BARNEYS NEW YORK
FASM 245 - Retail Buying Professor Luca Lo Sicco Emma Haberl Paola Precilla Tori Breslin
Headquartered in New York City at their flagship location: 575 Fifth Ave. An American chain of luxury department stores, carrying the worlds top designers women and mens ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for home.
As of October 31st, 2019, Barneys is owned by Authentic Brands Group, who bought the company after it filed for bankruptcy in August 2019.
HISTORY 1973
1930 Barney’s becomes the first Manhattan retailer to use the radio and TV advertisements
Fred Pressman is in the middle of transforming the brand from a discount brand to a prestige department store.
1976
1923 Barney’s is founded by Barney Pressman at Seventh Ave and West 17th St. Raised money for the lease by pawning his wife’s engagement ring. Made his brand different by offering free parking.
1970 Barney’s expands their location to fill the entirety of the Seventh Ave block
Barney’s becomes the first retailer to stock Giorgio Armani, within Bill Blass, Pierre Cardin, Christian Dior, and Givenchy. Women’s clothing is introduced. They add housewares, cosmetics, and a gift department.
1981 Barney’s drops the apostrophe in their name.
1988
Barneys opens a mens store in the World Financial Center
1993 1986 Barneys opens it’s first women’s store. Additionally, antiques, accessories, gifts, a housewares department, a beauty salon and a restaurant.
The store moves to it’s current flagship location- a 22 story building with 14 floors of offices above the store. The first department store outside of Manhattan opens in Chicago
HISTORY 2010 2007
1996
JAG sells Barneys to Istithmar PJSC for $937.4 million.
The company files for Chapter 11 Bankruptcy in January.
1994 A Barneys opens in Beverly Hills.
Finally found a replacement for Haward Socol in Mark Lee after 2 years.
Barney’s starts using transgender models in their advertising.
Barneys has also a $500 million in debt that was then too, acquired.
2004 The Pressman family sells their last 2% of ownership to Jones Apparel Group (JAG)
2014
2012 2008 The CEO Haward Socol stepped down.
Perry Capital buys a majority ownership in the company and reduces the debt to $50 million from the previous $590 million.
2017 Daniella Vitale is named CEO.
BANKRUPTY OF 2019 The company filed for Chapter 11 bankruptcy on August 6th, 2019 and the brand began to close 15 of it’s 22 stores. They began focusing on their top five stores, as well as two of their outlet locations in addition to their online retailing.
RIGHT NOW
Barneys went up for auction and on October 31st, 2019 Authentic Brands group bought the company. Now Barney’s brands and other intellectual property belongs to Authentic Brands Group. They plan to license the Barney’s brand to Hundon’s Bay Co, who owns Saks Fifth Ave. The flagship location will remain open for at least another year as well as Fred’s, the well known eatery located in the store, while solutions are explored.
CORE MISSION Making our stores an activation point and not just a sales point. We want to activate people’s belief in the products we provide and trust in the people behind it. Our key mission is to entertain our customers, communicate our values efficiently with a one-on-one conversation and provide an experience. We want our stores to provide what our website and Instagram can’t, which is the human side of our brand.
BRAND POSITIONING Barneys is like a large specialty boutique, and less like a luxury department store, even though it is considered one. They focus themselves on their exclusive products and locations, their quality experience, and how efficient the store is. They are fashion forward, while also having extensive services. Customers shop at Barney’s because they are exceptional at customer engagement and pride themselves on special quality experiences. They focus on collaborations with designers, displays, and editorials.
PERCEPTUAL MAP/ MARKET SHARE Fashion forward
Neiman Marcus Saks
Bloomingdale’s Nordstrom
Marshalls T.J.Maxx
Macy’s Dillard’s JCPenney
Extensive service
Limited service
Sears
Walmart Kohls KMart
Traditional
SIZE OF THE BUSINESS $800 million a year in Annual Gross Revenue Barney’s keeps their 7 locations exclusively to Urban & sophisticated markets while letting their growing online business take care of cleaning up inventory that doesn’t sell within their brick and mortar locations. They have about 1,555 employees. The flagship store generates $20 million worth of annual profitability for the brand, even after increased rent.
