P E R A VISUAL IDENTITY DESIGN GUIDELINES
Pera VISUAL IDENTITY DESIGN GUIDELINES
C O N T E N T S
_01
Identity
1.1
Inspiration
1.2
Definition
1.3
Corporate Colours
_02
Logotypes
2.1
Fullcolor
2.2
Black
2.3
White
_03
Guidelines
3.1
On backgrounds
3.2
Clear space
_01 I D E N TI T Y
1 . 1 I N S P I R AT I O N
1 . 1 I N S P I R AT I O N
1.2 DEFINITION 1 . 3 C O R P O R AT E C O L O U R S
DE SSI G N CONCE P T Pera is an exclusive brand, one with a simple to understand concept. The idea was to incorporate a suitcase, lock and luggage tag into the design. As these items are found on or are used throughout the Pera product range. PER A 是一個獨家進口品牌代理，LOG O創意視覺設計以行李箱、吊鎖以及旅吊牌作為 精神元素，淺顯易懂的概念體現品牌商品。
E L E ME N TS
S UI TC ASE
LOCK
L U GGAGE TAG
IDENTITY
Suitcase- The letter ‘P’ has a suitcase design in it. Luggage Tag- The letter ‘e’ hangs from the P as to resemble a luggage tag used on suitcases. Lock- The lock is a sign of reliability, security and is featured in yellow within the letter ‘a’. 創意發想其將字面Ｐ化為行李箱、Ｅ化為行李吊牌、Ａ化為旅用吊鎖結合設計， 藉此打造出獨特、可靠的形象。
S U I TC A S E
LOCK
A lock resembling the reliability and security of the Pera products 吊鎖代表著可靠與安全 的 品 牌 形 象
E= EX C L U SI VE LUG G A G E TA G Pera VISUAL IDENTITY DESIGN GUIDELINES
Pera VISUAL IDENTITY DESIGN GUIDELINES
1.2 DEFINITION
P
Packing / Personalized
E
Exclusive
R
Reliable / Revolutionized
A
Abroad / Admired
The The The and
primary colours are golden representing exclusivity and prestige. second primary colour is classic black representing fashion. corporate colour is ocean blue designed to be attractive to look at aid advertising.
主 要 配 色 採 用金黃色與經典黑，呈現金黃色的高貴感與經典黑的時尚。 次 要 配 色 由 海洋藍作為廣告視覺輔助。
Primary Colours
Primary Colours
CLASSIC BLACK
GOLDEN
K 1 00
Pantone P 10-16 C
C 0
M 0
Y 0
K
100
Secondary Colour
OCEAN PANTONE P 121-8 C C
100
M 0
Y
29
K
0
C 0
M
27
Y
100
K
15
IDENTITY
1 . 3 C O R P O R AT E C O L O U R S
_02 L O GO TY P E S
2.1 FULLCOLOUR 2.2 BLACK 2.3 WHITE
2.1 FULLCOLOUR On a white background
LOGOTYPES
2.2 BLACK On a swhite background
2.3 WHITE On a colour background
Pera VISUAL IDENTITY DESIGN GUIDELINES
_03
Pera VISUAL IDENTITY DESIGN GUIDELINES
G U I D E L I N E S
3.1 ON BACKGROUND 3 . 2 C L E A R S PA C E
3.1 ON BACKGROUND
CLASSIC BLACK
GUIDELINES
GOLDEN
3 . 2 C L E A R S PA C E X
3X
X
X 3X
X