Houze Packaging Process Journal

Packaging Process Journal

Created By: Emily Houze

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What is this?

Hi! I’m Emily, nice to meet you. I’m a graphic designer and this magazine you hold in your hands is a culmination of all the work from Packaging I with Leslie Friesen. Each page will take the form of a journal entry in which I will tell you my process, insert pictures of my work, describe my research and findings, and ultimately show my final piece for each project. You will learn exactly what goes into the design process of creating a package, from beginning to end. There is no table of contents for this magazine because I want you to read it like a journal, from beginning to end (even though you’re probably dying to skip to the horse deworming compounds packaging!). I hope you enjoy taking this journey with me into the packaging design world!

Journal One

what is packaging?

Packaging is the protective covering of a product that is also used to hang or place products on store shelves. It can take many different forms and be made of a variety of materials. The product goes inside of the package in most cases. Packaging needs to draw the attention of the audience quickly and effectively. It needs to be designed in an effective way to keep the contents safe and to hint/tell/show what is inside. The actual shape of the packaging and how it is structured is the first thing that should be considered. The color, type, and overall graphic imagery comes next. Shipping should also be considered because all products have to be shipped to a store so considering the space needed for that and damages that could happen is important.

Shelf space and whether the product hangs/sits/etc is a big factor as well. There are so many considerations to be thought of when designing packaging.

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Journal Two

sustainable packaging Sustainable packaging is beneficial & safe, healthy for all individuals. It meets market criteria for performance and cost It is sourced, manufactured, transported, and recycled using renewable energy. Lastly, it is physically designed to optimize materials & energy. Recycling and litter reduction is a main goal. Sustainable packaging meets 3 criteria: Functional, cost effective, and it supports long-term human & ecological health. Most sustainable packages use recyclable cardboard/plastic that utilizes space like in the examples to the right.

They also often use minimal, 2-3 color designs. Low impact packaging considers shelf space and how the object will hang.

Many low impact packages consider using the packaging for something else (second life packaging). Each component of the packaging is considered, even the distribution of the product.

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Journal Three

Good packaging This kitchen set is an example of good packaging because it houses the product safely, uses only one to two colors, has a cohesive system going, and doesn’t waste any cardboard. It’s environmentally sustainable. This would also stand out on the shelves because of it’s vivid coloring and clean lines.

This is an example of good light bulb packaging. It is sleek and interesting.

I think the light bulb is very safe in the packaging as well. The “GE” logo is recognizable enough that is doesn’t matter if its broken up by the cuts and folds.

There is not too much text and it gets the job done nicely. Minimal coloring and cardboard packaging is environmentally friendly as well.

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bad packaging The biggest problem with this light bulb packaging is that it has no top. Sometimes people turn things over in their shopping carts, and these would completely break.

The design is also ugly in my opinion.

There’s a little too much yellow space with a weird glowing white center. GE should be held to a higher design standard because they are such a big company with many resources.

While this bottle + binky design is cute, I think it is bad design because so much space is wasted with the “egg” shape.

There’s so much space before the product starts and it’s kind of confusing. I don’t understand why the egg is necessary. I also think too much plastic was used to contain the products at the bottom.

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Journal Four

customer personas A customer persona is a fictionalized representation of a “customer” for a product. Customer personas take into account age, race, gender, marital status, family life, hobbies, likes & dislikes, and much more. As a group, we had to consider exactly what our customer would be like in her everyday life. We discussed what she would to on a regular day-in-the-life. We asked each other where she would shop, what foods she would eat, and what price point she’d be willing to pay. We even gave her a name, Barbara. We continued to delve into her life. Does she have a job?

How did she get to that point? What area does she live in? Does she watch television? What music would she blast in her car?

