Immersive reality

Immersive reality The futuristic frontier of AR/VR extends far beyond interactive entertainment.

In health care, immersive reality SCAD has established a distinguished Creative careers. enables virtual visits and training simulations. In architecture, it provides reputation at the vanguard of the augmented, virtual, and mixed reality Augmented/virtual reality a real-time visualization and prototyp- space. In recent years, SCAD students engineer ing tool. In fashion, it gives consumers have created virtual worlds such as the capacity to virtually try on clothes Search for the Gryphon (a VR underData visualization/ mapping engineer before purchase. water adventure attraction), Destination Imagination (a themed enterEnvironment artist

With a comprehensive suite of tainment VR experience that takes Game designer pioneering technology and collaborative professional resources like users on a simulated space fight), and Brobot Beatdown (an E3 student Mixed reality designer SCADpro, the university’s in-house award-winning VR multiplayer game Software engineer design studio, at their fngertips, SCAD students prepare to chart the where users pilot giant robots to defend a city). Other recent projects Technical artist

as-yet-unexplored territories of this include Dialect Efect, an immersive UI/UX designer expanding industry. Students push the boundaries of content creation Mandarin-learning simulation and the world’s frst VR musical short VR content producer and design with the help of leading flm Say It With Music!, a 360-degree VR scenario developer technology organizations such as Epic Games, Google, Microsoft, Oculus, collaboration among students from 14 degree programs. All of these Unity, Valve Corporation, and more. projects have set the foundation for the university’s ultimate immersive Worldwide spending on AR/VR products and services is forecast to increase by The future is now. 4D experience — SCADstory, which carries guests on an unexpected

78.5% this year, according to International Data Corporation. According to a survey by journey through SCAD history, across Perkins Coie, immersive technologies will be as four decades of beauty, design, and invention.

ubiquitous as mobile de- SCAD immersive reality students add vices within a decade—and to this tradition of technology frsts brands will use some form with original content supporting the of AR/VR to help boost their vision and breadth of their virtual bottom line.

designs. Using a variety of industrystandard tools — including augmented and virtual reality resources and VR headsets like HTC Vive, Oculus Rift, and Samsung Gear — students deliver professional-quality work that delights consumers and clients.