GAUGER
graphic design
PUBLICATION DESIGN
PACKAGE DESIGN
MENU DESIGN
WEBSITE DESIGN
ADVERTISING DESIGN
TYPE DESIGN
Revival is an anthology of five articles taken from the New York Times. The goal of the project was to take the publication out of the newspaper format and make it more appealing to a younger audience. The publcation is 4.25x5.5� and is set in variations of Helvetica Neue.
Publication Design Fall 2016
01
For this publication, I chose to dedicate a different color to each article. Meaning, that the images that I used within them are all centered around one color. This is for unison among the article as well as distinction between the articles. I chose these colors because they are the primary and two popular secondary colors. I chose an off shade of these when choosing the images because I did not want them to be bright and in your face. I chose more muted tones for a bit more personality.
Helvetica Neue Bold Helvetica Neue Medium Italic Helvetica Neue Regular Helvetica Neue Thin Helvetica Neue Ultra Light
Headlines; Title
Pull quotes
Author
Body type; Captions
Subhead; Date; Defenition
For the title page, I wanted to keep it clean and simple. I chose a black cover to contrast against all of the white that the content was printed on. I made the title big enough to be read from some distance to stand out. I set the date at the bottom away from the top text so that it was clear when this anthology was from. The name Revival comes from the theme that I chose for the publication. All of the articles inside have some tie to the word.
The content inside is attached to the cover by silver round-head fasteners. The back of the fasteners holding the articles together is exposed on the back. This is so that the reader can take these off and pull the artices out if they so choose. This gives them an even smaller format to read for easier control as well as gives them a pocket size article for them to take with them if they liked one particular article.
When you open the publication, there is content on both the left and the right, using the available space to its full potential. On the left is the two part definition of the word Revival. This is so the reader can get a better understanding of the word and why it was chosen as a theme. On the right are our five articles. The top one would be chosen just as a front page article would, acting as the cover story.
When you flip up the pages on the left right when you open the publication, it reveals the colophon, introduction, table of contents, and photo sources. This is all of the front end matter of a publication. I chose to put it on its own so it wouldn’t get cluttered with the articles and so you wouldn’t have to flip to the very beginning to see what page a certain article begins on or where a certain photo came from for a convenience factor.
These photos come from the first article. The title is repeated on the insde with the author and date. For the layouts, my goal was to make them more unique and playful than just columns from top to bottom. I didn’t want to push these boundries too far as I wanted to keep it readable and for the flow of it to make sense.
Here is one page from each of the other articles. No two page layouts are alike. While they look consistent, none are identical. I didn’t want to form a pattern with the layouts. I wanted each to have its own look while staying harmonious to the rest of the pages.
Kanikapila Ukuleles is a brand that I created. The project was to choose an item and rethink the exisiting packaging. I chose a ukulele that had a bland, overly printed cardboard box and recreated it to be clean, elegant, and simple. I chose the name Kanikapila because it is the Hawaiin word for “a musical jam session.� The logo was hand-drawn.
Package Design 2016 Spring
02
On the packaging, the logo is created with a metallic gold paint. I used the gold tone gradient above to reflect that as that metallic gold would be the standard color for the logo. On the right are the three color pairings for the logo. Black on white, white on black, and white on gold. This is to keep the palette simple, neutral, and elegant.
Caviar Dreams Regular I decided my main colors would be gold and white. These are consistent with the idea of clean elegance. I wanted the palette to be neutral and simple.
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ABCDEFGHI JKLMNOPQ RSTUVWXYZ
This typeface is used in the logo for the work ukuleles. I wanted a thin sans serif with a bit of personality to it. I wanted it to have a nice relationship with the hand drawn lettering above it so I chose it to be simple yet playful.
Typical ukulele boxes are a long, trapezoidal shape to accommodate the shape of the instrument. They are also always covered with a lot of text and images and illustrations. This makes for a very busy, overwhelming design. I decided to make mine just a simple rectangle. I also just wanted the logo to appear on the box to eliminate any unnecessary, distracting elements. I put a white rope on the box to assist with secure closure as well has to be a handle to carry the box with. I wanted the package to double as a gig case so the user doesn’t throw the box away, but can use it for storage and travel needs as well. On the handle is a gold tag depicting the logo. On the back of it, it says the style of the ukulele as well as who hand crafted it. Once you open the box, there are foam inserts cut the exact shape of the products to hold everything in place and keep it protected. There is a separate compartment on the left that holds the tuner and capo in place so you have everything you need with you when you bring this case.
I chose the restaurant ‘V. Mertz’ (located in Omaha) for my menu re-design project. The restaurant is a high-end, locally owned restaurant with a great reputation. The menu they had was a very basic piece of white paper. They change their menu seasonally, so for this reason I wanted to keep it very low-tech but also elegant and contemporary.
Menu Design 2016 Spring
03
CONTEMPORARY CUISINE
CONTEMPORARY CUISINE
CONTEMPORARY CUISINE
CONTEMPORARY CUISINE
The logos are hand drawn to extenuate the feeling of being locally owned and personal. The script handwriting gives it that feeling of elegance while the all caps sans serif gives it the contemporary feeling. I imagine the logo to usually be black or white, but they could also be a metallic gray like the paper of the menu or a deep, red wine color to reflect the feeling of the restaurant.