Speaking of that, what car is she driving? What does she believe in? What drives this person to buy the products she does? The whole point of this exercise, I realized, is to figure out what kind of people might buy a product. This helps us designers figure out what to make a product and its packaging look like on the shelf to draw these “personas” in. Because somewhere out there this is a woman like Barbara looking to buy local, organic products and the packaging on that product must jump out at her from the shelf to entice her to buy it. Through researching what kind of things she is already buying (based on factors from her life), we can quickly assess what kind of look we are going for. Overall, this exercise was really fun and incredibly helpful in putting me in the mind set of creating for the customer. I feel like I know Barb and I want her to buy my product because I seemingly made it just for her.

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Project 1 For the first project in Packaging, I had to make a hardware product package. The goal of this project was to make the packaging sustainable which is why I did prior research. It also had to be housed in a sleeve or be able to hang from a standard hardware shelf. As with any packaging, it needed to have presence on the shelf, too. To learn more about my process from beginning to end, keep reading!

Journal Five - Seven

Sketches This journal entry consists of a creative brief for project 1 as well as early drawn sketches of our product packaging. I chose a hammer to package for this project. I sketched different ideas for the packaging itself as well as how it would hang. I also wrote a creative brief to follow as I get started. The creative brief needs to be kept in mind throughout the building of the packaging.

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Creative Brief Hammer Packaging for Black + Decker

Project Info

Specifics

P R O J E C T S U M M A R Y:

AUDIENCE:

Packaging for a new modernized Black+Decker

Millennials age range 18-34. Geared towards females

hammer. A requirement is to consider sustainable

and males of any race. Specifically geared towards

packaging which includes minimal color printing,

people not used to using tools in their everyday life

recyclable materials used, and less space taken up.

(simple, minimal, easy to use, straightforward). For business-minded people that are up on the trends.

Frequent shoppers at Apple and Target will have

B R A N D AT T R I B U T E S :

interest in this product.

Usable for everyone, but specifically targeting young

LOOK AND FEEL:

adult audiences. Sleek, modern, and contemporary feel. Opposite of vintage or antiquated. Taking basic hardware supplies we all know and adding a twist

Modern, sleek, and clean. Sans serif lettering. Shapes

to make it more “technological”. Uses new branding

or illustrations will have clean lines. Sustainable

redesign done in 2014. Black+Decker is putting out a

packaging (use recyclable cardboard and utilize space

green initiative line so the logo and branding will have

around the product as well as on the shelf). Color

different colors.

palette of cool dark colors. White space and simplicity key aspects.

GOALS:

COMPETITORS:

Minimal packaging with white space. Uses recyclable cardboard/paper. Doesn’t hang traditionally vertical,

Competitors are DeWalt, Sico, Fiberon, and Moen. The

rather it hangs horizontally so as to stand out among

hammer is also slightly competitive with technology

the rest. Clean and sleek colors. Hangs from a hook on

brands like Belkin, Intel, Dell, Apple, Sony, and HP as

a standard hardware shelf in the tool aisle.

it tries to feel more “technological”.

SEMANTIC DIFFERENTIAL SCALE clean

dirty

bright

dark

low quality

high quality

conservative

innovative

established

new

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Journal Eight

initial design These are my first designs that I made after sketching. I continuously checked back with my creative brief to make sure I was on the right track with tonality. I wanted to get the basic functions and ideas down first, so I didn’t use much detail in these initial designs. I knew I wanted the design to be simple, clean, and minimal. That’s why I stuck with only using one green color and dark grey for text. I also added a texture to the design to convey the “recyclable cardboard” idea. I researched what kind of colors that type of cardboard can come in and white is a very popular option for companies who are environmentally conscious to use because you can print vivid and contrasting colors still. I also wanted to convey the simplicity of the hammer. Anyone should be able to use it with ease and the packaging has to reflect that. The next step for me was to refine, add detail and interest, and test with a real hammer for size and weight needs.

The main struggle for me was that my design relies on the fact that the hammer needs to sit horizontal, so weight distribution was a large point of research for me. I realized that placing the packaging towards the head of the hammer helped tremendously with that.

