Top 5 video marketing trends in 2016

Top 5 Video Marketing Trends in 2016

Video Stirring Transformation Video Stirring Transformation The year 2015 saw the rise in use of visual content by both B2B and B2C marketers. The trend is expected to continue in 2016, facilitating the development of this promising segment of digital marketing.

Video Stirring Video Stirring Transformation(contd.)

Transformation(contd.)

Use of video content has proven to be very effective, leading to a 50% increase in CTR and also a 35% increase in customer loyalty.

Recent predictions state that video will account for 69% of all internet traffic by 2017.

Video – Revolutionizing Business Video – Revolutionizing Business Statistics Statistics

Content with relevant images gets 94% more views than content without relevant images.

Video – Revolutionizing Business Video – Revolutionizing Business Statistics Statistics(contd.) (contd.)

Researchers discovered that colored visuals increase people's willingness to read a piece of content by 80%

Video – Revolutionizing Business Video – Revolutionizing Business Statistics Statistics(contd.) (contd.)

72% of B2B buyers watch videos throughout their entire path to purchase

Video – Revolutionizing Business Statistics(contd.)

Video – Revolutionizing Business Statistics (Contd.)

49% increase in revenue for marketers using video for marketing

What 20162016 has inhas store Video What infor store forMarketing?

Video

Marketing?

With marketers learning to leverage the benefits of using visual content to improve customer engagement, better educate prospects, trigger lead generation and boost conversion rates

Let’s have a look at the five video marketing trends predicted for the year 2016 -

More Focuson onBranded Branded Video More Focus VideoContent Content

Branded videos can range from interviews and behind-the-scenes footage to dramatic shorts and product promos.

The value of branded video content is going to increase noticeably in the days to come with marketers embracing the significance of this evolving tactic in great numbers.

More Focus on Branded Video Content More Focus on Branded Video Content (contd.)

For instance, You Tube with more than Four Billion views per day is the second most popular search engine in the world and the third most visited website

Landing page andproduct product videos Landing pagevideos videos and videos

As video has led to increase in conversions up to 80%, marketers are likely to continue finding ways to integrate more video on landing pages and “About Us� pages.

More use of background videos is expected in 2016

UseUse of of GIFs MediaChannels Channels GIFson onSocial Social Media

You can expect to see increase in use of GIFs as these moving images are very useful for sharing shorter versions or teasers of longer-form video content.

Perfect for telling stories in a short timeframe, the motion in animated GIFs give marketers an advantage while competing for attention in crowded newsfeeds

Storytelling LiveStreaming Streaming Storytellingvia via Live

Stats have proved that people spend 3x more time watching Facebook Live videos compared to normal videos.

Came into existence in 2015, Market and Periscope are quite popular as real-time storytelling or live-stream social platforms, enabling users to live-stream videos to their followers.

Storytelling via Live Streaming(contd.)

Storytelling via Live Streaming(contd.)

As the possibilities created by social live-streaming looks exciting, its sure to evolve further in 2016

Video Marketing Videoin inEmail Email Marketing

It has been observed that use of the word “video� in an email subject line has been effective in boosting open rates by 19% and click-through rates by 65% with reduction in unsubscription rate by 26%.

VideoVideo in Email Marketing(contd.) in Email Marketing (contd.)

Marketers are likely to rely more on videos that are short and relevant.

VideoVideo in Email Marketing(contd.) in Email Marketing (contd.)

Brands may use video content in an email for explanatory content, customers’ testimonials and detailed view of the product.

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