MEDIA
KIT
G H A N A’ S P R E M I E R M E N ’ S L I F E S T Y L E & B U S I N E S S M A G A Z I N E
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DOING BUSINESS WITHOUT ADVERTISING IS LIKE WINKING AT A GIRL IN THE DARK. YOU KNOW WHAT YOU ARE DOING BUT NOBODY ELSE DOES. « Steuart Henderson Britt »
WHO WE ARE Exclusive Men’s Magazine (E.M.M) is Ghana’s most sought after and leading Men’s Lifestyle and Business magazine. It is a quarterly publication with an in-depth coverage and analysis of pertinent lifestyle and business issues.
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MISSION E.M.M’s mission is to celebrate individuals and organizations who; • Have distinguished themselves in their fields of work, • Are positive role models to the youth, • Are making a positive impact in our society, • Are selling the brand ‘Ghana’ to the outside world.
VISION STATEMENT Our vision is to be the most versatile and preferred Men’s Magazine in Ghana, Africa and beyond by offering the most professional services obtainable worldwide.
CONTENT The publication has a glossy appearance and a superb print quality like any other world class magazine. EMM covers key areas such as; Personality Profiles Relationship and Dating
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Lifestyle and Fashion Showbiz Business and Finance Properties and Insurance Automobile Health, Nutrition and Fitness Sports Women Fatherhood Special Features Technology, Games and Gadgets, and many others concerned with issues and subjects that are perturbed with the development of Men (socially, mentally, economically & health wise). In every edition, the magazine gives a clear and in depth picture of both the local lifestyle & business as well as international economic trends. Experts are syndicated and allotted columns to do serious analysis of pertinent lifestyle issues.
SPECIAL PROJECTS / SUPPLEMENTS Special Feature Projects shall be introduced. This project, which shall be a special focus on a particular sector of economic activity. It is designed to earn revenue through advert placements and advertorials by companies in a particular sector being focused on. Subsequent the projects shall run every quarter.
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EDITIONS ISSUE #007 2016
SIR SAM JONAH
SPEAKS AT HERMANN GMEINER GRADUATION
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BISA K.DEI A MUSIC LEGEND IN THE MAKING
W W W WW . EW M N NA A. . CC O . EMM G MH G A H A O M M
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GH¢ 20 | $5
BARIMA OSEI-MENSAH From Banker to Baker (The Success Story Of Adinkra Pastries)
TARGET MARKET The youth who forms 60% – 70% of Ghana’s adult population with the age group of 30years to 65years years forms the largest subset within our target market. A typical gentle man in this subgroup is educated (mostly with a tertiary education) and married. EMM knowing very well the desires and needs of its target group structured its contents to educate and boost their moral of aspiring to the semi adult world, not forgetting their inherent interest in the fashion, sports, fitness, nutrition and entertainment. Even though EMM is a man’s magazine, it is equally for women since women are more impulsive in buying and are always curious to know more about their men and how to impress them. This makes one know that no matter the business or company you are running, advertising in the Exclusive Men’s Magazine will help you reach your targeted markets just the way you like it.
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OUR MARKET REACH • • • • • • • • • • • •
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Top Business executives Banks and financial institutions Senior government officials Private multinational companies National/Professional associations Academia NGO’s Local/International Investors Airlines Top Hotels and Restaurants Top Pharmacies Media Institutions etc
CIRCULATION/ DISTRUBUTION Serving our readers with the best and quality information is our keen priority; therefore getting the materials to them is done in many ways. E.M.M reaches about 30,000 readers through the combination of vendor sale channels and public outlets. The print run of E.M.M is 5000 copies per issue and 10,000 copies per special issues and is distributed in all ten regions of Ghana, with 40% of the total prints directly delivered to individuals within our subscriber database. In addition, 50% of copies are placed strategically at places where our target readers are likely to be reached. These include: Major Shops and supermarkets, top hotels and restaurants, Advertising agencies, Bookshops, Receptions of most corporate offices, top barbering shops and salons, Embassies just to mention a few.
WHY ADVERTISE IN EXCLUSIVE MEN’S MAGAZINE •
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A key advantage of advertising in E.M.M over newspapers is the potential for high-impact messages. Full-page magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Platform to advertise and sell directly to over 30,000+ potential customers.
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• • • • • •
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Magazine advertising has a LONGER SHELF LIFE with repeated exposure than other media. Opportunity to reach direct target market because our editorial content specializes in topics of interest to your audience. Opportunity to launch New Products/Services and Showcase your full Product range High reader involvement means that more attention will be paid to your advertisement Company Products and Services to be seen by millions across the world via our website (www.emmghana.com). Opportunity to reach over 50,000 readers through our social media handles on Facebook, Twitter, Instagram and Linkedin @Exclusive Men’s Magazine.