NUMBER OF STORES/ ONLINE PRESENCE Barney’s has 7 stores in the USA. They also have a successful online store. They drive sales to their online store through their blog “The Window” which is an editorial blog that highlights revenant designers and products. Customers online spend an average of $700 per transaction. They currently have 1.9 million followers on Instagram, 460.1K followers on Twitter, 1.3 million likes on Facebook, and they use the hashtag #barneyslooks to drive engagement. The engagement for online shopping is 1.98M visits each month. The average time spent on the site is 00:03:54, with an average of 4.98 pages per visit and a rebound rate of 50.24%. Most of the sales from the online store are from US customers (78.37%), with the next highest from Canada (3.09%) and The Republic of Korea (2.27%).
COMPANY’S PRICING STRATEGY
Barney’s uses Premium Pricing for a lot of its products because Barney’s is a brand that carries exclusive products.
22% of what the company carries is exclusive to Barney’s and is not sold at
other department stores which gives them the advantage to sell the items at whatever prices they want, because they are one of the few companies that sell the product.
Therefore, if you want to get a hand on certain designers, Barney’s may be your only choice.
TARGET CUSTOMER
PROFILE
Barney’s target audience consists of affluent men and women with high buying powers who find value in the brands and services that they offer.
Aimed primarly at fashion forward 25-39 year olds. 49.7% of Barneys shoppers are men and the majority of Barneys customers are 37 years old.
This market consists of Chinese customers, celebrities, professional athletes, musicians, and other demographics that have extreme buying power.
Average income is $90,150. Most of them have a bachelor’s degree and have a graduate/professional degree.
LIFESTYLE • Travel abroad for work and pleasure • Enjoy doing activities outdoor • Younger customers spends weekend nights at bars/nightclubs • Affluent • Live in fashionable neighborhoods • Highly educated • Tech savvy
COMPETITORS
A luxury merchandise department store that has held up to its prestige standard since 1898 when it was founded by Herman Bergdorf. As it was passed down each century through the Bergdorf family, it continued to expand with the same values that it was based on. Bergdorf is now more successful than ever under the ownership of Neiman Marcus Group with two brick-and-mortar stores on 5th ave and an e-commerce business as well
MISSION STATEMENT
TARGET MARKET
“Bergdorf Goodman strives to be the best luxury and fashion retailer, challenging themselves to continue to innovate, adapt, and engage their customers to shop with them anytime, anywhere, and any place.”
• Income: top 2% of the USA/wealthy customers • Interest: high-fashion, art, music, poetry, traveling • Educated • Personality traits: confident, sophisticated, dedicated, creative, successful • Married with kids • Age: 30-70 • Home owners
STRENGTHS • • • • •
2 stores located across the street from each other on 5th ave. Over 100 years of retail history- large brand recognition Exclusivity in brand choice Relationship with stakeholders Only standalone men’s luxury store in America
WEAKNESSES • • •
Only one store location Utilizes traditional retail methods 5F Contemporary re-designed for millennials is failing
OPPORTUNITIES
THREATS
• • • • •
• •
Open stores in more locations globally and nationally Gear advertising/marketing more towards millenials Develop an app to widen e-commerce reach Pop-up shop in other locations Create an experience within the store by adding interactivity
All retail stores surrounding the single location are competitors Buyer’s behavior and expectations are changing
A luxury department store with locations spanning across the United States and onward. Founded in 1867 by Andrew Saks as Saks & Co., their flagship store is now located on 5th Ave in Manhattan, NY. In 1990, “Saks Off 5th” was launched, an outlet version of Sakes 5th Avenue and expanded quickly with 107 stores worldwide by 2016. Today, the most renown American and European artists are sold to customers worldwide on the basis of luxury and prestige.
TARGET MARKET
MISSION STATEMENT “Saks.com delivers an enhanced, personalized shopping experience, and is committed to providing the same legendary service and style found in all Saks Fifth Avenue stores.”