Walkway Bold abcdefgh ijklmnopq rstuvwxyz For the color palette, I wanted it to be very simple and contemporary. I went with a black and a metallic gray.
ABCDEFGHI JKLMNOPQ RSTUVWXYZ
When choosing a font, I wanted a san serif that had a contemporary feeling. I chose this for it’s wider size as well as it’s squared geometry.
Since the menu changes seasonally, I decided to keep it low tech which just pieces of paper for easy reprinting. The top paper acts as the cover page. The logo is laser cut out of the thick, black, textured paper the metallic gray paper is shown through it. The backing is the same black paper with slitted corners to old all the pages in place.
The inner pages of the menu are printed on a metallic gray paper that is both elegant and cost effective, perfect for our purposes. The inside is all in Walkway bold, the same font present in the logo. The courses are dictated by numbers. Number one is the appetizers, two is main course, three is dessert, and four is the after dessert drinks.
The Barbados Sea Turtle Project is an organization that I found while visiting Barbados. It is an organization that shares a passion for sea turtles with me so when the project came around, I chose their website to redesign. They have a very low-tech site that isn’t very user friendly. When redesigning it, I wanted to make it interactive and visually appealing to keep the user on the site to follow their story and journey all the way to the end.
Website Design 2016 Spring
04
Futura Std Light Futura Std Light Oblique
Futura Std Medium
Futura Std Heavy Futura Std Heavy Oblique Futura Std Bold
Titles, body text, information
Subhead on title page
Mission title, donation button, location
Threats title, facts sections
Facts title
Counter, sending message
For this website design, I wanted to stick to a beach themed palette that had both warm and cool tones. This palette helps the user to feel more connected to the beach and thus the movement no matter where they are in the world. It is also a representation of where the sea turtles are and makes the user more connected with them.
Interactive Map This map allows viewers to scroll over and see where turtles like to nest and whether it is a major or a minor nesting spot.
Counter The animated counter brings movement which makes the viewer look at the information presented and not just scroll past it.
Donation Button The interactive donation button will bring users to a place where they can make a donation if they feel moved to do so after finishing their journey down the site.
The goal of this project was to create a new typeface. My personal objective with it was to create a type that hasn’t been done before. Meaning, I didn’t want to create a basic serif or san serif type that is just an altered version of what already exists. I decided that I wanted to create a new serif. I pulled inspiration for the serifs from buds or bulbs on a flower. That in turn inspired the name ‘Begonia.’ The body of the letters is inspired by the art deco movement. I wanted to lower the x-height and bring it away from the typical even height.
Advertising Design 2017 Spring
05
Creative Strategy
For my campaign, I decided to capitalize on the fact that S’well partners with three different organizations. This is our big differentiating factor among our competition. A portion of the money spent on a S’well water bottle will be donated to these organizations. Our target audience is college age students, so convincing them to buy a water bottle for $25-50 just because it looked cool wasn’t going to cut it. I decided to go the emotional route and show them how their purchase can make a real, positive difference in the world around them. A purchase for S’well is not a just a purchase for another water bottle, but it is purchasing a child in need clean drinking water. You are conserving an American forest. You are promoting a healthier lifestyle. I believe that our target market will feel better about spending their money with us if they know that their money isn’t just going to an amazing product, but it is also helping an organization in need.
For the S’well print ads, I illustrated the different groups that S’well supports hugging the bottle, showing their love and support for S’well. This is showing who/what is positively affected by purchasing S’well. With S’well, anyone can make a positive impact towards a greater cause .
The goal of this project was to create a new typeface. My personal objective with it was to create a type that hasn’t been done before. Meaning, I didn’t want to create a basic serif or san serif type that is just an altered version of what already exists. I decided that I wanted to create a new style of serif. I pulled inspiration for the serifs from buds on a flower. That in turn inspired the name ‘Begonia.’ The body of the letters is inspired by the art deco movement. I wanted to lower the x-height and bring it away from the typical even height. I wanted to have a large contrast in the strokes as well. I see this type being used as a display font.
Type Design 2016 Spring
06
AN ORIGINAL TYPEFACE
I decided to round the top of the letter forms for a smoother transition. I also wanted it to reflect the curve of the serif.
I created a contrast in the stroke weights to make the letters feel heavier and stable but at the same time, light and airy. I wanted them to be balanced in weight.
The serifs are inspired by flower buds. I wanted them to transition smoothly off of the letter. I also wanted them to be able to hold weight visually so I made them rounder and more full.
After completing my typeface, I designed a set of cards that I had printed by MOO. There are two different types of cards in the deck. The first show the alphabet printed in white on a black background. Beneath the letter is an explanation of design choices I made for that particular letter. The other cards put the typeface into context. I chose a variety of illustrations that I thought would pair well with my letter forms. This is to show the situations or places that I thought my typeface could be used. The goal was to show how the letters printed as well as show the variety of design styles it can be paired with.