l a u P R nd 1914-1996
EARLY LIFE ◊ Born as Peretz Rosenbaum on August 15th, 1914 ◊ Prodigy of art: picked painting and other forms of art at a very young age ◊ Painted signs for dads grocery store and school events ◊ Attended art classes at Pratt, Parsons, and Art Students League
INSPIRATIONS
◊ As a student, Rand was inspired by the works of Cassandre and Maholy-Nagy ◊ In his early career, he became inspired by the work of German advertiser Gustav Jensen
Gustav Jensen
Cassandre
Moholy-Nagy
BEGINNING CAREER
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Inspirations: Cassandre and Moholy-Nagy First job at syndicate that provided graphics to publishers Created stock photos Still taking classes, creating large portfolio Portfolio inspired by Gustav Jensen
DIRECTION MAGAZINE
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Covers caused a lot of talk Designed covers for free in exchange for full creative freedom Helped form the “Paul Rand look” Known for their fine detailing and great patterns
APPAREL ARTS
◊ Offered to make page layouts ◊ Learned how color and shape can be strong conveyers of messages ◊ Took ordinary things and transformed it into a strong compostition
ESQUIRE ◊ Offered job as full time art director ◊ Didn’t accept the job for a year because he didn’t feel like he was ready for it ◊ Finally accepted the job at age 23
WEINTRAUB AGENCY ◊ Worked at advertising agency of William H. Weintraub ◊ Was the art director for 13 years
LOGOS
◊ Added elegance to corporate logos ◊ Made them modern and innovative ◊ Simplicity is main target
“Simplicity is not the goal, it is the byproduct of a good idea and modern expectations.”
HALL OF FAME ◊ In 1972, Paul Rand was inducted into the New York Art Directors Hall of Fame ◊ Apart of the first year of inductions with A.M. Cassandre, Alexey Brodovitch, Lester Beall, M.F. Agha, Rene Clarke, Robert Gage, and William Golden
BOOKS BY PAUL RAND ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊
Thoughts on Design Paul Rand: A Designer’s Art Paul Rand: A Designer’s Word Sparkle and Spin: A Book About Words Design, Form, and Chaos I Know a Lot of Things Little 1 From Lascaux to Brooklyn Paul Rand: Modernist Designer Trademark Designs of the World A Designers Eye: Paul Rand Zero: Hans Schleger- A life in Design
Sources: “Graphic Design History” Johanna Drucker & Emily McVarnish; Pearson “Paul Rand: A Designers Art” Paul Rand; Yale University Press “From Lascaux to Brooklyn” Paul Rand; Yale University Press
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