INTRODUCTION

introd introd uction uction

This report will highlight the importance of trends, why trend forecasting is used and the chosen trend transparency; which is going to be analysed and broken down in more detail.

Primary and secondary research will be also analysed, questioning it’s effectiveness and reliability. Trend history and trend drivers will be explored and explained. Finally, the report will finish with an editorial piece on transparency.

Fig. 5

BALMAIN SS18