PILLSBURY PIZZA POPS SISI LIN EMILY NGUYEN
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AGENDA IDEA HOW IT WORKS WHY ITS RIGHT NEXT STEPS
Meet Phil
THE CRAVE CAVE desire for freedom, indulgence, instant gratification and to be a man
HOW IT WORKS
#CRAVECAVE
#PIMPYOURCAVE
Why IT WORKS
NEXT STEPS: TIMING WEEK 1 START August 2013
WEEK 2
WEEK 4
WEEK 8 BRAND COMMITEMENT
SEPTEMBER 2013
BUDGET ONLINE ADVERTISEMENTS
$50,000
MOBILE APP DESIGN
$20,000
PIMP YOUR CAVE PRIZE
$10,000
WEBSITE DESIGN
$10,000
AGENCY/COMMUNITY MANAGER
$10,000
PROMOTIONAL PARTNERSHIPS
$25,000
YOUTUBE VIDEO PRODUCTION
$50,000
TOTAL
$175,000
THANK YOU.
Q&A