Philosophy An adventuresome spirit and a pioneering enthusiasm were two of the inspirational forces that brought Emissary into existence in 1980. Our name Emissary was chosen because it describes in a word, our company philosophy: to be an emissary or ambassador for our international clients to the bountiful world of home accent resources from Asia. Emissary embodies this same passion with design by taking a refreshing direction and often adding a new modern twist on an iconic classic standard. We continue to bring an impressive variety of high quality decorative accessories to today’s market, many of which are original designs that were brought to life by our Creative Director Arthur Wang. Our aim is to present a unique product line in the upper middle price point that can range from an elegant porcelain triple gourd vase to a rustic primitive water garden container. Emissary will always strive to distinguish itself from its competitors by offering an ever-evolving variety of handcrafted products in vibrant colors and glazes that stretch the imagination.
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Emissary Trading Company’s
1980
30 Year History
2010
1972
Captain Peter Nealing USAF is stationed in Thailand and conceptualizes Emissary
1980
Peter Nealing turned his inspiration into opportunity and launched Emissary, named
Trading Company while visiting local village artisans. for the agent whose mission it is to advance the interests of one party to another, in this case the product resources he has discovered in Asia to the North American markets.
1983
Emissary’s early entry into home decor was further advanced through a business relationship with The Coca-Cola Company. For a special project Nealing was asked to import a variety of items from China for the soft drink manufacturer’s complex
1985
located in Atlanta. Emissary first shows in High Point where it displays its present product line of carved wood and brass home décor from Thailand.
1988
Emissary purchases our current 70,000 sq ft headquarters and warehouse in
1989
Peter Nealing travels to China to establish relations with local villages and fac-
Chamblee, Georgia (Metro Atlanta). tories. Soon after we receive and introduce our now successful garden division consisting of decorative ceramic planters and garden accents.
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1991
At the urging of his ever growing customer base, Nealing made an exploratory sourcing
1994
After the trade embargo was lifted, Emissary began importing the new products from
trip to Vietnam.
Vietnam. We had one of the first container from the country to enter the port of Savannah since 1975.
1995
Emissary commits to expanding its garden seat line extensively in glazes
1999
Emissary reacts to growing opportunity in the lighting market by establishing a
2001
Arthur Wang is named Creative Director to interject more new original designs and thus
2010
Emissary celebrates its 30-year history with production facilities in Atlanta and Vietnam. We
and style to become a leader in this growing category.
lamp manufacturing shop in our Atlanta warehouse.
differentiate Emissary from competition that are now sourcing in Vietnam and China.
now have offices in Ho Chi Minh City (Saigon), New York City, and Atlanta our corporate headquarters.
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Company Differentiation 1 Design Philosophy 2 Glazes 3 An International Company
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Design Philosophy Our philosophy behind conceptualizing our line is to always look beyond the trends and current movement in design and create something that is timeless, yet fresh. We often find our inspiration from the iconic architecture and design from the past but look at how to reinterpret them with an unexpected twist or contemporary edge. Once we have the new designs then we can take it to the next level with our trademark glazes and colors to give them life. Many times we are offered a new inspiration for a particular product to evolve. Our garden stools for example, which have enhanced thousands of landscapes, are now being used as elegant side tables and seating in home decor. Once again we have an opportunity to look at these designs with fresh eyes and find the balance between functionality and art with a new target market. Arthur Wang joined Emissary in 2001 and has been a true visionary for original and innovative designs which continue to make Emissary a relevant leader in ceramic design.
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Glazes Emissary offers over 200 unique glazes and vibrant colors in our product line and we have made it our mission to be the forerunner in this ancient art. We go to great lengths to find the villages and factories in China and Vietnam to make our distinctive glazes with an extraordinary array of colors. Our glazes vary from high-fired porcelain with their mirror-like finishes, to our reactive glazes, which form random designs and show incredible depth. These two processes produce an elegant and sophisticated finish on the ceramics. We also feature a line of primitive handmade and hand-glazed ceramics fired in century old “Dragon Kilns”(pictured on page 2) called “Hidden Village” where the color and texture of the glaze is determined by where it is placed in the kiln. This is truly an example of old world techniques at there best.
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An International Company
Creative director Arthur Wang works out of the New York Market, creating original designs that continue to make Emissary a leader in outdoor decor innovations.
We participate in all major home decor and hospitality trade shows. Emissary maintains showrooms in Atlanta (International Gift & Home Furnishings Market), High Point (International Home Furnishings Center), and Dallas (Dallas Market Center), to connect with national and international buyers.