• • • • • • •
Income: $200,000 + Age: 30-49 years old Married w/ kids Home owners Personality traits: classic, chic, sophisticated, Education: well educated Interests: art, music, traveling, fashion
STRENGTHS
WEAKNESSES
• • • • • • • •
• • • •
41 stores in the United States, 6 internationally #sakstyle creates a community through social media Strong multi-channel presence More developed private label Successful app Well known and established since 1867 Innovative technology practices Responded quickly to e-commerce
Online customer service is lacking outside of #sakstyle Online pricing not consistent w/ in store pricing Website don’t portray products in a wearable manner Lagging website
OPPORTUNITIES
THREATS
• • •
• • • •
Product development in private label Global presence can be extended to international areas Collaborations with influencers, artists to attract millenials
Economic state can affect inventory Competitors beating Saks to producing new launchs Shipping cost are much higher than competitors Global factors can pause flow of supply chain
Founded in 1907 in Dallas, Texas, Neiman Marcus was operated under Stanley Marcus and his family up until 2002 when he passed away as the president and chairman of the company. Carter Hawley Stores acquired Neiman Marcus in 1969, but split off to create Neiman-Marcus Group, Inc. in 1987. Neiman Marcus is a specialty retail store that segments toward the upper-class society through direct marketing via stores, catalog, and e-commerce and app that launched in 2014.
MISSION STATEMENT
TARGET MARKET
“Neiman Marcus Stores is the premier luxury retailer recognized for merchandise leadership and superior customer service. We offer the finest fashion and quality products in an exceptional environment.”
• Income: top 2% of the income bracket in the US and wealthy consumer worldwide. • Education: advanced degree • Personality traits: well-traveled, sophisticated • Age: 40-70, 79% females • Married w/ kids • Interests: art, traveling, fashion, music, • Home owners
STRENGTHS
WEAKNESSES
• • • • • • • • •
• • • • •
42 stores in the United States Targeted younger generations through technological advances 30 last call clearance stores More hip brands Well known and established brand Customer loyalty program that build a loyal customer base Strong relationship with vendors First major luxury retailers to directly invest in resale App, in 2014, featuring Facetiming stylist and InCircle.
Low inventory turnover ratio due to mismanagement Large amount of debt after tax loss in 2011 ($42.7 billion) In recovery from past years of high decline in sales Sales steadily declining with a loss of $1.1 billion Older client base
OPPORTUNITIES
THREATS
• • •
• • •
Investments in technology for retailing experience for customers Increase in product productivity by 10-20% Expansion of brand in global markets such as china
Highly competitive department store competition Increase in state and federal labor costs Department stores are loosing traction
COMPETITIVE ADVANTAGE While Barneys has a lot of competitors they have elements that set them apart such as:
• Fred’s Restaurants in stores that offers more of a lifestyle appeal • “The Drop,” launched in Fall 2017, which consists of designer collaborations, store exclusives, interactive designer panels, as well as other unique in-store experiences. Barneys has been able to attract crowds to “The Drop,” generate revenue, add customer value, and create press opportunities all of which differentiates them from their competitors. • Pre-order of new season goods in advance, which cuts down on buyers budgets and combats off leftover inventory.
AREA OF BUSINESS Women luxury is still one of the best selling categories in fashion, therefore the best option to invest in.
MACRO TRENDS SELF-DISRUPTION New technologies, social media and the group of younger consumers are growing larger, Barneys need to embrace new sides of their identity. Millennials and generation X are becoming more tech-savvy, therefore Barneys need to keep pace with changing times to appeal to younger consumers tastes.
INNOVATE OR DIE Now a days, innovatiation is key to maintain on trend. Brands have been using social media to create the perception of themselves being innovative, instead of actually being. The gap between companies that truly use innovation to their benefit and laggards using innovation as a gimmick, will grow larger.
GROWING CONSUMER AWARENESS
66% of consumers are willing to pay more for sustainable
goods. Factors such as fair labor, sustainable resourcing and environmental issues are more and more important to them. Furthermore, the way companies handle social issues – racism, LGBTQ+ support, feminism and gun violence – are also factors that linfluence consumer thinking and the decision to buy from a certain brand.
