EMILY FLANAGAN OUIL503 PROJECT REPORT
SUBSTANTIAL BRIEF SECRET 7 SMALL INDIVIDUAL BRIEFS ON PAPER, FEATHR, ILLUSTRATION FRIDAY
COLLABORATIVE BRIEF D&AD AMNESTY INTERNATIONAL
To create a series of 7� record sleeves for the songs available from Secret 7 this year. I decided to create a series of 7 sleeves for al of the available songs to work as a set. MY APPROACH I took inspiration from shape and colour for this project as I felt it was an easy way to keep them all consistent and work really well as a set. I wanted my sleeves to be easy to look at whilst maintaining clues about the tracks within the work.
I wanted the print on my sleeves to visually communicate the content of the song. I felt this would be enhanced by using a simplistic background, using a muted colour palette with bold, graphic shapes
I think this series of images really challenged the way I use composition in my work. Usually I rely on having text boxes to work around, but without the aid of text it was vital to have a strong composition in order to make the images work. Focusing on colour palettes was one of my favourite things about this brief as I have never considered it to be a vital factor of image making before
I have always considered composition to be my biggest downfall, but through feedback from my peers, I feel confident that the placement of the images works well with the background. I will look further inti colour theory for future modules such as 505, where colour plays a big part in my image making.
Overall I would say that as a series, my substantial brief was successful. I don’t believe that I completed enough in depth research about the songs, as I didn’t feel that it was necessarily relevant to creating these particular images. In hindsight there could have been much more implicit messages within the song that could have informed my record sleeves, but I’ glad that I based my images on my raw interpretation of the song itself, as I believe an audience can relate to that a lot easier than a hidden meaning.
THE BRIEF “Make wallpaper that’s art. We want you to lift wallpaper out of the decoration ghetto and turn it into art. Decoration matches the carpet. Art blows minds. Think about your customer. Stylish homeowners who want Something unique on their walls.” The brief then stated separate themes which may inspire the designers. the Figurative theme stated: “Show us the world as it is. Put the real world onto wallpaper. We want to see artistry and originality of subject matter.”
The brief for Feathr contained starting points to be used as inspiration to get the ball rolling. One of these themes was ‘figurative.’ Often something overlooked, I wanted to elaborate on the implicit beauty of the human hand, celebrating its complex qualities by communicating movement and gesture through imagery. I think the overlaying quality of my design really helps my pattern seem like a smooth repeat. I was afraid of my wallpaper having a tiled appearance, but I think it was successful in the sense that you can’t really distinguish where the edges of my design meet.
THE BRIEF ON PAPER present its annual printmaking contest to promote the art of printmaking and the connection between printmakers around the world. Each artist can submit one piece of work on a paper size of 300mm x 400mm. The print size can be any within the size of the paper. The work must have been made using any traditional printmaking techniques, including screenprinting, lithography, etching, collagraph, monotipe, electro-etching, woodcut, photopolymer‌ However, digital prints are not accepted. The work must be relatively new, completed in the last couple of years, no before, and not have received a prize before. �
I took this opportunity to work with an image i roughly drew in in an old sketchbook. I decided to try out a two colour lino reduction for the first time, as lino is something I enjoyed during 504. Though this was a very meticulous and time consuming task, I definitely want to work with two colour lino reductions again, as I think the aesthetic is something completely unique to it’s craft. This has to be my favourite image that I created in the responsive module.
“THE CHALLENGE Launch Taking Injustice Personally with a strategy, a big idea and creative executions. It’s up to you how you do this. It could be a campaign to bring to life the meaning of Taking Injustice Personally for the target audience, and help them to see Amnesty International as the way to do something about it. Or it could be something that empowers or activates the audience to take injustice personally themselves in a real and meaningful way.”
moving away from shock factor campaigns, we wanted to show different ways that young people can help out. Whether it be joining rallies, handing out leaflets or simply just getting educated. These are simple, accessible and inviting things which will encourage younger people to get involved. We aimed to show how easy this could be, showing 18-25 year olds that getting involved with amnesty isn’t daunting.
Though this brief was particularly challenging, I have taken away some very valuable experiences which will benefit me in the future of my practise. For example, working to other peoples requirements and preferences plays a key role in collaboration. I learnt to be considerate and objective . I am definitely pleased with the final outcome of these images, when animated I believe they are extremely inviting and charming. Not only did this answer the brief, but it also met the goals that myself and my team set for ourselves at the beginning of the project.
I really love these two illustrations completed for illustration Friday, as I believe they showcase two different skills I posses as an illustrator on completely different sides of the design spectrum.
I would have liked these to work as a set, but for the separate prompt words I had very different ideas. I think if I was to do illustration Friday again, I would want some element of my images to remain consistent with the others. Whether that’s through style, use of media or even colour palette, it would allow my images to be recognisably mine.