MY NAME IS EMMA LENZ
I’m your average, sassy red-head, hailing from the great state of California. Diet Coke is my drug of choice, I’d choose snow over sunshine any day, and I’ve never met a dog I didn’t like. My love for design began at a young age, when my dad pointed out a flashy new logo plastered on a giant freeway billboard. I’ve been annoyingly attentive to detail and in love with typography ever since. I’m a proud alumnus of Point Loma Nazarene University, graduating with a Bachelor of Arts in Graphic Design. Great friends, good design, and country music make my heart sing. I’d love to make your brand sing, too.
e m m a l e n z 2016
NORTHERN CALIFORNIA NATIVE GRAPHIC DESIGNER PLNU ALUMNUS
fite wedding 01 - 06
lv i v b r a n d m a n ua l 07 - 12
p e r sona l br a n d 13 - 18
ti m k e n cata log 19 - 22
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w i n e a bou t i t 23 - 26
c r a f t for c a m p 27 - 30
se n ior show 31 - 36
fite wedding This project came to life when one of my
CATEGORY
closest friends fell in love and asked for
Branding
my help in planning her wedding. The
CLIENT
bride wanted her celebration to have a
The Fites
‘shabby-chic’ feel, incorporating both vintage and country elements; she also wanted this theme to be incorporated into her array
TYPOGRAPHY Avenir Condensed HWT Slab
of paper goods. While on the hunt for inspiration, I came across a small ceramic tile featuring two birds facing one another. Immediately, I knew I’d found my ‘pot of gold.’ I ran with it, using this ‘lovebird’ pattern as the center of the project. The birds capture the country aspect of the wedding, while the colors and ruggedness of the
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pattern scream ‘vintage.’ This pattern, paired with a bold slab serif font, led this wedding suite into the realm of “shabby-chic.”
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fite wedding
lv i v b r a n d m a n ua l This Brand Manual was a course-long project for Graphic Design III. Our task was to develop an integrated branding system for the 2026 Winter Olympics in Lviv, Ukraine. In doing my research, I learned that traditional wreaths are hung in homes throughout Ukraine during the winter. I later found
CATEGORY Integrated Branding System CLIENT Lviv 2026 Winter Olympics TYPOGRAPHY Trajan Pro Frutiger
striking similarities between these wreaths and the olive branch crowns used during the Greek Olympics. I chose a traditional serif font to embody the rich history behind the Olympic Games, and paired it with a simple sans-serif font for a touch of modernization. Once these elements came together, I introduced the Olympic Rings, and
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the Lviv 2026 logo was born and expanded throughout the brand manual.
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lviv brand manual
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lviv brand manual
p e r sona l b r a n d More than anything, I want my personal brand to scream ‘me.’ The ability to showcase who I am through design is a unique and exciting opportunity. I explored several avenues in order to find the perfect balance between playful and polished – two of my strongest characteristics. I painted wood-chip
CATEGORY Branding CLIENT Me, Myself and I TYPOGRAPHY Helvetica Baskerville
letters to create a lively arrangement of ‘huge believer’ phrases that are expressive of who I am and what I believe in. I then extended this personality-driven approach to my business cards, letterhead, and thank you cards.
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e m m a l e n z 2016
FITE WEDDING
This project was initiated because one of my closest friends fell in love. I was told by the bride that the wedding would be “shabbychic,” and incorporate both vintage and country elements. While I was on the hunt for inspiration, I came across a small tile with two birds facing each other on it, and
CATEGORY Branding CLIENT The Fites TYPOGRAPHY Avenir Condensed Light ????????
knew immediately that it was my pot of gold. I ran with it, and chose to use the love bird pattern as the backbone of my project. The birds scream “country,” while the color and ruggedness of the pattern say “vintage.”
COLOR 90 61 40 22 20 1 0 0 0 80 95 0
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personal brand
ti m k e n cata log The Timken Museum is a museum of fine art located in San Diego’s historic Balboa Park. It was established in the 1960’s and is home to a wide variety of fine art from different eras. My goal for this project was to create a catalog encompassing not only the rich history of the museum, but its
CATEGORY Branding CLIENT The Fites TYPOGRAPHY Baskerville Old Face Avenir
unique architecture as well. The purpose of this catalog is to give patrons a glimpse into each individual collection, which will better guide them through their Timken Museum experience. COLOR 23 26 62 0 0 0 0 100
e m m a l e n z 2016
FITE WEDDING
This project was initiated because one of my closest friends fell in love. I was told by the bride that the wedding would be “shabbychic,” and incorporate both vintage and country elements. While I was on the hunt for inspiration, I came across a small tile with two birds facing each other on it, and
CATEGORY Branding CLIENT The Fites TYPOGRAPHY Avenir Condensed Light ????????
knew immediately that it was my pot of gold. I ran with it, and chose to use the love bird pattern as the backbone of my project. The birds scream “country,” while the color and ruggedness of the pattern say “vintage.”
COLOR 90 61 40 22 20 1 0 0 0 80 95 0
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timken catalog
w i n e a bou t i t The Wine About It brand was developed out of my deep love for Matt Bellasai’s weekly Buzzfeed videos called ‘Whine About It.’
