VIEW BOOK 4 8 10 12 14 16
MANIFESTO ORIGINS WHERE WE BEGAN OUR PRODUCTS FEATURED FLOWERS STOREFRONTS
BRAND GUIDE 20 23 24 26 28 30 34 36 38
LOGO MONOGRAM DEADLY DEEDS TYPOGRAPHY COLOR PALETTES STATIONERY PATTERNS PHOTOGRAPHY APPLICATIONS
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We invite our customers to take a step inside the United Kingdom’s most deadly and dangerous garden. Shrouded in mystery and filled with murderous floral and fauna, The Poison Garden at England’s Alnwick Castle is one of the most popular tourist attractions in the whole country. Over one hundred infamous killers lurk behind the black wrought iron gates. This is one time visitors are warned not to stop and smell any of the flowers, because the choice just might have some very deadly consequences. Taking inspiration from the beautiful textures, colors, scents, and architecture that can be experienced taking a walk through this section of Alnwick, we translated it into a new vision for our brand. At Lady Killer, it is our mission to take these beautiful blooms that hide a killer secret, and infuse them into fragrances that are both deadly and delicious. We are empowering anyone who wears our scents by giving them their own secret that they can hold on to throughout the day, so they can feel a bit more rebellious.
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When Jane Percy, the Duchess of Northumberland, was asked by her husband to do something with the Alnwick Castle’s Poison Garden in 1996, she got her family involved. Her teenage daughter, Catherine, was reluctant to help at first, but soon it became an interesting project her and her mother collaborated on together. Catherine fell in love with the beautiful blooms of some of the toxic flowers, and was soon upset that she could not enjoy them fully without deadly consequences. Well, the Duchess of Northumberland had the perfect solution for this poisonous problem they both found themselves in. Combining her and her daughter’s passion for the murderous blooms, they collaborated with expert botanists, perfumers, and cosmetics scientists to create a new line of fragrances, perfumes, and other body products now known as Lady Killer. Dedicated to maintaining the natural essence of their products, Jane and Catherine are determined to keep all of their products as organic as possible. With the help of a great team behind, this mother daughter duo is hopeful that everyone can now enjoy all the beautiful blooms of the Poison Garden by adding a little rebellion and attitude in a harmless and exciting way.
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Our deadly and delicious scents mix poison with perfume. With sweet notes from lavender, honey, and rose petals all of our scents and products are up to 80 percent organic with natural oils and ingredients. All of our perfumes include essences of beautiful but deadly culprits from Alnwick’s Poison Garden including Monkshood, Dragon Arum, and Angel’s Trumpet. Awaken your inner vixen with these powerful potions with a deadly floral explosion for all of your senses.
From flowers made famous by folklore and legends to old Victorian remedies, our flowers featured in our scents are very unique, just like the women who wear them. Angel’s Trumpet was used by women at high tea in the Victorian era. They would steep the pollen in their cups of tea, and would induce LSD like hallucinations. Acording to folklore, carrying Dragon Arum gives impunity to snakes and serpents. Monkshood was also known as Wolfsbane, and used as a werewolf detector.
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Our storefronts at Lady Killers are filled with fragrant flowers that will be featured in our perfumes. Our outdoor signage is bold with a black and white palette to contrast with the vibrant floral colors, intriguing customers to find out what surprises lie inside.
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Stick to the following rules for our brand to keep Lady Killer looking poisonously perfect.
LOGO ONE - WITHOUT TAGLINE
LOGO TWO - WITH TAGLINE
Our logo is our brand. It depicts our product’s edgy attitude with acidic colors and a hand drawn quality. It is also inspired by the skeletons that adorn the gates of the actual Poison Garden and that can be found hidden among the poisonous plants. We want our customers to recognize our mark anywhere. Follow these rules to keep our logo consistent across all applications.
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No type or content should fall into the area that makes up the width of our leaf element around our logo, except the tagline.
MINIMUM LOGO SIZE
1.5in
1.17in The smallest our logo should ever appear on any piece of Lady Killer collateral is 1.5 inches tall. At the smallest size, remove purple shading on the skull icon of our logo.
BLACK & WHITE LOGOS These are the correct black and white marks, if our color logo cannot be used. When using these black and white logos, please remove the transparent fill to increase the clarity of our mark.
LOGO ON BLACK
LOGO ON WHITE
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MONOGRAM Our monogram is to be used on collateral and packaging when space is very limited and our logo would be too small. It is to remain deathly black or pure white, unless otherwise specified. The mark is strong using no other elements other than our hand-lettered type.
The smallest our monogram should go is .5 inches .5in
.4 in
high and .4 inches wide.
What not to do with our logo.
Do not use logo any smaller then specified size of 1.5 inches tall unless otherwise given our permission.
