Leeds College of Art BA (Hons) ILLUSTRATION OUIL505 ILLUSTRATION 2: Applied Illustration
Level
05
Credits 30
Module Brief Title: Product, Range & Distribution
STUDIO BRIEF 1: Project Proposal Project Rationale Project Rationale. (what do you intend to do and why?)
I intend to communicate and portray the two different atmospheres in North Korea versus the UK. I want to show the stark difference between lifestyles in a repressed, communist country and a free, capitalist society. I want my audience to be able to feel the atmosphere I intend to communicate through my images in order for them to feel as though they are experiencing it themselves through my artwork, and through the applications I have made of this work.
THEMES / SUBJECTS What Themes/Subjects will form the content of your work for this module? This should include Theoretical and non- creative based content and concerns. This section should identify your consideration of the social, cultural, ethical and creative concerns of contemporary practice GENERAL THEMES: Mundanity Atmosphere Social Political Emotive SPECIFIC SUBJECTS:
North Korea the UK Atmosphere Social
PRACTICAL & CONCEPTUAL APPLICATION What areas of Illustration do you intend to investigate in relation to the practical and conceptual, production / distribution of work in response to selected briefs. SPECIFIC DISCIPLINARY AREA: I will be using predominantly digital media forms, as I feel like these will be versatile and fit into many applications.
AUDIENCE/CONTEXTS: The general public of high street shoppers/ members of capitalist society
PRODUCTION / DISTRIBUTION METHODS:
A set of images in the format of posters, billboards and a final publication.
CONTEXTUAL REFERENCES Identify areas of professional/creative practices that will inform the contextualization of the work that you produce. This should include specific illustrators, studios, practitioner’s and products as well as broader creative disciplines and methods of Production / Distribution. ILLUSTRATORS / DESIGNERS / STUDIOS: Oliver Kugler George Butler Laura Carlin Sir John Tenniel George Orwell - author
CREATIVE SKILLS What practical skills do you intend to further develop and apply during your project. What do you intend to use the skills for. Consider extending the use of skills that you already have in order to deliver work of a higher standard as well as identifying new skills that you will need to develop.
Composition skills Ability to communicate atmosphere
KEY TEXTS. List a selected number of books, articles and texts that are central to your proposed area of practice. These should include a combination of design and non-practice based books, theoretical texts as well as visual publications. You should include a list of relevant websites
‘All That is Interesting’- website http://all-that-is-interesting.com/north-korea-photographs NK news https://www.nknews.org/ ‘Above the Line’ – Book ‘Escape from Camp 14’ - book
ADDITIONAL INFORMATION
Project Planner 1
Module Briefing Studio Brief 1 Research & Proposal
2
3
4
Proposal
Submission
5
Studio Brief 2 Development & Production
6
7
8
9 EASTER 10 11
12
13
Studio Brief 3*
14
15
Module Submission 09/ 05 / 2016