Luxury and fashion management Dazzle consumers who seek quality, sustainability, and elegance. Creative careers. Brand manager Luxury brand account executive Luxury experiences designer Luxury marketing executive Luxury strategy consultant PR and communications director Retail stores director Social media marketing executive Supply chain and global sourcing executive Sustainable product development director
SCAD ofers the world’s frst M.A. and M.F.A. degrees in the specialized field of luxury and fashion management. These dynamic graduate programs — ranked No. 1 for long-term value by The Business of Fashion — refect the vigor of an expansive and evolving luxury market. At SCAD, students explore new markets in this international industry through fve avenues: luxury fashion, beauty and fragrance, luxury travel and hospitality, watches and jewelry, and luxury tech. They work with a variety of organizations to bring a specialized eye to everything from apparel and accessories to aviation and boating. Through SCADpro, the university’s in-house design studio, luxury and fashion management students recently developed innovative and approachable retail store concepts for the next generation of Hermès customers. They have also worked with luxury powerhouses such as L’Oréal, Kendra Scott, and Ernst Benz.
Guided by full-time professors from a variety of industry backgrounds, from Bergdorf Goodman and Saks Fifth Avenue to Alexander McQueen and DFS Group Limited, luxury and fashion management students examine global finance, explore decision-making strategies, devise multimedia marketing plans, and analyze the life cycle of products. They study and seek inspiration at SCAD FASH Museum of Fashion + Film in Atlanta and at SCAD Savannah’s Morris Hall, an educational center designed expressly for students of luxury lifestyle. Digital media and interactive environments are incorporated into au courant student assignments. Students in the M.A. program use these learning experiences to create their own compelling proposals and business solutions relevant to the international luxury market. Through wide-ranging electives, internships, and thesis research, M.F.A. candidates hone strategic expertise that prepares them for powerful roles in the highest echelons of the industry or in academia.
Luxurious returns. According to Deloitte’s Global Powers of Luxury Goods 2019 report, the world’s top 100 luxury goods companies generated nearly $250 billion — resulting in 10.8% yearover-year sales growth.
scad.edu/Luxury-fashion
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