NO TYPE HERE E R E EH P Y OT
N
NO TYPE HERE Do not have any type that overlaps the logo.
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Do not stretch the logo or mark.
Do not remove any elements of the logo or mark.
Do not subsitute any logo colors unless
Do not add drop shadows, glows, or any other effects to the logo.
otherwise given permission.
All of our fonts and the way we treat them are key players in our brands image. Our logo fonts have a hand drawn quality, and are meant to be used as bold attention-grabbing headlines. Our secondary typefaces should be used as 10pt body copy for any other text.
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LOGOFONTS
SECONDARY FONTS Acumin Pro Condensed Light
Acumin Pro Condensed Semibold
Acumin Pro Condensed Regular
Acumin Pro Condensed Bold
AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz
AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz
AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz
AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz
ELECTRIC PURPLE CMYK: 59, 100, 4, 0 RGB: 130, 41, 138 HEX: #82298A
PRIMARY COLORS Down to our bold brand colors, Lady Killer should be able to be immediately recognized as edgy and bold. The primary colors used in our designs is our Electric Purple and Acid Green, as well as sweet
ACID GREEN
CMYK: 35, 14, 100, 0 RGB: 178, 187, 54 HEX: #B2BB36
hints of pure white and deathly black. Under no circumstances should our brand colors be altered. These colors are key to establishing our personality and are the main elements that help customers recognize us among other similar brands. You may only change opacity.
CMYK: 0, 0, 0, 100 RGB: 0, 0, 0 HEX: #000000
PURE WHITE
CMYK: 0, 0, 0, 0 RGB: 255, 255, 255 HEX: #FFFFFF
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SECONDARY COLORS Our secondary colors and gradients may only be used on our poisonous packaging and other physical brand assets. These should not be applied to our logo or any body copy.
ANGEL’S TRUMPET
DRAGON ARUM
MONKSHOOD
CMYK: 0, 73, 99, 0 RGB: 242, 105, 35 HEX: #F26923
CMYK: 2, 22, 100, 0 RGB: 249, 197, 17 HEX: #F9C511
CMYK: 5, 9, 69, 0 R GB: 245, 221, 110 HEX: #F5DD6E
CMYK: 56, 98, 45, 45 RGB: 86, 18, 62 HEX: #56123E
CMYK: 1, 100, 100, 0 RGB: 2234, 29, 37 HEX: #EA1D25
CMYK: 20, 100, 44, 3 RGB: 193, 30, 95 HEX: #C11E5F
CMYK: 93, 100, 17, 16 RGB: 58, 39, 112 HEX: #3A2770
CMYK: 42, 87, 0, 0 RGB: 159, 69, 154 HEX: #9F459A
CMYK: 67, 22, 0, 0 RGB: 69, 162, 218 HEX: #45A2DA
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MEASUREMENTS No collateral items may be changed in size, scale, color or positon. Body copy on letter is always 9pt Acumin Pro Condensed Regular.
SPACING .5” from the top .5” from the left
LOGO SIZE 1.7” x 2.2”
Acumin Pro Condensed Semibold 12pt
SPACING .375” from the bottom
350 King’s RD, Chelsea London SW3 5UU UK 44 20 7351 3872 ladykiller.co.uk
44 20 7351 3873 JPercy@ladykiller.shop ladykiller.co.uk
SPACING .18” from the right .175” from the bottom
LOGO SIZE 1.3” x 1.65”
SPACING 1” from the left .25” from the top Lady Killer One 12pt
Lady Killer Two 10pt
Acumin Pro Condensed Light 10pt
LOGO SIZE 1.7” x 2.2”
SPACING .375” from the top
350 King’s RD, Chelsea London SW3 5UU UK ladykiller.co.uk
Acumin Pro Condensed Semibold 12pt
Our patterns are a key element to Lady Killers branding. They are energetic, bold, and attention grabbing. Like the beautiful plants it is inspired by, our pattern speaks to our customers by screaming edgy.
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GRAPHIC ELEMENTS Our graphic elements that make up our brand patterns are as unique as every flower in the poison garden. Both fresh and dead flowers were dipped in deathly dark ink and individually hand stamped to create the gorgeous marks. Please use them consciously when a space filler is needed on any collateral.
Our dark photographic style is key to pushing our poisonous feel of the Lady Killer brand. When art directing photoshoots or searching for photography, look for photos where there is a large percentage of black in the color palette. These high fashion shots should be creepy, but still fashionable and appealing. Please be conscious of surfaces where we can include our patterns and our branding colors. Floral elements are also strongly encouraged, and the blooms should reflect Lady Killers acidic color palette.
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SHOPPING BAGS
REUSABLE TOTES
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GIFT SET PACKAGING
IN-STORE PRODUCT TAGS
SCENT TESTER STRIPS