MICRO TRENDS
CRAYOLA BRIGHTS Bright hues like ocean blue, hot pink, sunny yellow and tomato red are dominating the heel category and the unconventional colors are the perfect way to make all your outfits pop.
UNCONVENTIONAL CRYSTALS The dangling and fringe crystal heels that are starting to bubble up and the bright details on clothing, are definitely making a cameo.
ATYPICAL-SHAPED BAGS Bags are taking quite bizarre forms these days. From geometric - tubular cylinders, circles and triangles - to any possible organic silhouette in-between.
NEW BUSINESS ADDITIONS
A Copenhagen-based brand from Birger Christensen in partnership with Danish stylists and influencers, Jeanette Madsen and Thora Valdimars. ROTATE specializes in dresses and is a response to the pair’s musing on the gaps in their own wardrobes, the pieces they dream of having in their lives.
Outstanding and Sustainable. 0711 Tbilisi is a label reinventing the classic handbag by combining natural materials, traditional hand weaving and contemporary design. Each hand-woven bag is created manually by artisans, who are all elderly women for whom knitting is native, a craftsmanship passed down from ancestors – and, since 2015, they have adopted an innovative knitting technique using organic glass and plywood frames.
Something new and fresh, with its roots in timeless quality.
Growing up between Jordan, Romania and Italy, Amina developed an eye for that perfect blend of effortless glamour, impeccable craftsmanship and fashionforward style.
SIX-MONTH PLANNING
SIX-MONTH BUYING PLAN
FALL 21 Last Year Plan Revised SALES $ Actual % Change % of LY Sales % of PL Sales Last Year Plan RETAIL STOCK (BOM) $ Revised Actual PL STOCK-SALES RATIO Last Year Plan RETAIL STOCK (EOM) Revised Actual Last Year Plan REDUCTIONS $ Planned Reductions % Revised Actual Last Year Plan PURCHASES AT RETAIL Revised Actual Last Year Plan PURCHASES AT COST Revised Actual IMU = 58%
SIX-MONTH BUYING PLAN
SIX-MONTH BUYING PLAN
FALL 22 $120,000.00 $237,915.82
$180,000.00 $343,656.19
FALL 23 DEC JAN SEASON TOTAL $255,000.00 $330,000.00 $390,000.00 $225,000.00 $1,500,000.00 $396,526.37 $608,007.10 $713,747.46 $343,656.19 $2,643,509.12
8% 9% $372,000.00 $737,539.04
12% 13% $504,000.00 $962,237.32
17% 15% $510,000.00 $793,052.74
22% 23% $594,000.00 $1,094,412.78
26% 27% $702,000.00 $1,284,745.43
15% 13% $405,000.00 $618,581.13
100% 100% $3,087,000.00 $5,490,568.44
3.1 $504,000.00 $962,237.32
2.8 $510,000.00 $793,052.74
2 $594,000.00 $1,094,412.78
1.8 $702,000.00 $1,284,745.43
1.8 $405,000.00 $618,581.13
1.8 $508,000.00 $793,052.74
$3,223,000.00 $5,546,082.13
$17,250.00 $30,400.35 11.50%
$10,500.00 $18,504.56 7%
$22,500.00 $39,652.64 15%
$27,750.00 $48,904.92 18.50%
$33,150.00 $58,421.55 22.10%
$38,850.00 $68,466.89 25.90%
$150,000.00 $264,350.91 100.00%
$269,250.00 $493,014.45
$196,500.00 $192,976.17
$361,500.00 $737,539.04
$465,750.00 $847,244.67
$126,150.00 $106,004.72
