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Contents...
Who we are... What we do... What our aim is... Our consumers Uninterrupted Moments Campaigns Beauty of a Moment campaign App Visualisations
Who we are...
Opacifi
We are
Opacifi, a Smart
Lens company with a vision for enhancing how people capture and share moments with others.
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what we do...
We believe moments are best captured
without interruption, hence the capability of our new product, which can be worn
whenever, wherever.
We have also created an
app, which is
compatible with our Smart Lenses, and will allow people to
store, share and
stream their memories. We want everyone to feel involved, therefore, the app is available for both people who own our Smart Lenses, or those who don’t and just want to view content shared with them or posted by others.
We feel it’s important to keep our brand
light hearted and human in a world in which technology is advancing and becoming an important part of peoples everyday lives.
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What our aim is...
remove the barrier
To between the digital and physical world by creating
alternative to a digital device in the form of a wearable.
another
This
will
play
a
part
engagement
in
prompting
between people
digital screens and allow for more focus on experiencing moments which has been lost behind
without the interruption.
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Our Consumers...
The Instinctual Voyager
The Creative Native
The Split Second Seeker
7 The Ubiquitous Observer
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The Instinctual Voyager The Instinctual Voyager wants more from life. They want more than technology can offer them, and want to experience the most from life and capture memories along the way. Their digital devices have always been essential for maintaining their online presence, in which they can showcase their photography. Everything has the ability to be beautiful and they want to capture this and share it with others, but sometimes the beauty of the moment can be lost by digging around in a bag for a suitable device to capture it. In recent years they have become more dependent on wearable technology for texting and communicating written content. However, nothing yet quite meets their need for taking photographs or sharing live content with others besides a physical device. The fluidity of their on and offline lives is of high importance to promote themselves and their creative work to potential employers, therefore devices enabling them to do so are beneficial.
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The Creative Native The Creative Native has a burning desire for immersive experiences that excite them and provide inspiration for creative opportunities. Seamless connectivity aids both their personal and professional personas. They expect efficiency from their devices in order to connect to others in industry and to mirror this in their free time with friends and family. Their digital devices have always been important for capturing inspiration for their jobs, such as at exhibitions and events. The experience of a moment is however sometimes interrupted having to reach for a camera or phone to capture content and can create a distraction. Their busy life that includes hopping between underground tube stations means that carrying digital devices can sometimes prove a nuisance and their demanding lifestyle can mean that they don’t have a suitable device as and when they require it. However, their needs have not yet been met, therefore not allowing them to capture content without the use of a physical device and a solution would be more beneficial to their lives.
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The Split Second Seeker The Split Second Seeker loves sharing moments they experience in their lives with others they care about. Their family orientated lifestyle means that they are always on the go and can be prone to forgetting their digital devices. They have children of their own and are keen to capture the moments that they may only experience once in a life-time. Although, they either find that being stuck behind a screen disconnects them from the moment itself or have a tendency to miss it because they don’t have their device at the ready. They would benefit from a discreet device that could be carried around with them whenever, wherever and doesn’t require extra bags to protect the device on top of the rest of their essentials.
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The Ubiquitous Observer The Ubiquitous Observer would be anywhere and everywhere given the chance. They want to feel involved with others and share experiences to maximise their memories. This social butterfly has a large group of friends that they unfortunately cant physically interact with all the time, but are keen to feel included with their activities through regular updates on social media or text messages. They don’t particularly have a liking for taking photographs or recording videos, but will happily take time out of their day to look at others’ that have been shared on social media or on private mail. A place in which they could collectively watch memories shared with them by friends would benefit their lives and aid them with feeling more immersed into experiences they cannot attend.
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Uninterrupted Moments Campaign Our aim is to ensure that nobody misses out on the moments that matter the most. Why miss a moment in time because you don’t have a spare second to grab your digital device or don’t have a hand free to use it? We want to make sure people not only capture the moment, but capture it through their own eyes, simply by blinking to activate it, because, to see a moment is to capture it, as demonstrated in this campaign. No matter how big or how small, your memories are important and we feel they should be uninterrupted.
Opacifi’s promise to consumers is: to see it is to keep it. If people are able to view it with their eyes, they can capture it, store it and share it with others. Because the ability to see a moment is also the ability to photograph and share it.
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Uninterrupted Moments: Campaigns We want to make sure people have the ability to capture those moments that nobody believes unless they see it with their own eyes. With the new Smart Lens technology, it will be easier than ever before for people to see what others see, whilst they’re experiencing it. Also, for the moments that people want to photograph or stream but haven’t got enough hands to juggle a digital device, or want to capture something quickly, our Smart Lenses can do exactly that.
Opacifi’s promise to consumers is: to see it is to keep it. If people are able to view it with their eyes, they can capture it, store it and share it with others. Because the ability to see a moment is also the ability to photograph and share it.
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Beauty of a Moment Campaign We believe it is very important for people to hold onto their memories, as is represented in this campaign. The clear ball signifies the clarity of the Smart Lenses and the capability to use them wherever, wherever, to allow consumers to capture moments that are special to them and store them in their memory bank.
Opacifi’s promise to consumers is: to see it is to keep it. If people are able to view it with their eyes, they can capture it, store it and share it with others. Because the ability to see a moment is also the ability to photograph and share it.
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Opacifi App...
App Designs: Collaborated with Steven Cohen: Graphic Designer
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Recording screen with central focus point, either for live streaming or personal use
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Recording screen with multiple options for users, including sharing, streaming or pairing
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Memory bank to browse and playback memories recorded at a previous date
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Playback of a chosen memory from the memory back, with the added option to share
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