METHODOLOGY

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Fig. 6

PRIMARY RESEARCH:

- Interviews with store staff conducted though providing them with a set of verbal questions.

- Concluding from the primary research, it is evident that transparency will remain a relevant trend. However, due to newer trends emerging like tweed, animal print, and heavy embellishments, it could be argued that transparency will play a less dominant role in future seasons, although remaining relevant.

SECONDARY RESEARCH:

- Trend forecasting websites such as WGSN, Trend Bible, Trend Snoops and EDITED. - Books and online articles that are referenced within the report. - Articles from Business of Fashion to assist with research on the trend. - Pinterest used for further image inspiration and research, as well as Instagram and Twitter. - Online stores such as Topshop, Balmain, Calvin Klein and ASOS used for research. - Magazine publications such as Vogue and Dazed for relevant inspiration and trend information.