$366,850.00 $586,594.67
$1,786,000.00 $2,963,373.72
$113,085.00 $207,066.07
$82,530.00 $81,049.99
$151,830.00 $309,766.40
$195,615.00 $355,842.76
$52,983.00 $44,521.98
$154,077.00 $246,369.76
$750,120.00 $1,244,616.96
Dept. Name: Women's Luxury
Dept. No: 4
Plan (TY) SIX-MONTH BUYING PLAN
FALL 21 Last Year Plan Revised Actual SALES $ % Change % of LY Sales % of PL Sales Last Year Plan RETAIL STOCK (BOM) $ Revised Actual PL STOCK-SALES RATIO Last Year Plan RETAIL STOCK (EOM) Revised Actual Last Year Plan Planned Reductions % REDUCTIONS $ Revised Actual Last Year Plan PURCHASES AT RETAIL Revised Actual Last Year Plan PURCHASES AT COST Revised Actual IMU = 58%
Workroom cost Employee discount % Season Stock Turnover Shortage % Average Stock Markdown % AUG SEP $6,750.00 $9,516.63
Actual (LY) 1.10% 2.10% 6.80%
$8,100.00 $16,654.11
OCT
$11,475.00 $17,843.69
NOV
$14,175.00 $26,170.74
DEC
$17,550.00 $33,308.21
JAN
SEASON TOTAL $9,450.00 $67,500.00 $15,464.53 $118,957.91
10% 8% $27,000.00 $38,066.53
12% 14% $25,110.00 $51,627.73
17% 15% $34,425.00 $53,531.06
21% 22% $28,350.00 $52,341.48
26% 28% $31,590.00 $59,954.79
14% 13% $14,175.00 $23,196.79
100% 100% $160,650.00 $278,718.38
4 $25,110.00 $51,627.73
3.1 $34,425.00 $53,531.06
3 $28,350.00 $52,341.48
2 $31,590.00 $59,954.79
1.8 $14,175.00 $23,196.79
1.5 $10,350.00 $53,531.06
$144,000.00 $294,182.91
$776.25 $1,368.02 11.50%
$472.50 $832.71 7%
$1,012.50 $1,784.37 15%
$1,248.75 $2,200.72 18.50%
$1,491.75 $2,628.97 22.10%
$1,748.25 $3,081.01 25.90%
$6,750.00 $11,895.79 100.00%
$5,636.25 $24,445.85
$17,887.50 $19,390.14
$6,412.50 $18,438.48
$18,663.75 $35,984.77
$1,626.75 -$820.81
$7,373.25 $48,879.81
$57,600.00 $146,318.23
$2,367.23 $10,267.26
$7,512.75 $8,143.86
$2,693.25 $7,744.16
$7,838.78 $15,113.60
$683.24 -$344.74
$3,096.77 $20,529.52
$24,192.00 $61,453.66
MARKETING STRATEGY
OBJECTIVES
• Create a positive brand image through launching niche brands in a time period of six-months. • Increase millenial targeting through event experiences in a time period of six-months. • Create brand awareness within the new brand additions in a time period of six-months. • Increase store sales in store with new business additions in a time period of six-months.
BUDGET
ASSORTMENT PLAN Style #
Brand
Item Name
Item Color
1001
Amina Muaddi
Sequined Ankle Boot
1002
Amina Muaddi
1003
Product Image
Sizes Offered
Category
Quantity
August 9%
September 13%
October 15%
November 23%
December 27%
January 13%
Total 100%
Cost / Unit
Cost Total
Retail/Unit
Retail Total
Margin $/ Unit
Margin %
Pink
4, 4.5, 5, 5.5, 6, 6.5, 7, 7.5, 8, 8.5, 9, 9.5, 10, 10.5, 11
Women's Shoes
800
72
104
120
184
216
104
800
$380.49
$304,392.48
$905.93
$724,744.00
$525.44
58%
Gilda Mules
Yellow
4, 4.5, 5, 5.5, 6, 6.5, 7, 7.5, 8, 8.5, 9, 9.5, 10, 10.5, 11
Women's Shoes
200
18
26
30
46
54
26
200
$438.00
$87,600.24
$1,042.86
$208,572.00
$604.86
58%
Amina Muaddi
Nakia Feather-Trimmed Satin Ankle Boot
