Service design

Ever wonder how mobile apps are tailored just for you?

Or how holiday packages seem to At SCAD, students collaborate with Creative careers. arrive in the nick of time? Or even how prescriptions are communicated from numerous partners, including Fossil, Google, Microsoft, and Walt Disney Customer experience physicians and nurses to pharmacists Imagineering through the university’s manager/director Design manager/director

and insurance companies instanta- in-house design studio, SCADpro. neously? In one recent partnership, service design students worked with FidelDesign strategist Service designers are the maestros ity Labs to design concepts to assist Experience manager/ director underpinning these smooth productions, and with an ever-changing global marketplace, service designers millennials and Gen Z with achieving fnancial goals, budgeting, reducing debt, and investing simultaneously. Experience strategist are necessary for seamless business In another collaboration, students Innovation manager/ director operations. They are conductors who bring together multiple industries to create moving performances. SCAD created a universal experience on a global scale for Uber’s Elevate aerial ridesharing network. Interaction designer ofers the frst and only B.F.A. and Retail designer M.F.A. degrees in service design in the U.S. At the preeminent university SCAD service design student projects have won Red Dot Design Awards and Service designer User experience researcher

for service design, SCAD students appeared in Touchpoint, the internalearn how to identify opportunities in tional trade magazine of the Service complex systems and make well-artic- Design Network. Alumni are powering ulated recommendations to improve creative problem-solving at Amazon, consumer experiences as well as the Apple, BBVA Compass, IBM, Lowe’s, bottom line. Microsoft, and elite global design consultancies like Boston Consulting Group, Booz Allen Hamilton, Fjord, Service design has been one of the Harmonic Inc., and others. greatest disruptive forces in our lives over the past 20 years. Everything has been transformed to put the customer’s experience frst.

Fast Company

Service design student Jonathan Potts, along with graphic design alumna Genevieve Hiller, took his talents to The Grey, an internationally recognized and award-winning restaurant, to streamline communication.

AUDIENCE SWOT BRAND CONTENT MARKET ANALYSIS VOICE CALENDAR

c #SCADtasti #SCADLife

GOALS

S Specifc. Advance and support the mission. M Measurable. Feature data and assessment results. A Attainable. Bolster confdence while encouraging stretch. R Relevant. Align with and adapt to current priorities. T Time-based. Focus on specifc periods of time.