STANDARDS MANUAL
TABLE OF CONTENTS Introduction.....................................................................................3 Logo Type........................................................................................5 Primary.................................................7 Secondary..........................................10 Word Mark..........................................12 Circular Mark......................................14 Incorrect Usage.................................18 Identity Systems..............................................................................21 Graphic Elements..............................22 Color Palette..................................................................................25 Primary................................................25 Secondary..........................................26 Typeface.........................................................................................28 Primary.................................................28 Secondary...........................................29 Business System...............................................................................30 Business Card......................................32 Envelope..............................................33 Letterhead...........................................35 Applications.....................................................................................37 Menu’s..................................................38 Website.................................................43 To Go Boxes..........................................45 Pizza Boxes............................................46 To Go Bags............................................47
STANDARDS MANUAL - ANDIAMO
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INTRODUCTION Andiamo is an Italian restaurant in downtown San Luis Obispo created with the believe that every meal should be served in a reasonable amount of time with great quality. Our exciting and welcoming atmosphere makes it a fun place for locals, college students, or tourist to satisfy their Italian food craving. The restaurants name pulls in customers with its fun name, which literally means ‘lets go’ in Italian. Lets go to Andiamo because we believe that amazing food and an exciting meal environment should be easily accessible.
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STANDARDS MANUAL - ANDIAMO
LOGOTYPES
STANDARDS MANUAL - LOGOTYPES
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LOGOTYPE - PRIMARY WORD MARK Andiamo is an Italian restaurant in downtown San Luis Obispo created with the beliefs that every meal should be served in a reasonable amount of time with great quality. Our exciting and welcoming atmosphere makes it a fun place for locals, college students, or tourist to satisfy their Italian food cravings. The restaurants pulls in customers with its fun name, which literally means ‘lets go’ in Italian. Lets go to Andiamo because we believe that amazing food and an exciting meal environment should be easily accessible.
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STANDARDS MANUAL - LOGOTYPES
A. PRIMARY LOGOTYPE - FULL COLOR
STANDARDS MANUAL - LOGOTYPES
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B. PRIMARY LOGOTYPE - ONE COLOR
C. PRIMARY LOGOTYPE - REVERSED 8
STANDARDS MANUAL - LOGOTYPES
SAFE SPACE Always allow at least this amount of clear space around the logo. It is important that this rule is always observed. The safe space should be the same size as the lower case ‘n’ in the ‘Andiamo’ logo.
MINIMUM SIZE The logo should never be reproduced smaller than this minimum size detailed to the right. This is to ensure the logo is always legible. The primary logotype may never be smaller than 5.00cm by 2.10cm.
5.00 cm
2.10 cm
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LOGOTYPE - SECONDARY
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STANDARDS MANUAL - LOGOTYPES
SAFE SPACE Always allow at least this amount of clear space around the logo. It is important that this rule is always observed. The safe space should be the same size as the slogan on two lines touching each other.
MINIMUM SIZE The logo should never be reproduced smaller than this minimum size detailed to the right. This is to ensure the logo is always legible. The secondary logotype may never be smaller than 4.75cm by 1.25cm.
4.75 cm 1.25 cm
STANDARDS MANUAL - LOGOTYPES
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LOGOTYPE - WORD MARK
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STANDARDS MANUAL - LOGOTYPES
SAFE SPACE Always allow at least this amount of clear space around the logo. It is important that this rule is always observed. The safe space should be the same size as the lower case in the ‘Andiamo’ logo.
MINIMUM SIZE
4.75 cm
The logo should never be reproduced smaller than this minimum size detailed to the right. This is to ensure the logo is always legible. The word mark may never be smaller than 4.75 cm by 1.25 cm.
1.25 cm
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LOGOTYPE - CIRCULAR THE CIRCULAR WORD MARK This circular word mark may be used for more informal designs such as menus, delivery boxes, and restaurant cups.
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STANDARDS MANUAL - LOGOTYPES
ONE-COLOR For the best legibility and contrast, this mark may only be printed in black and white when one-color printing is the only option.
STANDARDS MANUAL - LOGOTYPES
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SECONDARY LOGOTYPE - CIRCULAR SAFE SPACE Always allow at least this amount of clear space around the logo. It is important that this rule is always observed. The safe space should be the same size as the lower case ‘I’ in the ‘Andiamo’ logo.
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STANDARDS MANUAL - LOGOTYPES
MINIMUM SIZE The logo should never be reproduced smaller than this minimum size detailed to the right. This is to ensure the logo is always legible. The circular word mark may never be smaller than 3.85cm by 3.85cm.