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Front

Back

Journal Nine

dieline This is the dieline for my hammer packaging design. It is a simple dieline because it is essentially all one piece so no major cuts need to be made. There are 4 folds all in the middle as well. The folds are shown by the dashed line, the orange line is where the cuts are made. Adhesives are not shown on the dieline but a strong glue adhesive would be used in between the two peg holes to connect the piece together and hold the hammer in safely.

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Journal Ten

Final Design This is the final design for my environmentally friendly Black+Decker hammer packaging. I stayed true to my original design, I just added a few more elements like the nail graphic and some more text. The front of the packaging stays clean and simple while also getting the point across that this is a hammer, it’s easy to use, and it’s also ecofriendly. The back explains the eco-friendly part more in depth. Then the inside is green and the history of Black+Decker is explained.

There is also a QR code that leads you to complimentary tools to the hammer as well as DIY projects you can do with the product. Overall I think I stuck to my creative brief well and I’m happy with how this turned out. I think the packaging would look unique and modern on the shelf which appeals to my audience.

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Turn the page to see final product

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Outside

Inside

Journal Eleven

Digital Mockup To the right are two images showcasing how the hammer would hang. The top shows a more up close and detailed mockup while the bottom image shows how it would fit amongst other tools. As you can see from the bottom mockup, it stands out against the other two hammer tools. I also think the white and green stands out against the harshness of the other tools. Many other hardware brands use a lot of black, dark blue, and dark red. The friendliness of the hammer should attract my audience and sway them to buy the Black+Decker eco-friendly hammer as opposed to other brands. I imagine the hammer would hang on a pegboard, like it is pictured in my mockups. Multiple hammers could fit on one set of two pegboard hangers. I also made a physical mockup that I can’t showcase in the journal because it is a 3D model. I tested it with a real hammer to make sure the weight distribution was accurate. If I had more time, I would probably test it and photograph it at an actual hardware store so that the client could get a more accurate picture of what it looks like among competitors. I’m glad I decided to stick with the hammer going horizontal because I think that’s a pivotal selling point along with it’s clean and unique design.

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Journal Twelve

Consumer Feedback For consumer feedback, I asked a group of my peers to answer some questions for me. I will compile their answers to the questions below: How likely would you be to buy this product?

My peers agreed that they would be more likely to use this product because of the colors. They said that the green would definitely stand out to them against the other tool brand colors. Many people my age don’t need tools but they agreed if they needed one, this would be their choice.

What appeals to you about this product?

Again, the colors are the main draw to this product because it is unique. They also said the nail graphic is a nice touch that makes even people that are not familiar with tools realize what the hammer is for.

What draws you in on the package design?

The nail graphic and the green bar at the top.

What isn’t important?

My peers said they didn’t really care if the hammer or the packaging was ecofriendly. I think this was just the group I was asking but they said that part was not important to them. However, since using sustainable packaging was a parameter of this assignment, it was important to keep that aspect.

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I also gave my peers a paper with adjectives on it and asked them to cross out any of the words that did not apply to my package design. The blue words are words that correlate with my design while the black does not correlate with my design.

Clean Innovative Dark Dirty Established Conservative

New Bright Modern Unique Boring Simple

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Project 2 Project 2 involved a very real world challenge. I had to learn about something I didn’t even know existed: horse deworming compounds. Then, I had to design the packaging for that product. To learn more about this product, our class actually took a field trip to Stewart & Associates, where we got expert advice from Dan Stewart. To learn more about this exciting product, turn the page and keep reading.

