A COMMUNITY MARKETPLACE TO SHARE FOOD
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Agenda
PROBLEM IMPACT HOW IT WORKS MARKETING SAFETY MARKET POTENTIAL FINANCIALS THE ASK
FIRST WORLD PROBLEMS OF A 20-SOMETHING YEAR OLD
“PROBLEMS”
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HEALTH VS. $$$ LIMITED CHOICE CONVENIENCE/TIME #FOREVERALONE OVERBUYING GROCERIES
Our Impact FRIENDS, LOVE, NETWORK = COMMUNITY
HEALTHIER AND HAPPIER STUDENTS
TEACHING ENTREPRENEURSHIP
LESS FOOD WASTE FOR A BETTER PLANET
Pond Residences
How it works FOR THE HUNGRY 1. SEARCH 2. CONNECT 3. ENJOY YOUR MEAL
FOR THE COOKS 1. POST 2. CONNECT 3. SHARE YOUR MEAL
Marketing Strategy 1. 2. 3. 4.
EDUCATE CHANGE BEHAVIOURS PULL THEM WITH EXPERIENCES PENETRATION
CHANGE BEHAVIOURS THROUGH EDUCATION & ENGAGEMENT
WHAT IS OUR COMPETITIVE ADVANTAGE??
HOW DO YOU POSITION YOURSELF?
EXPERIENCES NOT TRANSCATIONS
SAFETY AND TRUST IS MEALINK’S #1 PRIORITY
Golden Rules | Liability |Reputation Tools
MARKET POTENTIAL The Buyers How often per week do you want a home coked meal, but cannot get one? 36%
If MeaLink was available on your campus, would you buy food using our platform?
25% 18% 13%
0 times a week
9%
1-‐2 times a week
3-‐4 times a week
4-‐5 times a 6 or more week times a week
Yes 48%
No 52%
MARKET POTENTIAL The Sellers How often per week do you throw away edible leftover food? 55%
20%
14%
Yes 52%
9% 2%
0 times a week
1-‐2 times a week
3-‐4 times a week
If MeaLink was available on your campus, would you auction away food using our platform?
4-‐5 times a 6 or more week times a week
No 48%
FINANCIALS Our Expansion Strategy 3000
Pilot Phase
GTA
GTA + Québec
2500
Concordia
2000
U of O ttawa 1500
McGill Ryerson
1000
York 500
U of T
0 JAN 2013
FEB 2013
MAR 2013
APR 2013
MAY 2013
JUN 2013
JUL 2013
AUG 2013
SEP 2013
OCT 2013
NOV 2013
DEC 2013
FINANCIALS Our Revenues
Projected Revenues $318,296
$88,477
($344,593) 2013E
($302,744) 2014E
Assump&ons
($270,421) 2015E
2016E
2017E
Value
Source
29
Own market research
$0.20
Market data
Market share at target ins'tu'on (year 1)
1%
Own es'mate
Market share at target ins'tu'on (year 2)
3%
Own es'mate
Market share at target ins'tu'on (year 3)
8%
Own es'mate
Increase of the cost base
20%
Own es'mate
Transac'ons / customer / year Margin / transac'on
The Ask…
SHARING FOOD IS THE NEXT FRONTIER OF COLLABORATIVE CONSUMPTION
Thank you. Q&A
MANAGEMENT TEAM
Sara Ruhani | Rianne Olde Keizer | Emily Nguyen | Sebastien Phlix
MEALLINK@GMAIL.COM