3.85 cm
3.85 cm
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LOGOTYPE - INCORRECT USAGES A. NEVER APPLY A DROP SHADOW TO LOGO
B. NEVER APPLY A GRADIENT
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STANDARDS MANUAL - LOGOTYPES
D. NEVER SLANT OR ROTATE THE LOGOTYPE
C. NEVER WARP LOGOTYPE
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D. NEVER APPLY ON COLORED BACKGROUND
E. NEVER CHANGE COLORS OF LOGOTYPE
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STANDARDS MANUAL - LOGOTYPES
IDENTITY SYSTEMS
STANDARDS MANUAL - IDENTITY SYSTEM
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IDENTITY SYSTEM - GRAPHIC ELEMENTS FORK AND SPAGHETTI ILLUSTRATION The fork with spaghetti illustration is known as the visual identifier of the business. It can be displayed with or without the logo. It should always be displayed in blue and yellow or all white as in the circular logotype shown previously (page 14). If the illustration is only available in one color it may be displayed in black as shown in the one-color circular logotype (page 15). Icon should always be sized appropriately, never less than 5.00cm by 2.10cm.
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STANDARDS MANUAL - IDENTITY SYSTEM
STRAIGHT NOODLE LINE The straight noodle line is only to be used in places where the spaghetti noodle separator would be to large or unnecessary.
SPAGHETTI NOODLE SEPARATOR The spaghetti noodle line may be used to isolate important body text or to separate information.
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SOCIAL MEDIA ICONS SOCIAL MEDIA ICONS The social Media Icons should always be shown with colored circles from the Secondary Color palette and white icons.
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STANDARDS MANUAL - IDENTITY SYSTEM
COLOR PALETTE - PRIMARY COLOR PALETTE The colors in the Primary Color Palette are taken directly from the primary mark. The blue is taken from the fork, the yellow from the spaghetti noodle, and the red from the restaurant name and slogan.
BOW TIE BLUE
TOMATO RED
SPAGHETTI YELLOW
cmyk: 100, 99, 29, 44
cmyk: C: 8 M: 93 Y: 78 K: 33
cmyk: C: 0 M: 21 Y: 70 K: 0
rgb: 26, 21, 76
rgb: R: 160 G: 37 B: 43
rgb: R: 255 G: 203 B: 102
pantone: 9816C
pantone: 568C
pantone: 145C
hex: 07074e
hex: a0242a
hex: ffcb66
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COLOR PALETTE - SECONDARY SECONDARY COLOR PALETTE The Secondary Color Palette is to be used for elements such as the Social Media Icons and to create the patterns found on page 27. All Secondary Colors should be uses sparingly. The Primary Color Palette should dominate in all applications. ‘Blueberry Blue’ may be used in Secondary Logotype and Word Mark as seen on page 10 & 12. ‘Olive Black’ may be used in Secondary Logotype as seen on page 10.
RED SAUCE RED cmyk: 10, 100, 78, 2 rgb: 212, 30, 61 pantone: 5516C hex: d41e3d
RAVIOLI YELLOW
BLUEBERRY BLUE
OLIVE BLACK
cmyk: 100, 99, 29, 44
cmyk: 91, 88, 19, 6
cmyk: 100, 100, 100, 100
rgb: 253, 186, 76
rgb: 59, 64, 128
rgb: 0, 0, 0
pantone: 176C
pantone: 9915C
pantone: Processed Black C
hex: fcbb51
hex: 3b3f80
hex: 000000
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STANDARDS MANUAL - IDENTITY SYSTEM
PATTERNS PATTERNS These patterns may only be used in the appropriate colors as seen. The Secondary Logotype and Word Mark (pages 10 & 12) are allowed to be placed on top of the yellow pattern. No text or logotypes may be placed on the blue pattern. The patterns may appear on the back of the front of the business card and on the back of the menus.
YELLOW PATTERN The yellow pattern is created by making straight lines with the ‘Spaghetti Yellow’ primary color and the ‘Ravioli Yellow’ secondary color. The stroke of each line is 1pt wide.
RED PATTERN
BLUE PATTERN
The blue pattern is created by making straight lines with the ‘Tomato Red’ primary color and the ‘Red Sauce Red’ secondary color. The stroke of each line is 3-pt wide.
The blue pattern is created by making straight lines with the ‘Bow Tie Blue’ primary color and the ‘Blueberry Blue’ secondary color. The stroke of each line is 4pt wide.