Journal Thirteen

Stewart & Associates My next project is to design packaging for horse deworming compounds. I know, super exciting stuff. We went to Stewart & Associates on October 11 because they specialize in packaging, branding, and advertising in the equine and agricultural industry. We got to talk with Dan and ask him questions about what that kind of packaging would entail. We got a lot of great insight into horse deworming compounds as well (something I never imagined I’d be saying). My job as a designer for this product is to make it stand out against the rest of the other horse dewormers. I also have to make it easy for the consumer to figure out exactly what they’re buying because there are many different types of dewormers and a specific routine for horses to follow. It will be interesting to see how creative I can actually get with this project. I’m hoping to come up with a design that captures the essence of what farmers and horse-owners are used to seeing in their products while also showcasing some flair that will make it stand out. Also, Stewart & Associates was awesome to take a visit to. They’ve done work for so many popular companies. They treat their employees well and work really hard. The upstairs “penthouse” wasn’t too bad either.

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Mini Creative Brief Horse Deworming Compounds

Important points •

Goals •

Safeguard is Stewart & Associates brand

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ority when viewing the packaging

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Horses get many different types of worms so owners must: Identify worm

• •

If horses continue to take the same resistance so Safeguard came up with a

same

•

Company name shouldn’t be the most prominent thing

•

Know the enemy, know your horse, know your plan (that is safeguards

Doesn’t necessarily follow “chemical compound” look

motto for this “plan”) “Breed oriented” imagery is going to exclude a lot of your buyers, keep it simple

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Want customers to choose our product over others that are generally the exact

resistance

•

Keep it simple but well-designed

deworming compounds, they develop a cycle for horses to follow to avoid this

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Make something that is visually appealing yet recognizable to the customer

and get the right chemical to fight it

•

Chemical compound should be first pri-

All of the chemical compounds are apple-flavored for the horses, this could be a visual element

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Journal Fourteen

Collaborations Working on someone else’s design was hard because the person I was designing for already had a clear direction they were going in. I didn’t want to mess up their ideas! It’s also difficult to work with another person’s assets that I didn’t create. Everyone has their own style of working. To work on someone else’s piece, you kind of have to get into their style of working. I also had a hard time coming up with what to change/add/get rid of. Without seeing original sketches or any other work that went into the piece, it’s hard to know where to start. I worked on Kendra’s Quest packaging and she had mentioned in critique that she wanted the horse tail going into the “Q” to be the main focus of her packaging. Therefore, I made that smooth transition my priority. I’ve included a photo of the work I did to her packaging.

I spent most of my time working on finding the perfect “Q” where the tail of the “Q” looked like a horse tail and would seamlessly blend with the rest of the word.

Original

Gel

R

(moxidectin)

Dewormer and Boticide

My Edit

R

moxidectin Dewormer and Boticide

One syringe with 0.4oz (11.3g) Moxidectin gel

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One syringe with 0.4oz (11.3g) gel

Original

Long-acting protection for horses

Horse Dewormer and Boticide

Caitlin’s Edit

Reduces eggs to minimize bioburden on pasture Controls worms and bots PLUS small strongyle larvae and eggs

(moxidectin) gel

One syringe containing 0.4 oz (11.3 g)

For the second part of this collaboration, another designer had to work on my packaging piece. Caitlin was assigned to work on mine. I had two designs to work with but she just chose to tackle one. It’s helpful to have another designer work on my piece because it offers a fresh perspective. It helped me hone in on the things that another designer thought were not working or could be improved. Sometimes when you look at your work too long, it starts to either look really bad or you can’t figure out anything to change. From Caitlin’s edit I decided to take away the stroke on the logo, simplify the barn image, and minimize how much “stuff” I had on the package.

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Journal Fifteen

I N I T I A L D ES IGN S For this project, I had to create three different concepts to start out with. The green one was my “safe” package. It stuck close to the original concept yet I updated the logo, chose a new picture, and tried to declutter the information a little bit. It also kept the original color scheme. Then I thought out of the box with the orange. I didn’t see any other orange packages so I used that so it would stand out. I tried to keep it more modern but also appeal to the cowboy type.

The third packaging design was me just going a little crazy with it. I didn’t try to stick to any sort of “mold”. I just created a fun pattern and went with it. I didn’t end up using the third one but it was the one I had the most fun with.