Black
4, 4.5, 5, 5.5, 6, 6.5, 7, 7.5, 8, 8.5, 9, 9.5, 10, 10.5, 11
Women's Shoes
600
54
78
90
138
162
78
600
$412.64
$247,584.96
$982.48
$589,488.00
$569.84
58%
1004
Amina Muaddi
Begum Embellished Pumps
Light Pink
4, 4.5, 5, 5.5, 6, 6.5, 7, 7.5, 8, 8.5, 9, 9.5, 10, 10.5, 11
Women's Shoes
400
36
52
60
92
108
52
400
$345.79
$138,316.08
$823.31
$329,324.00
$477.52
58%
1005
Amina Muaddi
Gilda Leather Sandals
Blue
4, 4.5, 5, 5.5, 6, 6.5, 7, 7.5, 8, 8.5, 9, 9.5, 10, 10.5, 11
Women's Shoes
550
49.5
71.5
82.5
126.5
148.5
71.5
550
$375.76
$206,666.46
$894.66
$492,063.00
$518.90
58%
1006
Amina Muaddi
Lupita PVC Sandal
Pink
4, 4.5, 5, 5.5, 6, 6.5, 7, 7.5, 8, 8.5, 9, 9.5, 10, 10.5, 11
Women's Shoes
300
27
39
45
69
81
39
300
$223.55
$67,064.76
$532.26
$159,678.00
$308.71
58%
13001
Rotate
Number 23 Dress
Pink
34, 36,38,40,42
Women's Dresses
500
45
65
75
115
135
65
500
$178.95
$89,476.72
$426.08
$213,039.80
$247.13
58%
13002
Rotate
Number 24 Dress
Metallic Purple
34, 36,38,40,42
Women's Dresses
350
31.5
45.5
52.5
80.5
94.5
45.5
350
$123.42
$43,195.66
$293.85
$102,846.80
$170.43
58%
13003
Rotate
Number 1 Dress
Rasberry Rose
34, 36,38,40,42
Women's Dresses
400
36
52
60
92
108
52
400
$154.27
$61,708.08
$367.31
$146,924.00
$213.04
58%
13004
Rotate
Number 13 Dress
Black
34, 36,38,40,42
Women's Dresses
700
63
91
105
161
189
91
700
$92.56
$64,793.48
$220.39
$154,270.20
$127.82
58%
13005
Rotate
Number 5 Dress
Blue Bell
34, 36,38,40,42
Women's Dresses
600
54
78
90
138
162
78
600
$77.75
$46,651.31
$185.12
$111,074.54
$107.37
58%
3001
0711 TBILISI
Sparkly Black Copacabana Purse
Brown/Black
O/S
Women's Accessories
500
45
65
75
115
135
65
500
$283.50
$141,750.00
$675.00
$337,500.00
$391.50
58%
3002
0711 TBILISI
Checked St. Barts Purse
Pink/Brown
O/S
Women's Accessories
450
40.5
58.5
67.5
103.5
121.5
58.5
450
$210.00
$94,500.00
$500.00
$225,000.00
$290.00
58%
3003
0711 TBILISI
Tiny Nino Tote Bag
Wine
O/S
Women's Accessories
300
27
39
45
69
81
39
300
$79.80
$23,940.00
$190.00
$57,000.00
$110.20
58%
3004
0711 TBILISI
Medium Wine Bea Purse
Wine
O/S
Women's Accessories
700
63
91
105
161
189
91
700
$315.00
$220,500.00
$750.00
$525,000.00
$435.00
58%
3005
0711 TBILISI
Coffee Lou Purse
Coffee
O/S
Women's Accessories
250
22.5
32.5
37.5
57.5
67.5
32.5
250
$304.50
$76,125.00
$725.00
$181,250.00
$420.50
58%
7,600
684
988
1,140
1,748
2,052
6916 $37,831.64 $10,887.46 $30,771.27 $17,190.71 $25,685.69 $8,335.19
5,928 $54,645.70 $15,726.33 $44,447.40 $24,831.03 $37,101.55 $12,039.72
4,788 $63,052.73 $18,145.76 $51,285.46 $28,651.19 $42,809.48 $13,891.99
3,040 $96,680.85 $27,823.50 $78,637.70 $43,931.82 $65,641.20 $21,301.05
988 $113,494.91 $32,662.38 $92,313.82 $51,572.14 $77,057.07 $25,005.57
988
7,600
AMINA MUADDI’S PURCHASE ORDER Barneys
PURCHASE ORDER
660 Madison Ave United States New York, NY 10065 Phone: +1 212-826-8900 Website: https://www.barneys.com/store/madison-avenue/R-store-3
DATE PO #
Vendor
