os l v eh owpr opagan dat h r ou ghh i s t or yu s e s v i s u al s y mbol san de l e me n t si nor de rt o af f e c t anau di e n c e .T h efi n al r e s ol u t i on s of t h i spr oj e c t we r ec r e at e dasar e s u l t of t h e s efi n di n gs .
RE SE AR CH I be ganl ook i n gi n t ot h ev i s u al l an gu ageof pr opagan daby c ompar i n gpr opagan da be t we e nNor t hKor e aan dNaz i Ge man y . I f ou n dt h es i mi l ar i t i e s t we e nt h et wos t r i k i n gl ys i mi l ar , be n ot on l yi n r e gar dst ot h ev i s u al e l e me n t s , bu t al s ot h eov e r al l i n t e n t i on sof t h epos t e r s . T h e s eďŹ n di n gsal l owe dmet os e e t h at pr opagan daasawh ol e c on t ai n sc on t e x t u al e l e me n t swh i c h t e n dt obef r e qu e n t r e gar dl e s sof wh e n , wh e r eorwh o t h ei magewasmadeby .
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RE SE AR CH
I be ganmypr ac t i c al wor kt h r ou ghr e c ogn i s i n gt h ek e yv i s u al e l e me n t s i nNor t hKor e anpr opagan da. I t h e nr e ar r an ge dt h ee l e me n t si nor de rt o s e ei f t h epos t e rwou l dmak es e n s ewh e nr e or de r e d. T h epos t e r swe r es t i l l v i abl ei nc ommu n i c at i n gapr opagan di s t me s s age wh e nr e ar r an ge d, t h e r e f or ei c ou l dc on c l u det h at i t i swh at t h ek e yv i s u al e l e me n t sc ommu n i c at et h at de t e r mi n et h es u c e s sof ani mage , r at h e r t h ant h ec ompos i t i onors i z eof t h es h ape s .
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I pi c k e dou t t h er e oc c u r i n gv i s u al e l e me n t sf r omt h e s e pos t e r san dc r e at e dapi e c ebas e dont h ebr e x i t c ampai gn . I u s e dc ol l aget oe x oe r i me n t wi t ht h ee l e me n t si nor de rt o r e c r e at eaf amou spi e c eof n or t hk or e anpr opagan da. I t h e npi c k e dou t t h emai nv i s u al e l e me n t su s e di nt h i s c ol l age .
RE SE AR CHANDDE VE L OP ME NT
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3
I t e s t e dt h i sal gor i t h mbypl ac i n gt h ebas i c i c r e at e danal gor i t h mbas e dont h ev i s u al l e r s i on sof t h e s ee l e me n t san y wh e r ewi t h i na an gu ageof pr opagan dabybr e ak i n gdownwh at iv . T h er e s u l t de pi c t e dav i abl epi e c eof r e c ogn i s e dt ober e oc c u r i n gv i s u al e l e me n t sf r om box pr opagan di s t wor k . e x i s t i n gpr opagan dapos t e r s .
DE VE L OP ME NTANDE XP E RI ME NT AT I ON
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4
Af t e re s t abl i s h i n gmyl i s t of r e oc c u r i n gv i s u al e l e me n t si de c i de dt oc r e at e I t ookt h e s ee l e me n t si f ou n di nNor t h s omer ou ghpr opagan dapos t e r sf ol owi n gt h egu i de l i n e sof wh at i f ou n d Ko r e anpr opagan dapos t e r san dappl i e d wasn e c e s s ar yi nor de rt oc r e at epr opagan di s t wor k s . t h e mt oc on t e mpor ar ywe s t e r npol i t i c al
c ompai gn s . I f ou n dt h at t h i sme t h odwass u c e s s f u l l , an d t h epos t e r swe r er e mi n i s c e n t of c l as s i cpr opagan dai t s e l f .
F I NALOUT COME
Af t e ran al y s i n gpr opagan dapos t e r san d c r e at i n ganal gor i t h i m, I u s e dt h e s e e l e me n t san dc r e at e dt h r e es e t sof magn e t sbas e dont h r e edi f f e r e n t c ou n t r i e si n fl i c t e dwi t hpr opagan da. Br e x i t Br i t ai n , T r u mp’ sAme r i c aan d Nor t hKor e a.
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T h emagn e t swe r ec r e at e dbypr i n t i n g on t omagn e t i cpape r , an dt h e nc u t i n t os e par at es h ape s . T h i sal l owsmyfi n al pi e c et obeani n t e r c h an gabl epos t e r , gi v i n gau di e n c e par t i c i pat or st h ef r e domt oc r e at e wh at e v e rme s s aget h e ywi s hu s i n gt h e pr opagan dai n s pi r ei mage r y .
P R ODUCTI NCONT E XT
I f e l t t h eappr opr i at epl ac et o pu t myfi n al pi e c ei n t oc on t e x t wasi nbooks h ops . Books h opst e n dt oh av es h e l v e s of game san dot h e rn ov e l t y gi f t s . Be v au s eof t h i si be l e i v e t h i si swh e r emypr odu c t wou l d fi t i nwi t h i nt h emar k e t .
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P R ODUCTMOCKUP S
I de c i de dt h e r ewe r e n ’ t t ooman yopt i onof h owt omoc kmypr odu c t u p, s oi de c i de dt os i mpl emak es ome me r c h e n di s ef ort h el e ade r st h e ms e l v e s . I t h ou gh t T ot ebagsan de mbr oi de r e di r ononpat c h e swou l dwor kas pr odu c t t h at pe opl ewou l dpot e n t i al l ybu y , e s pe c i al yi f t h e ye n j oyt h emagn e t s .
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