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Journal Sixteen

Final Design I ended up with two final designs for the redesign of Quest packaging. I had two very different designs and I couldn’t really choose which one. When I asked my peers, most said to go with the orange and I think I prefer that one just a little bit more as well.

But since my collaboration partner chose the green, I struggled with which to pick. The green packaging was a try at updating the original packaging but keeping true to the original brand so customers would not be too thrown off. I used Quest’s updated logo as well. I chose the picture of the horse coming out of the barn because it was a generic looking horse and wasn’t in motion like many of the other pictures I came across. The orange packaging was a try at completely redesigning. I used horse silhouettes to keep it generic and I chose orange because not a lot of the other packaging had that coloring. I tried to keep it simple, modern, and clean since most of the original packages were incredibly busy.

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Turn the page to see the final flat files

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Original Packaging

Dieline

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Final #1 Equine Dewormer

GEL

One syringe containing 0.4 oz (11.3 g)

(moxidectin)

Final #2 E q u i n e D e w or m e r

Net contents: One syringe containing 0.4 oz (11.3 g) of gel

moxidectin

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Journal Seventeen

evaluation Benefits • •

Real-world design issues Learning how to research something I knew very little about

•

Meeting Dan Stewart and seeing what his company does on a day-to-day basis

• •

Collaborating with my peers/other designers Learned how to crate a di-cut from the original packaging and assemble my design into a working package

Challenges •

Had to use generic horse imagery but wasn’t quite sure the differences in breeds/types/etc

•

Thinking out of the box for a package that is usually pretty mundane on the shelf

•

Designing for vastly different types of people (cowboy vs. leather pants guy)

•

Getting away from the original packaging but still being recognizable to customers

I think my final designs would work on the shelf. I think the coloring and simplicity of the orange box is working really well. I think the photo for the green box is strong and easily recognizable. I think I did well with choosing a horse that is generic enough for all types of horse people.

I am disappointed that I did not push the envelope more.

I kind of just stuck to what I thought would realistically work without exploring “crazy” options. I wish we could’ve had Dan Stewart in the room while we were designing for feedback throughout since he is the expert on this stuff.

I am still uncertain about the “tone” that the packaging needs to have. Since deworming is serious business for the horse, I wasn’t sure how exciting I could make the packaging. Overall, I think my packaging would work but I’m not necessarily excited about it.

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Journal Eighteen

Shelf Test

The shelf test was really helpful since we had two experts determining how good our packaging was. I was surprised that Dan actually wanted us to explore unique and different options. I feel like I would have had more fun with this project had I had that thought in mind instead of trying to make it realistically work on the shelf. I learned that you HAVE to get the expert on certain things because researching on the internet does not tell you enough. Kate mentioned that for my green packaging the horse in the picture is actually in an unsafe position. I would have never known that and I wish I didn’t put that on my packaging. I think the most common favorited packages were the ones that experimented with different color options. I probably could’ve experimented with more color options as well. It was very intimidating to get Dan’s feedback because he does this stuff for a living everyday. If I go back and try to redesign or refine my designs again, I will try to think more out of the box. Dan said that no one really pushed it that far.

For portfolio, I might show my “shelf appropriate” designs and then design some packages that are “out there” but could also possibly work. I want to revisit this project after the shelf test because Dan offered some really good insights.

I also think it’s important for future employers to know that I can design for something I have no expertise on as well as something that needs to be designed in the real world (not just beer labels!).

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Project 3 For project 3, I designed 3 labels for an ethnic beverage. The goal was to create an authentic feel while also appealing to a broader market than just consumers from a particular culture. A lot of research was done for this particular project. I also had to employ a system of packaging rather than just one flat design and they had to be cohesive. To learn more, keep reading.

