Event Mailers by Emily Gregor PROJECT We had to design a mail invitation and envelope for one of the events provided by Professor Ward. We utilized the text and attempted to develop compelling and stylish imagery to communicate the essence of our chosen events. I incorporated multiple panels/pages to contain and complement the text and imagery.
Specifications & Concept I researched what kind of mailed invitations are out there that deal with your event. The event I chose was Trick or Treating in East Village. Next I began to brainstorm and sketch my ideas. I wanted to use fun colors and and wanted it to appeal to kids more than to parents.I didn’t want to make it spooky but I still wanted it to convey the sense of Halloween. I also believe in providing a service to my audience, so I want to provide a stencil as a take away along with a map of East Village. For this project, I had to rapid prototype and sketch out my ideas on the actual form that I chose. I decided making my design 6x6 inches, with a 3-dimensional cover. I experimented and explored my options both in black and white and full color for the invitation and the envelope. I produced two copies, one that will be mailed to my Professor’s office that he will keep and one that will be handed in in-class by the due date.