SHIP TO Barneys Barneys-Women Luxury 660 Madison Ave United States New York, NY 10065 Phone: +1 212-826-8900
Amina Muaddi Amina Muaddi-Women's Shoes Website: https://www.aminamuaddi.com Email: info@aminamuaddi.com
REQUISITIONER Luca Lo Sicco
FOB Destination
ITEM #
DESCRIPTION Sequined Ankle Boot Gilda Mules Nakia feather-trimmed satin ankle boot Begum Embellished Pumps Gilda Leather Sandals Lupita PVC Sandal
COMMENTS OR SPECIAL INSTRUCTIONS
1001 1002 1003 1004 1005 1006
SHIP VIA DHL
1261
Shipping terms 25%-45% upfront with the remainder of the payment due after shipment Net 30 and Cash On Delivery QTY UNIT PRICE TOTAL 800 $ 304,392.48 $ 243,513,984.00 200 $ 87,600.24 $ 17,520,048.00 600 $ 247,584.96 $ 148,550,976.00 400 $ 138,316.08 $ 55,326,432.00 550 $ 206,666.46 $ 113,666,553.00 300 $ 67,064.76 $ 20,119,428.00 SUBTOTAL $578,577,993.00 TAX $34,714,679.58 SHIPPING OTHER TOTAL $613,292,672.58
ROTATE’S PURCHASE ORDER Barneys
PURCHASE ORDER
660 Madison Ave United States New York, NY 10065 Phone: +1 212-826-8900 Website: https://www.barneys.com/store/madison-avenue/R-store-3
DATE PO #
Vendor
SHIP TO Barneys Barneys-Women Luxury 660 Madison Ave United States New York, NY 10065 Phone: +1 212-826-8900
Rotate Rotate-Womenswear Website: https://rotatebirgerchristensen.com Email: nikolaj@viadanese.com Phone: +45 3343 3053
REQUISITIONER Luca Lo Sicco
FOB SHIP VIA Destination DHL
ITEM #
DESCRIPTION Number 23 Dress Number 24 Dress Number 1 Dress Number 13 Dress Number 5 Dress
COMMENTS OR SPECIAL INSTRUCTIONS
13001 13002 13003 13004 13005
4561
Shipping terms 25%-45% upfront with the remainder of the payment due after shipment Net 30 and Cash On Delivery QTY UNIT PRICE TOTAL 500 $ 89,476.72 $ 44,738,360.00 350 $ 43,195.66 $ 15,118,481.00 400 $ 61,708.08 $ 24,683,232.00 700 $ 64,793.48 $ 45,355,436.00 600 $ 46,651.31 $ 27,990,786.00 SUBTOTAL $157,886,295.00 TAX $9,473,177.70 SHIPPING OTHER TOTAL $167,359,472.70
0711’S PURCHASE ORDER Barneys
PURCHASE ORDER
660 Madison Ave United States New York, NY 10065 Phone: +1 212-826-8900 Website: https://www.barneys.com/store/madison-avenue/R-store-3
DATE PO #
Vendor
SHIP TO Barneys Barneys-Women Luxury 660 Madison Ave United States New York, NY 10065 Phone: +1 212-826-8900
0711 TBILISI 0711 TBILISI-Women's Accessories Website: http://0711tbilisi.com Email: 0711@moreislove.com Phone: +995 32 2 404040
REQUISITIONER Luca Lo Sicco
FOB SHIP VIA Destination DHL
ITEM #
DESCRIPTION Sparkly Black Copacabana Purse Checked St. Barts Purse Tiny Nino Tote Bag Medium Wine Bea Purse Coffee Lou Purse
COMMENTS OR SPECIAL INSTRUCTIONS
3001 3002 3003 3004 3005
7384
Shipping terms 25%-45% upfront with the remainder of the payment due after shipment Net 30 and Cash On Delivery QTY UNIT PRICE TOTAL 500 $ 141,750.00 $ 70,875,000.00 450 $ 94,500.00 $ 42,525,000.00 300 $ 23,940.00 $ 7,182,000.00 700 $ 220,500.00 $ 154,350,000.00 250 $ 76,125.00 $ 19,031,250.00 SUBTOTAL $293,963,250.00 TAX $17,637,795.00 SHIPPING OTHER TOTAL $311,601,045.00