Journal Nineteen

Research Project 3 consists of creating an ethnic product package with three flavors. To start this project, I had to do a lot of research. I chose Morocco as the culture I was going to try to emulate. I barely even knew where Morocco was located on a globe before I started this project (It’s in Northern Africa along the Mediterranean if you were wondering). I looked to Pinterest and Google to get some base knowledge. Then I went further into university websites, the art library website, and more to research more intensely. I chose to create packaging of mint tea because I found in my research that this is a popular drink in Morocco. There was also a required visual inventory, mood board, and library visit to further my research. To the right is the visual inventory. I looked at many different tea packages (bottled & boxed). I also looked at ethnic beverages vs. regular American beverages. This helped me get a feel for what tea packaging usually looks like. I also saw what my competition looks like as far as the tea market in general.

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VI SUAL INVENTO RY

This inventory is a collection of bottled and boxed tea. I will be designing Morrocan Mint Tea in a variety of flavors so I needed to look at other teas on the market. Commonalities that I noticed are bright and vivid colors, vector illustrations/patterns, natue imagery, and prominent logo. A lot of the teas have a picture or illustration of the kind of tea it is so when the consumer passes by, they immediately know what the “flavor” is. There are a variety of different bottle shapes for the tea as well. Some of the brands that stand out to me here are Arizona, Pukka, and Runa. Some of the tea pictured here is also representing an ethnicity.

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I NS PIR AT ION

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Journal Twenty

Mood board The mood board I made consists of patterns, textiles, colors, and other things from Morocco that I hoped would inspire the packaging. I used the library and the internet to find these images. I used the mood board throughout each process of making the packaging. I did this in order to emulate Morocco since this was an important aspect of the project. It also inspired the shapes, colors, and typography that I used in the final product.

Journal Twenty One

library visit As a class, we traveled upstairs to the art library to further our research. The library is an incredible asset to us for research. I’m glad we took the visit because I learned how to find books which sadly I didn’t know how to do before.

We also did some word recognition exercises to help us narrow our research. This was helpful later when I was trying to find authentic Moroccan patterns because I could also search for patterns based on the religion and language of the area. I also learned about ARTstor which is an online database art students have access to that has thousands of photos to look at from art galleries and other credible sources. I was able to find some really cool textiles and patterns from Morocco from this database.

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Journal Twenty Two

Concept Sketches

After researching, the next step is to create sketches and ideas of how the packaging should look. For this project, I sketched ideas on bottle shape, color, pattern, label shape and size. I also did an exercise in class in which I sketched about 40 different ideas based on prompts Leslie put up on the big screen. Some of these prompts included: make it small, make it big, copy a well-known brand, style of a game, and more. This exercise forced me to think outside of the box. Not many of my sketches were good, however, I kept little pieces from each sketch in mind when I went to the computer. I also sketched some initial ideas for the packaging which can be seen on the next page, blown up large.

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Sketches & Class Presentation

Journal Twenty Three

Initial Composition The next step in the mint tea packaging was to create a logo and a shape for the label. I wanted to get some of my sketches and ideas down digitally. I had many different ideas for the logo and got some peer feedback to decide on a final. Originally I used a teapot icon but it wasn’t working how I wanted it to so I changed to some hand lettering for the logo. This ended up better anyway. For the hand lettered logo I looked at many Arabic words since that is the language spoken in Morocco. I was happy with how I incorporated Morocco into the logo while also giving a “tea vibe�. Next I made a vector shape of the label. I wanted the shape to emulate the unique architecture made in Morocco. I put a logo in the initial shape just for a placeholder. At this point I had no idea what my color scheme or anything would be. I was just trying to get something made digitally.

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Logo Ideas

nana nana nana

Label Shape

moroccan mint tea

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moroccan mint tea 12 FL OZ (355 mL)

pomegranate mint tea 12 FL OZ (355 mL)

tangerine mint tea 12 FL OZ (355 mL)

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Journal Twenty Four

More process

Here is more of my process shown. To the left is a simple digital sketch of every flavor of NaNa (my made up brand) tea with the label shape and coloring I was going to go with. To the bottom is a digital mockup of what I wanted the label and pattern to look like on a bottle. I created three patterns for the bottles to incorporate the vibrant patterning ne in Morocco. These aren’t the finished packaging pieces but as you can see, my idea is coming along and I just needed refinements, tune-ups, and adding necessary beverage info at this point.