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TYPEFACE - PRIMARY Century Gothic | Regular
Century Gothic | Bold Italic
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Century Gothic | Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Century Gothic | Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
CENTURY GOTHIC - PRIMARY Century Gothic should be used for all headers and subheaders in any weight or style shown above. Century Gothic should be used for all web applications. This font should never be smaller than 9 pt. Never use a typeface other than the primary or secondary (pages 28-29).
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STANDARDS MANUAL - IDENTITY SYSTEM
TYPEFACE - SECONDARY Baskerville | Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Baskerville | SemiBold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Baskerville | SemiBold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
BASKERVILLE - SECONDARY Baskervile should be used for body text in printed applications. Baskerville may never be used for headers, sub headers, or web applications. This font should never be used smaller than 12pt. Never use a typeface other than the primary or secondary (pages 28-29).
STANDARDS MANUAL - IDENTITY SYSTEM
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BUSINESS SYSTEM
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STANDARDS MANUAL - BUSINESS SYSTEM
STANDARDS MANUAL - BUSINESS SYSTEM
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BUSINESS CARD BUSINESS CARD
front
This business card is a universal design for all employees. The only information that will be changed is the name, job title, and email address. The name and address should be in Century Gothic bold in all caps. The name is to be in 16pt and the address is to be in 9pt. The job title is to be in Century Gothic Regular and 11 pt. The contact information should be in Baskerville Regular and 12pt. The card may never change sizes or colors, all card should be printed on heavy card stock. All business cards are to be 3 inches wide and 2 inches high.
back
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STANDARDS MANUAL - BUSINESS SYSTEM
ENVELOPE ENVELOPE The envelop layout is to be printer on a white envelop only. The secondary logotype with the slogan underneath should appear on the front of the envelope. The back flap of the envelop should have the spaghetti noodle separator seen on page . Below the spaghetti noodle separator is the return address. The return address is in Century Gothic Bold and is sized at 13pt.
STANDARDS MANUAL - BUSINESS SYSTEM
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STANDARDS MANUAL - BUSINESS SYSTEM
LETTERHEAD
STANDARDS MANUAL - BUSINESS SYSTEM
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STANDARDS MANUAL - BUSINESS SYSTEM
APPLICATIONS
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LUNCH MENU LUNCH MENU: EVERYDAY FROM 11 AM TO 4 PM Housemade Lemonade $3.50
Housemade Iced Tea
Italian Soda $3.50
Fountain Soda $2
PASTA CAPELLINI...............................9
GNOCCHI............................10
BUTTERNUT SQUASH............10
angel hair pasta, tomatoes, garlic, sweet basil
house made potato gnocchi, pancetta, caramelized onions, chili flakes, tomato
butternut squash filled pasta, sage, parmigiana sauce
CHICKEN PARMIGIANA......12
SPAGHETTI & MEATBALLS....11
ZUCCHINI NOODLES............12
chicken breast, meat sauce, mozzarella cheese
thick spaghetti, hand-rolled meatballs (comes with specially made garlic bread)
graded zucchini noodles, garlic, lightly buttered
CHEESE RAVIOLI....................9
ALFREDO PASTA...................11
ORECCHEITTE & CHOPS......16
chicken breast, meat sauce, raviolis stuffed with cheese (optional spinach), topped with parmesan
thick spaghetti, house made Alfredo sauce (add chicken or prawns for $1)
graded zucchini noodles, garlic, lightly buttered
PIZZA PESTO....................................10
GORGONZOLA....................11
MARGHERITA........................11
pesto, mozzarella (no tomato sauce)
caramelized onions, mozzarella, Gorgonzola (no tomato sauce)
tomato sauce, basil, mozzarella
SAUSAGE..............................12
CALIFORNIA.........................13
MAKE YOUR OWN..................9
house made sausage, mushrooms, onions, tomatoes, mozzarella
grilled chicken, cilantro, avocado, mozzarella, cream sauce
choice of sauce, 3 free toppings ($1.50 per extra topping)
SANDWICHES CHICKEN PROVOLONE.......10
MEATBALL AND CHEESE......11
CHEESE AND STEAK.............11
TURKEY, BACON, SWISS, AND AVOCADO.........................11