SUBSCRIPTIONS • • • • •
Enjoy 25% OFF Cover Price of every issue if you subscribe to E.M.M Your subscription qualifies you to receive FREE souvenirs when necessary Once the subscription is approved, we will add you to our mailing list to receive product information and promos from our clients. You will be the FIRST to read and preview upcoming editions. If you will like to subscribe, kindly send us an email via our address below.
EVENTS AND SPECIAL PROJECTS Exclusive Men’s Magazine being the leading Men’s Lifestyle and Business magazine in Ghana with its partners and sponsors organizes the following events and projects yearly. 1. The much coveted Exclusive Men of the Year Awards,(EMY) -This award is held on or around every Fathers Day weekend during the year 2. GENTLEMEN’S EXPO 3. EXCLUSIVE MEN MAGAZINE (EMM ) TV 4. Business and Corporate Breakfast Serminars, just to mention a few.
OUR TEAM Backed by a team of seasoned reporters and analysts since its inception in 2010, the E.M.M team is led by:
Mr. CLEMENT OWUSU KWAKYE Publisher/Editor-InChief
Mr. DANIEL KOJO SOBOH
Managing Partner/ Director
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He is the originator and CO-organizer of the EXCLUSIVE MEN OF THE YEAR AWARDS and the CEO/FOUNDER of CLEMOK GROUP which comprises: Clemok Solutions, Clemok Removals and Logistics, Clemok Transport and Rental services, Finchley Road Investments, Models Inc. (MI) and EMM TV. He is also a Senior Key Account Sales Executive at CFAO MOTORS with 8 years of experience in Auto trade. Mr. Owusu-Kwakye Graduated from KNUST with Bsc (Hons) in Biochemistry amongst a host of other related qualifications and certifications. Daniel Kojo Soboh is Executive director of Carbon AV Projects and Events, Partners and Event Managers of the EXCLUSIVE MEN OF THE YEAR (EMY) AFRICA AWARDS. He is also a managing partner of the Exclusive Men’s magazine. He holds an MBA in project management from Graduate institute of management and public Administration (Gimpa.) He is also a musician (once a member
of the hit boy band – Rana). Kojo has moved on since the groups break up to do exploits on the events landscape in Ghana. His innovativeness gave birth to one of the most successful recognition award in recent times, THE LEGENDS AND LEGACY BALL (LAL BALL) which celebrates living music legends in Ghana. Until quite recently, Kojo worked with Imajin advertising Ltd as head of events and promotions and have spearheaded the organization of successful events such Ghana stands in worship, Stand Up GH, and many more events.
Mr. FRANK ADJEI OTU
Creative Director/Art Director
He is in charge of all the creative works of EXCLUSIVE MEN MAGAZINE (EMM) as well as EXCLUSIVE MEN OF THE YEAR AWARDS, AFRICA-GHANA (EMY AWARDS). He holds an honours degree in Advertising and packing from Kwame Nkrumah University of Science and Technology (KNUST). He has acquired knowledge in design and creative thinking from various workshops and schools as well. Notable among them is a digital design workshop organized by Ghana Netherlands Business and Culture Council (GNBCC) with Mattijs Bliek. His vast knowledge and eight (8) years experience in advertising and design in general has equipped him to take on design and creative challenges
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and executing them successfully. Currently he is working at Now Available Africa (NAA) as a senior Art Director. Amongst the clients he’s worked for are European Union, Nespresso, Nestle, PZ Cussons, Access Bank, Alpha Capital, Kasapreko, Fidelity Bank, CAL Bank, Prudential Bank, DHL among several others.
Mr. JAMES TASSY Production/ Distribution
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Mr James Tassi has a rock-solid reputation with experience in the area of marketing communications and brands management. He has worked with a number of leading communications and advertising firms. A product of Tarkoradi polytechnic and Dominion University College respectively he’s obsessed with relevant information within the branding and business environment and has developed a cutting-edge strategy for every successful campaign.
(Event Pictures) 3
Ghc 9,000 Ghc 7,000 Ghc 6,500 Ghc 6,500 Ghc 12,000 Ghc 5,000 Ghc 2,500 Ghc 2,750
Ghc 5,000 Ghc 6,000
OUR CONTACT EMM is located on the lamb street road behind Niagara Hotel (opposite Shield Hotel), Asylum down. Accra. Tel: 0246362409 Email:info@emmgh.com owusukwakye@gmail.comm Website: www.emmgh.com Social media: @ Exclusive Men’s Magazine