THE BRAND Falvey is a fashion label that is passionate about making classic menswear fun and quirky. By combining elements of formal business wear and street wear, Falvey is a fresh versatile style that speaks for itself.
Mission Statement Falvey introduces detail, quality and liveliness into the timeless male wardrobe.
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Falvey
Originality
Falvey is an Irish surname that
If something has been done
means lively and cheerful.
before we will make it our challenge to re-think, re-design, re-make and offer something new, fresh and better.
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The Name and Logo
Communication
The name and logo is at the
Falvey works closely with their
center of every design and product
customers to understand what
produced, Falvey is proud of the
they really want and what is not
quality of every conception and
readily available on the market.
stands beside all products.
The Falvey Man The Falvey customer is a sophisticated professional male, who is looking for something new and exciting to spice up his life. He is creative, innovative, motivated, and intelligent.
The Team Falvey is a partnership, where two of us have joined together to run the business. Our Team is dynamic with both partners coming from very different backgrounds and together having an all-round set of skills making us a versatile team.
Dan Johnstone
Emma Falvey
Is the second
Has just graduated
partner in the
with a Bachelor in
company who is
design majoring in
currently working
Fashion, completing
for Touchcast ltd,
with Honors.
Dan specialises in web design and motion graphics.
production The Falvey Team produces all garments from their studio in Wellington, so all garments have been crafted by hand on a small run, making each garment special and unique.
Our Route to you. Retail/ Stockists Route Falvey will use a retail based route through a network of New Zealand stockists. E-commerce/ Online Store Route The second route Falvey is taking to reach you is through an e-commerce direct-to-you online store.
A place for all to see Falvey has online and social presences that are both vitally important to the brand. It is a stage to which we place our brand image in front of a global audience.
Location Studio
Stockists
The studio is located in Wellington,
The stockist will initially be based in
New Zealand.
Wellington Central in locations such as, the top of Willis St and The Old Bank Arcade. Falvey will then expand to Christchurch and Auckland Central.
The Falvey clothing is quirky, detailed, fun, creative, ambitious, and crafted to high standards. Our collections are designed to bring to men something additional, offering the important distinction that makes Falvey men unique.
We Want To know what you want. Falvey always wants to please you! Tell us what is not on the market and we will do our best to fill your gap. Extra long t-shirts for instants...