CATEGORY Packaging CLIENT
Every Wednesday, he drinks a bottle of wine
Wine About It
while complaining about something, then
TYPOGRAPHY
posts a video of his rant. I was inspired by
Hand-drawn
both his brutal honesty and sense of humor. We all have difficult days - why not make a wine bottle label that’s honest about it? This packaging grabs the buyer’s attention by being different, relatable, and straightforward. COLOR 28 0 30 0 0 90 100 0 8 43 98 0
e m m a l e n z 2016
FITE WEDDING
This project was initiated because one of my closest friends fell in love. I was told by the bride that the wedding would be “shabbychic,” and incorporate both vintage and country elements. While I was on the hunt for inspiration, I came across a small tile with two birds facing each other on it, and knew immediately that it was my pot of gold. I ran with it, and chose to use the love bird pattern as the backbone of my project. The birds scream “country,” while the color and ruggedness of the pattern say “vintage.”
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CATEGORY Branding CLIENT The Fites TYPOGRAPHY Avenir Condensed Light ????????
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wine about it
c r a f t f or c a m p Beach Cities YoungLife holds an annual
CATEGORY
summer event called Craft for Camp. It’s
Event Branding
a fundraiser that sells craft beer and good
CLIENT
food in order to raise funds for kids who cannot afford to go to summer camp. I was inspired by the unique red-roof cabin at Lost Canyon (a YoungLife camp). This cabin is the
Beach Cities YoungLife TYPOGRAPHY Tsukushi B Round Gothic Hiragino Sans
heart of the summer camp experience. So I thought, “Why not let it be the heart of the fundraising event, too?” The flat, geometric cabin, combined with the layered pine trees, seemed to be the perfect combination for this contemporary, woodsy event. The postcards, bottle labels, badges, and outdoor advertisements are meant to publicize the
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event and get the community involved in the lives of local kids.
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FITE WEDDING
This project was initiated because one of my closest friends fell in love. I was told by the bride that the wedding would be “shabbychic,” and incorporate both vintage and country elements. While I was on the hunt for inspiration, I came across a small tile with two birds facing each other on it, and knew immediately that it was my pot of gold. I ran with it, and chose to use the love bird pattern as the backbone of my project. The birds scream “country,” while the color and ruggedness of the pattern say “vintage.”
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CATEGORY Branding CLIENT The Fites TYPOGRAPHY Avenir Condensed Light ????????
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craft for camp
se n ior s how The Senior Show poster was a project assigned in the Fall to all senior Graphic Design students. Our task was to create a poster, postcard, and web banner for the spring Senior Art Shows. Over break, students and faculty from the Art Department voted
CATEGORY Event Branding CLIENT PLNU, Department of Art & Design TYPOGRAPHY Avenir Next Condensed
on which brand would be used to promote these events. I was ecstatic to learn that my design was chosen and sent to production. The collateral I designed was based on a ‘big reveal’ theme - expanding on an idea that art students have been imagining these projects for years, waiting for the moment when they can finally be shared with the community.
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The black and white portraits create a sense of yearbook nostalgia, while the primary colors hint at the basic elements of art and design, sparking excitement for the event.
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FITE WEDDING
This project was initiated because one of my closest friends fell in love. I was told by the bride that the wedding would be “shabbychic,” and incorporate both vintage and country elements. While I was on the hunt for inspiration, I came across a small tile with two birds facing each other on it, and
CATEGORY Branding CLIENT The Fites TYPOGRAPHY Avenir Condensed Light ????????
knew immediately that it was my pot of gold. I ran with it, and chose to use the love bird pattern as the backbone of my project. The birds scream “country,” while the color and ruggedness of the pattern say “vintage.”
COLOR 90 61 40 22 20 1 0 0 0 80 95 0
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senior show
shou t - ou t s
GOD MY DAD MY MOM MY SISTER MY DOG MY TOP DUDES MY ROOMMATES MY GAL PALS MY FRIENDS UP NORTH MY PROFESSORS COURTNEY MAYER MAC LAB CREW ART & DESIGN DEPARTMENT BEACH CITIES YOUNGLIFE
for providing me millions of reasons to smile every day for giving me his heart for people and eyes for design for being my biggest and loudest fan for nineteen years of friendship for being adorable beyond measure for being my soul mates for putting up with me on my bad days for making the past three years a grand adventure for loving me well from 600 miles away for being my role models and my friends for showing me what true passion looks like for helping me fall in love with the process for being the best department on campus for being a constant source of support and love
YOUNGLIFE CAPERNAUM
for being my angels on Earth
ROLLING HILLS CHURCH
for the opportunity to design and experience true community
PORTFOLIO REVIEWERS
e m m a l e n z 2016
for taking the time to challenge and encourage us
colo p h on
DESIGN PHOTOGRAPHY
Emma Lenz Jenna Rae Photos Joshua Perez Tom Williams Timken Museum The Dark Room USA Today Sports Images Stephani Dennis Emma Lenz Various Mock-up Resources
PRINTER
Moo.com Clearstory
PAPER STOCK BINDING TYPEFACE
100 lb Text, Bright White Morgan McCune Helvetica Baskerville
SOFTWARE
“A CREATIVE PERSON WITHOUT A SENSE OF HUMOR HAS A SERIOUS PROBLEM.”
e m m a l e n z 2016
Adobe Suite
916 769 7731 emmalenzdesign.com emmalenzdesign@gmail.com