Service design
Ever wonder how mobile apps are tailored just for you? Creative careers. Customer experience manager/director Design manager/director Design strategist Experience manager/ director Experience strategist Innovation manager/ director Interaction designer Retail designer Service designer User experience researcher
Or how holiday packages seem to arrive in the nick of time? Or even how prescriptions are communicated from physicians and nurses to pharmacists and insurance companies instantaneously? Service designers are the maestros underpinning these smooth productions, and with an ever-changing global marketplace, service designers are necessary for seamless business operations. They are conductors who bring together multiple industries to create moving performances. SCAD ofers the frst and only B.F.A. and M.F.A. degrees in service design in the U.S. At the preeminent university for service design, SCAD students learn how to identify opportunities in complex systems and make well-articulated recommendations to improve consumer experiences as well as the bottom line.
Service design has been one of the greatest disruptive forces in our lives over the past 20 years. Everything has been transformed to put the customer’s experience frst.
At SCAD, students collaborate with numerous partners, including Fossil, Google, Microsoft, and Walt Disney Imagineering through the university’s in-house design studio, SCADpro. In one recent partnership, service design students worked with Fidelity Labs to design concepts to assist millennials and Gen Z with achieving fnancial goals, budgeting, reducing debt, and investing simultaneously. In another collaboration, students created a universal experience on a global scale for Uber’s Elevate aerial ridesharing network. SCAD service design student projects have won Red Dot Design Awards and appeared in Touchpoint, the international trade magazine of the Service Design Network. Alumni are powering creative problem-solving at Amazon, Apple, BBVA Compass, IBM, Lowe’s, Microsoft, and elite global design consultancies like Boston Consulting Group, Booz Allen Hamilton, Fjord, Harmonic Inc., and others.
Fast Company
Service design student Jonathan Potts, along with graphic design alumna Genevieve Hiller, took his talents to The Grey, an internationally recognized and award-winning restaurant, to streamline communication.
scad.edu/Service-design
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