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Journal Twenty Five

Final Labels

Here we have the final NaNa packaging design. It consists of three flavors of mint tea. They all share the same label shape, with a custom pattern in the background. Each label has it’s own mint leaf and fruit icon to indicate the flavor. The coloring corresponds to the flavor as well. I found it really hard to fit all of the necessary info, like the nutrition facts, on such a small label. I think I worked it out well in the final package, though. I am very pleased with how the packaging turned out. I think each element evokes a Moroccan feel while also keeping the bottle modern and something that would stand out on a shelf.

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INGREDIENTS: water, high fructose corn syrup, citric acid, sodium hexametaphosphate (to protect flavor), natural flavor, mint tea, phosphoric acid, potassium sorbate (preserves freshness), acesulfame potassium, calcium disodium edta (to protect flavor)

Distributed by Nana Co., Fes, Morocco

moroccan mint tea

KEEP REFRIGERATED

16 FL OZ (473 mL)

INGREDIENTS: water, high fructose corn syrup, citric acid, sodium hexametaphosphate (to protect flavor), natural flavor, mint tea, phosphoric acid, potassium sorbate (preserves freshness), acesulfame potassium, calcium disodium edta (to protect flavor)

Distributed by Nana Co., Fes, Morocco

i n it nt et a t e a p o pmoemge gr raann aatteemm

KEEP REFRIGERATED

16 FL OZ (473 mL)

INGREDIENTS: water, high fructose corn syrup, citric acid, sodium hexametaphosphate (to protect flavor), natural flavor, mint tea, phosphoric acid, potassium sorbate (preserves freshness), acesulfame potassium, calcium disodium edta (to protect flavor)

Distributed by Nana Co., Fes, Morocco

KEEP REFRIGERATED

i n it nt eta t e a t a nt agneg er riinn ee mm 16 FL OZ (473 mL)

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Physical Packaging

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What did I learn?

Throughout this packaging class, I learned many things. First I learned important methods to use for research that I didn’t know before. This was accumulated through going to the hardware store and examining packages, the library visit, and various other methods. I also learned how to collaborate with other designers better through different critique methods, group work, and the literal collaboration done on project 2. I learned about di-lines as well. I didn’t really know how packages were made but now I know how to make my own di-line and how to put it together after the cuts and folds are made. Lastly, I learned a lot about shelf presence while still keeping with the feel of the brand. A lot of packaging in the real world will require necessary information, ugly logos, and more. As a designer, I have to work with all those vital pieces while still making something fresh and innovative. I learned about new techniques for printing, adhering, and overall craft as well. Overall, I learned a whole lot of new stuff during this class that I think will help me in my career, even if I don’t end up being a package designer.

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The End Index Page 2: Loving Earth packaging: http://www.packagingoftheworld.com/2016/01/loving-earth.html HNina Dark chocolate Packaging: http://www.thedieline.com/blog/2014/1/2/hnina.html Juice box packaging: http://designspiration.net/image/628054081664/ Page 5: Egg packaging: http://www.braaanding.com/cowberry-crossing-farm-egg-packaging/ Coaster Packaging: http://www.pinterest.com Fast food packaging:http://www.creativebloq.com/packaging/new-way-carry-your-take-out-meal-5132801 Page 6: Fiskars: http://hugoalte.com/filter/Package-design/Fiskars-Homeware GE Good Packaging lightbulb: http://www.pinterest.com Page 7: GE Soft white yellow: http://www.officedepot.com/a/products/965557/GE-Soft-White-Incandescent-Light-Bulbs/ Bornfree bottle packaging: http://www.trendhunter.com/trends/bornfree-packaging

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