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Our corporate offices are located in Atlanta, Georgia where we process orders, oversee product design/ development, and distribute product.
Our pottery is presently produced in five areas of China including one of our most popular lines the “Hidden Village Collection” being the most remote. The products are then ship out of the ports of Yaintin and Shanghai.
Our founder Peter Nealing travels both to Vietnam and China at least twice a year to work with the factories to develop new and unique designs that will set us apart in the market. These qualities are the foundation upon which Emissary’s success is built.
In Vietnam we have six factories including our own metal work factory as well as a village that produces our water hyacinth line. These handcrafted pieces are then shipped from the Port of Ho Chi Minh City.
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Advertising and Promotions
1. Print Advertising 2. Email Marketing 3. Print Catalog 4. Emissary Online 5. Product Placement & Features 6. Product Cards 7. Postcards 9
Print Advertising This ad appeared in the January 2010 edition of Home Accents Today.
This ad appeared in the May 2010 edition of Home Accents Today. 10
Email Marketing Emissary’s email marketing program includes eblasts that are sent once a month to our trade partners and designers. Our eblasts include new product lines, trade show schedules, and showroom locations.
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Print Catalog
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Our 100 page catalog features Emissary’s full line of products.
Emissary Online
www.EmissaryUSA.com Our fully operational website allows existing customers as well as potential customers to view our entire product line. It is also a tool for our customers to follow up on their order status and past history. Our sales representatives use the website to access sales materials and current inventory information which is updated regularly.
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Product Placement and Features
Home Accents Today October 2010 Vol. 25 No.10
Better Homes and Garden November 2010
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Architectural Digest March 2010 Modern Rewrite on the Beach
House Beautiful September 2010 FALL IN LOVE WITH COLOR
Décor – Fall/Winter 2010 15
Product Cards and Post Cards
Color coded product cards of the entire line are produced for sales representatives
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Direct Mail Postcards
Product Prints
1. Nailhead Planter 2. Studded Garden Table/Stool 3. Large Fret Ceramic Planter 4. Crisscross Garden Stool 5. Fusion Ceramic Urn 6. Fluted Cigar Jar
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Nailhead Planter SKU #: 1217LM/3 This ceramic pot is adorned with a prominent rivet nailhead design, along a raised vertical seam adapted from architectural designs and reminiscent of the massive wooden doors that adorned the Chinese dynasties. Large Pot Size: 18�x17�H Origin: Vietnam Wholesale Price: $159
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Studded Garden Table/Stool SKU #: 0779WT This contemporary cylindrical ceramic garden table/stool with studded design was inspired by classical Chinese bronzeware and architectural details or that period. The simple smooth lines and glossy finish make it an ideal focal point for a Zen garden or an accent table to rest your drink on by the pool.) Size: 18�x21�H Origin: China Wholesale Price: $212
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Large Fret Ceramic Planter SKU #: 19553LT This grand sculptural planter with its Greek key fret pattern and prominent buttress like legs was inspired by the primitive arts and crafts antiquities found during the bronze age. The piece is glazed with our lake teal crackle glaze and high fired to produce a distinctive distressed finish giving it the look of a fine piece of art. Size: 21�x23�H Origin: China Wholesale Price: $430
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Crisscross Garden Stool SKU #: 4537WT This elegant garden stool is perfect example of basket weaving techniques reinterpreted in ceramics. The stool is artfully designed with large scaled woven cutouts, which gives the illusion of strength and volume to the piece. It is then glazed with a white glossy glaze for a contemporary and polished finish. Size: 14�x19�H Origin: China Wholesale Price: $82
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Fusion Ceramic Urn SKU #: 12825RT This large ceramic urn is made by hand with four scrolled handles at the top. The amazing glaze with its fusion of earth tones and textures makes it appear to be more of an art piece. The glazes are hand applied using orange, rust, and cappuccino bringing it to life, which will make it the focal point in any room or patio. Size: 22�x46�H Origin: Vietnam Wholesale Price: $399
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Fluted Cigar Jar SKU #: 0942RT Our signature ceramic cigar jar is reinvented with a double fluted detail and a hand applied glaze, which is warm yet contemporary. The colors of the glaze appear as brush strokes on an artist canvas, which makes it one of our most unique glazes in our product line. Large Urn Size: 22�x46�H Origin: China Wholesale Price: $399.00
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