Luxury and fashion management

Dazzle consumers who seek quality, sustainability, and elegance.

SCAD ofers the world’s frst M.A. Guided by full-time professors from a Creative careers. and M.F.A. degrees in the specialized field of luxury and fashion variety of industry backgrounds, from Bergdorf Goodman and Saks Fifth Brand manager management. These dynamic Avenue to Alexander McQueen and graduate programs — ranked No. 1 DFS Group Limited, luxury and fashion Luxury brand account for long-term value by The Business management students examine global executive of Fashion — refect the vigor of an finance, explore decision-making Luxury experiences

expansive and evolving luxury market. strategies, devise multimedia marketdesigner ing plans, and analyze the life cycle Luxury marketing executive At SCAD, students explore new markets in this international industry through of products. They study and seek inspiration at SCAD FASH Museum Luxury strategy consultant fve avenues: luxury fashion, beauty of Fashion + Film in Atlanta and at PR and communications director and fragrance, luxury travel and hospitality, watches and jewelry, and luxury tech. They work with a variety SCAD Savannah’s Morris Hall, an educational center designed expressly for students of luxury lifestyle. Retail stores director of organizations to bring a specialized Social media marketing executive eye to everything from apparel and accessories to aviation and boating. Through SCADpro, the university’s Digital media and interactive environments are incorporated into au courant student assignments. Supply chain and global in-house design studio, luxury and Students in the M.A. program use sourcing executive fashion management students recently these learning experiences to create Sustainable product developed innovative and approach- their own compelling proposals and development director able retail store concepts for the next business solutions relevant to the generation of Hermès customers. They international luxury market. Through have also worked with luxury power- wide-ranging electives, internships, houses such as L’Oréal, Kendra Scott, and thesis research, M.F.A. candiand Ernst Benz. dates hone strategic expertise that prepares them for powerful roles in the highest echelons of the industry or in academia.

Luxurious returns.

According to Deloitte’s Global Powers of Luxury Goods 2019 report, the world’s top 100 luxury goods companies generated nearly $250 billion—resulting in 10.8% yearover-year sales growth.

Q&A

Special projects visual merchandiser, Gucci

Wassenaar, Netherlands

Elizabeth

Paladeau

Elizabeth’s eye for style led to a chic career at Lanvin, Vince, Marc Jacobs, and now, Gucci, where she marries product with physical space for popups, collection previews, showrooms, and store openings.

How did you choose your current career?

I love working with products and styling, and bringing those elements into a space. My role at Gucci is the best of both worlds. Visual merchandising is instant gratifcation because I can put something together and immediately see the results.

What made you choose SCAD for your studies?

The headmaster of my school in the Netherlands told me about SCAD and urged me to apply. I visited and fell in love with both SCAD and Savannah. It has a European feel with the squares and the architecture, and the facilities are so beautiful. Who doesn’t fall in love with that?

What are the biggest lessons you learned from SCAD?

Collaboration! My favorite project was creating a magazine where I worked with a graphic designer and photographer. I still have it on my cofee table. Now when I’m working on projects with my PR team, I fex those organizational and collaborative skills I learned. I also collaborate with alumni in New York City. If I ever need anything, I can always reach out to my SCAD network.

133 scad.edu/luxury-management