B.L.T. WITH SALMON.............11
PASTRAMI.............................11
849 MONTEREY STREET • SAN LUIS OBISPO • CA • 93401 • 805-541-9922
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STANDARDS MANUAL - APPLICATIONS
DINNER MENU DINNER MENU: EVERYDAY FROM 4 PM TO 12 AM
ANTIPASTA SOUP.......................................7
BRUSCHETTA..........................6
EGGPLANT PARMESAN..........8
sweet potato, red onion, celery root, butternut squash, cheese & pesto bread
house made potato gnocchi, pancetta, caramelized onions, chili flakes, tomato
baked eggplant, mozzarella, tomato sauce
BEEF CARPACCIO..................9
FRIED CALAMARI.................12
SHRIMP..................................15
beef tenderloin, gorgonzola
baked eggplant, mozzarella, tomato sauce
wild jumbo gulf prawns, spicy tomato-caper sauce
INSALTA ADD GRILLED CHICKEN...6, SHRIMP, AHI TUNA, OR SALMON...8 POLLO...................................11
MISTA......................................6
DELLA CITA.............................8
chicken, spinach, hearts of palm, corn, avocado, beets, cucumber, garlic dressing
field greens, dried apricots, candied walnuts, creamy dijon vinaigrette
pears, candied walnuts, roasted beets, arugula
CAPRESE...............................10
GIUSEPPE................................9
CESAR.....................................8
tomatoes, mozzarella, fresh basil, on toasted bread
avocado, tomatoes, cucumbers, red onion, garbanzos, parmigiana dressing
romain hearts, croutons, anchovy dressing
PASTA CAPELLINI...............................9
GNOCCHI............................10
BUTTERNUT SQUASH.............10
angel hair pasta, tomatoes, garlic, sweet basil
house made potato gnocchi, pancetta, caramelized onions, chili flakes, tomato
butternut squash filled pasta, sage, parmigiana sauce
CHICKEN PARMIGIANA......12
SPAGHETTI & MEATBALLS....11
ZUCCHINI NOODLES............12
chicken breast, meat sauce, mozzarella cheese
thick spaghetti, hand-rolled meatballs (comes with specially made garlic bread)
graded zucchini noodles, garlic, lightly buttered
CHEESE RAVIOLI....................9
ALFREDO PASTA...................11
ORECCHEITTE & CHOPS......16
chicken breast, meat sauce, raviolis stuffed with cheese (optional spinach), topped with parmesan
thick spaghetti, house made Alfredo sauce (add chicken or prawns for $1)
graded zucchini noodles, garlic, lightly buttered
849 MONTEREY STREET • SAN LUIS OBISPO • CA • 93401 • 805-541-9922
STANDARDS MANUAL - APPLICATIONS
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HAPPY HOUR MENU
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STANDARDS MANUAL - APPLICATIONS
WINE MENU
STANDARDS MANUAL - APPLICATIONS
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DESSERT MENU
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STANDARDS MANUAL - APPLICATIONS
WEBSITE OUR STORY
MENUS
EVENTS
CONTACT US
OUR STORY Andiamo is an Italian restaurant located in downtown San Luis Obispo created with the believe that every meal should be served in a reasonable amount of time with great quality. Our exciting and welcoming atmosphere makes it a fun place for locals, college students, or tourists to satisfy their Italian food cravings.
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OUR STORY
MENUS
EVENTS
CONTACT US
COMING IN 2017 -
SUNDAY BRUNCH live music, Italian breakfast from 11 am to 4 pm SUNDAY DINNER unlimited spaghetti and meatballs $10 a person from 4 pm to close TUESDAY NIGHT family pizza night $20 for a large pizza with unlimited toppings 4 pm to close THURSDAY NIGHT live music from 6 pm to 8 pm EVERYDAY happy hour from 4 pm to 9 pm
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OUR STORY
MENUS
EVENTS
CONTACT US
ADDRESS
HOURS
CHECK OUT
CONTACT
849 Monterey Street Dowtown San Luis Obispo View on Google Maps >>
Dinner Everyday 4:00 pm - 12:00 am
Back to Homepage Menus Place a Delivery Order
phone (805) 541-9922 letsgotoandiamo@gmail.com
Lunch Everyday 11:00 am - 4:00 pm
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STANDARDS MANUAL - APPLICATIONS
PACKAGING - TO GO BOX
849 MO
NTER
T • SAN EY STREE
PO
LUIS OBIS
3401 • • CA • 9
922
805-541-9
STANDARDS MANUAL - APPLICATIONS
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PACKAGING - PIZZA BOXES
9
2 2 9
5
. 1 4
. 05
8
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STANDARDS MANUAL - APPLICATIONS
PACKAGING - TO GO BAGS
849 MONTEREY STREET SAN LUIS OBISPO 805.541.9922
849 MONTEREY STREET SAN LUIS OBISPO 805.541.9922 849 MONTEREY STREET SAN LUIS OBISPO 805.541.9922
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