Hewson, Emma

macpac. the next level

inspiration...

macpac. the next level is a uniform inspired collection for the everyday office worker. the one who works hard and plays even harder. the weekends are your time to relax and get into the outdoor environment. as far as you can go. the next level. loosen your tie and gear up in the latest garments inspired by astronauts, space travel & the great beyond. technology and style combine to offer you the best for what you need. solar panelled hoods, LED lights & reflective panels bring an up to the minute edge to macpac’s already super-functional garments. get amongst it.

the next level autumn winter 2015 macpac

queenstown, nz

mood & imagery...

office corkboard with inspirational images: rocket, tent, comic page, camping, wellington regional map and astronaut. something to motivate the bored office worker who is looking forward to the weekend.

theme...

inspired by campfire stories. sharing dreams and aspirations around the campfire. what did you want to be when you grew up? a hero, like a firefighter, pilot, police or astronaut. these are the 4 professions macpac play is inspired by. you can leave your desk job on the weekend to be your desired hero.

mood...

this collection focuses on one of four desired professions the astronaut. cutting edge technology influences out of this world designs. only a select few get to travel into space, but with macpac play, you can dress up and become neil armstrong for the weekend.

concept...

police. firefighter. pilot. astronaut. be whatever you want. macpac has no limits. and neither do you.

target customer...

18- 35 years. office worker in an unstimulating environment. interested in camping and tramping. enjoys challenges. mid to high income level. lives in the city. lives for the country. enjoys new experiences. up for anything. loves socialising and meeting new people. sharing sories and dreams. a bit of a joker - loves a cheesy anecdote - (“is there grass in space or just astroturf?� flight of the conchords). this customer doesn’t mind spending money on quality that will last the distance. just like themselves.

trendes...

domes. epaulettes. panelled hoods. patches. reflective strips. functional features and stylish details combine to give a quirky, original garment.

colour...

navy. fiery orange. forest green. charcoal grey. and of course black. because it’s the new black. or the old black. you know what we mean. black is black.

collection name font...

development outfit...

outfit #1...

base layer:

rocket sports bra rocket yoked legging

mid layer:

meteor panelled hoody

shell layer:

martian reflective jacket

outfit #2...

base layer:

orbit high neck tee martian legging

mid layer:

meteor vest

shell layer:

armstrong jumpsuit

outfit #3...

base layer:

black hole panelled long sleeve tee comet 3/4 leggings

mid layer:

martian vest blast off transformer trouser

shell layer:

meteor jacket blast off transformer trouser

outfit #4...

base layer:

meteor tee black hole boxer short

mid layer:

comet puffer vest eclipse 3/4 legging

shell layer:

eclipse quilted jacket supernova tucked trouser

outfit #5...

base layer:

black hole pleated singlet solar leggings

mid layer:

martian high neck tee e.t. transformer trouser

shell layer:

solar jacket e.t.transformer trouser

actual outfit...

collection line up...

t-shirt designs...

label printed inside back of tshirt

cartoon style images with macpac logo incorporated reference comic and cartoon styling.

t-shirt designs...

Astronaut inspired slogan and logo t-shirts give a humourous appeal to macpac. High quality graphic prints capture the detail of the earth from space.

vision panels...

clear vision panels allow for optimum visibility in bad weather. Plastic is 100% waterproof to eliminate any leakage.

patch development...

custom hand-made patches for inside outer shell jackets. for a personal touch and a witty joke when the office is getting a bit much.

patch designs...

custom hand-made patches screen printed into the inside of each outer shell jacket, so you always have a joke ready.

l.e.d lights...

light emitting diodes give you light when you need it. inserted into the jacket and powered by the solar hood panel in the hood, these small but bright bulbs show you the way through the bush, and lead rescuers to you if you get lost! a series circuit links the l.e.d’s together, with a thin wire concealed in the jacket.

solar fabric...

solar fabric, developed by Konarka, is used in the hood to receive light from the sun. it can power your cellphone, gps system, l.e.d lights etc. power can be stored so that even when it the sun is gone, you have the power you need. solar fabric details: - only 0.5mm thick - works from -20 - 65 degrees celcuis - lightweight - only 3oz per square foot - made from 100% recyclable materials

rocket woman jacket specification drawing

t-shirt...

the care lable is screen printed to avoid scratchy tags.

each profession has a base layer merino printed with a different section of the map. a wellington regional map gives macpac a local context for its broad, international market.

reversatile vest...

This mid layer provides the ultimate in insulation.

Quilted nylon with sub zero classic fleece, face warmer collar and extreme zipper will get you through winter, no worries.

The collar can be worn zipped up as a face-warmer for extreme protection, half zipped to frame the face or unzipped around the shoulders.

scrambler tights...

Leather patches make these elastomeric tights perfect for scrambling up banks. inpired by uniform patches, the knees are reinforced with premuim calf-weight leather.

rocket-woman jacket...

FEATURES: led lights clear vision panels under-arm ventilation internal pocket toggled draw cord joke patch adjustable cuffs reflective solar fabric padded shoulder tab waterproof/windproof fabric wire-shaped hood long back to sit down on multi-dome closure removeable storm flap

rocket-woman jacket specification details...

office photoshoot...

bored office worker, ready for 5 o clock when they can escape for the weekend.

bush photoshoot...

bush adventures are where these heroes feel at home. away from the office, they escape to nature and have fun on the weekend.

bush photoshoot...

lookbook...

A1 size look book folds down into a map and can be put in the jacket pocket when customers purchase a garment. includes feature details and office photos. cork background places it in context.

wellington store...

Get down to 40 Mercer St, CBD now for your Winter essentials.

OPENING HOURS: Mon-Thu 9am-6pm fri 9am-6.30pm sat 10am-5pm sun 10am-4pm contact # 04 801 6240

macpac. the next level

autumn winter 2015

0800 622 722 mailorder.nz@macpac.co.nz www.macpac.co.nz