Portfolio

ORTFOLI ORTFOLI

Emily Summerscales

ES EMILY SUMMERSCALES

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Cover Contents Contents Abstract Abstract Bite Me Bite Me RAWmag RAWmag RAWmag RAWmag RAWmag RAWmag RAWmag RAWmag Reflections

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Reflections In full colour In full colour In full colour In full colour In full colour In full colour In full colour In full colour Reflections Reflections Freshmans Freshmans Freshmans Freshmans Freshmans Freshmans Freshmans Freshmans Kay Flawless Kay Flawless Kay Flawless Kay Flawless Back cover

ES EMILY SUMMERSCALES

BBTRACT TRACT

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A highly motivated individual with 5 years part-time experience in commercial businesses. Confident practice of the Adobe suite package focusing mainly on Photoshop, Illustrator and InDesign, with an ultimate career aspiration of graphic design. A fashion enthusiast with an individual creative flare, impeccable attention to detail and organised a t t i t u d e t o t h e f a s t p a c e i n d u s t r y.

Live brief experience with John Lewis & Partners in creating the graphics and branding for immersive fashion event ‘In Full Colour’.

ES EMILY SUMMERSCALES

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Art Direction, Design, and Photography by Emily Summerscales

ES EMILY SUMMERSCALES

N S P I R AT I O N S P I R AT I O

SNEAKERS, SIZE ISN’T EVERYTHING aesthetic/ unedited/ collage/ hand drawn/ mixed media/

Rob Walker

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An emerging trend of identity is swiftly developing through b o t h i n d i v i d u a l s t y l e c h o i c e s a n d t h e f a s h i o n i n d u s t r y.

RAWmag represents the true meaning of originality t h r o u g h i m a g e r y, s t r i p p i n g f a s h i o n b a c k t o i t ’ s r o o t s a n d exploring it’s vulnerabilities. With a point of difference, through using unedited physical art and enhancing it through digital software’s. The project developed through the development of research surrounding fashion tribes and why people make certain style choices.

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R AW m a g R AW m a g

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ES EMILY SUMMERSCALES

Art Direction, Design, Branding and Photography

by Emily Summerscales

ES EMILY SUMMERSCALES

DENTITY DENTITY

With the advancement of technology and with many more magazine companies providing their readers with and App, I felt it necessary for RAWmag the app to be designed using a simplistic software to provide an easy and practical way for them to sign up for subscriptions, see previews and access their accounts.

Art Direction and Photography by Emily Summerscales

ES EMILY SUMMERSCALES

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EFLECTION EFLECTION

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Art Direction and Photography by Emily Summerscales

ES EMILY SUMMERSCALES

EMILY SUMMERSCALES

N S P I R AT I O N S P I R AT I O

aesthetic/ colour/ clean/ interactive/ l i v e d i s p l a y s / ES

installation

Alice & Olivia live moving

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IN FULL COLOUR IN FULL COLOUR

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Editing and Graphics by Emily Summerscales

A recipe of c o l o u r.

Designing the graphics for a collaborative event with John Lewis & Partners Sheffield to produce a cohesive output and an enticing look to boost attendance of the event. The theme of coloured installations lead to the pathway of collage and development of colour overlays.

ES EMILY SUMMERSCALES

ASPBERRY ASPBERRY

An art directed phooshoot to express the colour theme ‘Raspberry’ a predicted colour trend for 2020. A tonal outcome using a collection of John Lewis products to create a classic and sophisticated outcome, that would easily target t h e J o h n L e w i s c u s t o m e r.

Editing and Art Direction

by Emily Summerscales

REFLECTION REFLECTION

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Art Direction and Photography by Emily Summerscales

ES EMILY SUMMERSCALES

I N S P I R AT I O N I N S P I R AT I O N

ES EMILY SUMMERSCALES

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inclusivity/ individual/ quintessentially Sheffield/ narration/ diversity/ ES EMILY SUMMERSCALES

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Art Direction and Editing by Emily Summerscales

Sheffield born vintage store Freshmans, required a campaign fit to be different.

The idea to use the stores customers and there very own words whilst using Sheffield famous backdrops, answered the brief to incorporate F r e s h a m a n s ’ s t o r y p e r f e c t l y.

Ta k i n g i n s p i r a t i o n f r o m t h e store itself, it’s location and its customers, the campaign was fit to use the above features to the vintage stores advantage.

ES EMILY SUMMERSCALES

Art Direction by Emily Summerscales

K AY F L A W L E S S K AY F L A W L E S S

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Media pack design for Brand Manager and Communicator A r i e t a M u j a y.

Designed and lead during my time at Kay Flawless.

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KARINE LAUDORT JOURNALIST - BUSINESS OWNER - BLOG WRITER - PR

BUSINESS - FASHION - BEAUTY - LIFESTYLE - FOOD - TRAVEL - SOCIETY

BESPOKE DIGITAL SERVICES - DESIGN - STRATEGY - BRANDING - SOCIAL MEDIA -

Email banner and media pack design for the founder of Kay Flawless: Karine Laudort. As well as email banner designs for her business and blog.

DESIGN DESIGN

ES EMILY SUMMERSCALES

ES EMILY SUMMERSCALES

ES EMILY SUMMERSCALES

07711144909

emilysummerscales@yahoo.co.uk emilysummerscales_fmac