MERCHANDISE
SCHEDULE
Item Order Confirmation Complete Color/Pattern Breakdown 1st Labdip Submission from Vendor 1st Labdip Submission frm Buyer Final Labdip Approval 1st Fit Sample Submit 1st Fit Sample Comments 2nd Fit Sample Submit 2nd Fit Sample Comments Fit Approval Trim and Accessory Approval Piece Goods Knitting/Weaving Piece Goods Dying (Solids) Bulk Fabric Submit AD Samples Submit Fabric Ex Mill Fabric in Factory Actionable Prepro Submit Production Cutting Production Sewing Commence Top Sample Submit Shipment at Consolidator Product Delivery Model/Location Scouting Campaign Photoshoot Photoshoot Approval Pictures Sent to Print Prints Received Liquor License Submitted Guest List Created Email Invitations Made Email Invitations Sent Launch Event Set-Up Launch Event Party Launch Event Start - Public Product Launch-In store Product Launch-Website Social Media Marketing Campaign Social Media Launch End of Season Markdowns Start 2nd Round of Markdowns
Date 25-Jan 26-Jan 20-Feb 23-Feb 10-Mar 1-Apr 8-Apr 16-Apr 25-Apr 1-May 22-Apr 21-Mar 17-Mar 14-Mar 30-Mar 1-Apr 1-May 28-May 8-Jun 15-Jun 24-Jun 1-Jul 20-Jul 1-Jun 10-Jul 16-Jul 17-Jul 24-Jul 10-Jan 1-Jun 15-Jun 1-Jul 30-Jul 31-Jul 1-Aug 1-Aug 1-Aug 18-Jul 20-Jul 30-Jan 18-Jan 1-Feb
MESSAGE Barneys best business days were during the 80s, which is the decade the glory days were born. Now, we are trying to evoke the feeling of nostalgia you only got to experience through watching those 80’s classics. Whether the “The Breakfast Club”, “Back to the Future”, “Heathers”, or “Pretty and Pink” was your favorite, you can make your 80’s fantasy a reality in our store with Natalia Dyer, our modern 80’s sweetheart as Nancy Wheeler from Stranger Things.
#BacktoGloryDays
EMAIL MARKETING In order to reach the influencers, loyal brand customers, and other guests, Barneys will send out an email invitation to the Launch event, happening on July 31st. From this, they are hoping to have about 100 notable people attend the event, hosted by Natalia Dyer.
PROMOTIONAL ACTIVITIES
CAMPAIGN MOOD
SOCIAL MEDIA
80’S PARTY
MOODBOARD
CO-HOST AND AMBIENCE
NATALIA DYER PARTY CO-HOST Natalia Dryer is an obvious choice to co-host the launch event for Barney’s. She is everything a Barney’s woman is elegant and effortlessly trendy. Consumers automatically associate her with the 80’s due to her starring role as Nancy Wheeler in the time period piece, Stranger Things. Despite the 24 year old actress never living through the 80’s she embodies the zeitgeist of the time, while still being a unique ambassador for the launch.
“IF HAD TO BE STOCKED IN ANY ERA? OH, THE 80’S !” - Natalia Dyer.
WINDOW DISPLAY
ENTERTAINMENT
KARAOKE BOX
POOL T ABLE
PHOTO BOOTH
KPI’s
Impressions GMROI Sales Conversion Rate
GMROI Gross Profit Average Inventory GMROI Sales
35,000 6.896551707 $2,335,389.71 20%
2,643,509.12 383308.82 6.896551707 2335389.71
THANK YOU !