Olympic Brand Manual - L by Emma Lenz

Lviv 2026 Olympic Games Brand Manual

Lviv 2026 Olympics BRAND MANUAL

TABLE OF CONTENTS

1 The Brand Universe 1.1 Guidelines 1.2 Olympic Vision and Mission 1.3 Olympic Spirit 1.4 Presentation 1.5 Inspiration and Concepts 1.6 Brand Essence 1.7 Brand Attributes

2 The Lviv 2026 Olympic Games Brand 2.1 Olympic Emblem 2.2 Olympic Rings 2.3 Olympic Slogan 2.4 Typography 2.5 Primary Typeface 2.6 Secondary Typeface 2.7 Primary Color Palette 2.8 Secondary Color Palette 2.9 Pictograms 2.10 Secondary Marks 2.11 Olympic Emblem: Full-color 2.12 Olympic Emblem: One-color 2.13 Olympic Emblem: Minimum Size 2.14 Unacceptable Uses 2.15 Image Library 2.16 Business Stationery 2.17 Business Cards 2.18 Letterhead 2.19 #10 Envelope 2.20 Environmental Signage 2.21 Ephemera/Packaging 2.22 Print 2.23 Website 2.24 Contact Information

1 The Brand Universe 1.1 Guidelines

1.3 Olympic Spirit

The Olympic brand expresses the vision and values of the Lviv 2026 Games. It is the visual representation of the ideals of the city, its people, its culture and the Olympic Movement—in addition to being a valuable marketing property. To preserve the official brands, guaranteeing their integrity and emotional value is essential for the maintenance and continuity of the Olympic Movement.

The Olympic Spirit is expressed by Achievement and Excellence.

1.2 Olympic Vision and Mission The goal of the Olympic Movement is to contribute to building a peaceful and better world by educating youth through sport practiced without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.

achievement

Going beyond your limits— overcoming challenges with joy, drive, motivation and energy. These are the virtues that make the Olympics great. The Lviv 2026 Olympic Games brand is a living example of transformation though sports. Its energy is contagious, mobilizing people and expanding opportunities and horizons. It promotes and fosters Olympic values—respect, friendship and excellence—in our daily lives. excellence

Lviv 2026 is a brand that balances spontaneity and commitment with quality, lightness and attention to detail. It knows that all that is truly unique requires a combination of inspiration and refinement. It is a creative, yet careful approach, capable of writing an exciting and unique story.

1.4 Presentation More than a form, more than a font and the colors that compose its material expression, a brand needs to have a soul. It is a combination of values and beliefs that give the brand a more human dimension, drawing people in and creating a connection. This Chapter contains the conceptual framework that gave birth to the Lviv 2026 Olympic Games brand. In addition to the principles and inspiration that guided the creative process, the following content also includes the Essence, the Attributes of the Lviv 2026 Olympic Games brand.

1.5 Inspiration and Concepts

1.6 Brand Essence

1.7 Brand Attributes

Lviv 2026 is a brand born with a huge challenge: to represent the Passion and Transformation of a city and the entire country—and project its distinctions to the world. The Lviv 2026 Olympic brand expresses unity, inspires achievement and optimism. It is a living vibrant mirror of a city that expresses warmth, tradition, celebration and joy, while embracing the entire world.

Aimed at fostering a celebratory atmosphere and creating memorable experiences, the Lviv 2026 ‘look’ is far more than a mere branding exercise – these designs will be a source of inspiration, bringing people and cultures together. Venues, products, uniforms – everything associated with the Lviv 2026 Olympic and Paralympic Games, will have this stamp. The city will put on its best clothes to host the greatest sporting spectacle on the planet.

The Lviv 2026 brand is elegant, detailed, and symbolic. It’s representative of the Olympic crowns that victors were given in the Greek olympics, as well as the winter wreaths found in Ukraine during the winter. This brand identity is friendly, warm, bold, and represents unity, history and tradition. It’s detail is exciting and unique to Lviv, while it’s shape and type are meant to appeal to the worldwide audience.

Inspiration and concepts that guided the creation of the brand originated from a simple, yet powerful idea: what distinguishes our city and makes the Olympic Games a truly grand event are the people, their nature, their feelings and aspirations. Inspired by Ukraine’s rich history and art culture, this brand represents tradition and celebration. The stitched wreath that this logo was based on is a celebratory wreath that is stitched and hung around Ukraine during the winter season. It’s celebratory spirit became an inspiration, along with it’s richness of tradition and history.

Our visual language is based on the art culture and traditions of Lviv. The typefaces, both simple and traditional, express Lviv’s commitment to holding onto it’s rich history. The design arose from the winter tradition of wreaths in Lviv, along with the Olympic wreath that was used to crown the victors back in the day. The first step in the creative process was to open our eyes to what was around us – the people, places, images, traditions, monuments, colors, sensations... this wealth of inspiration became the focal point of a photographic immersion exercise, deepening our knowledge of the city’s visual highlights. After extensive research, we were able to capture the spirit of Lviv in a simple yet elegant logo.

LVIV 2026 | 4

2 The Lviv 2026 Olympic Games Brand The Olympic Symbols There are a series of immediately recognizable symbols that create the identity of the Games. These symbols transmit the Olympic values. They are the Olympic Rings and the Olympic Emblem.

2.1 Olympic Emblem Passion and Transformation Passion that unifies all Ukranians in organizing the Lviv 2026 Olympic Games. Transformation in the pride of creating a new reality for progress. Passion through sports, reflected in the drive and desire for achievement. The passion of the Ukrainian soul that extends a warm and friendly embrace, in a collective gesture that expresses our contagious celebratory nature. Passion and transformation of a city and an entire country, fueled by the renovation of the Olympic and Paralympic spirit, projecting Lviv and Ukraine to the world. Passion and transformation of our planet and its people, by promoting a more interdependent, conscious and sustainable culture, as an inspiration to the present and a legacy for the future.

2.2 The Olympic Rings These form the principal symbol of the Olympic Games and the official logo of the IOC. The Olympic rings were conceived in 1913 by Baron Pierre de Coubertin, who was responsible for the rebirth of the Olympic Games in the modern era. The five interlinked rings represent the union of the five main continents. They are colored blue, yellow, black, green and red.

2.3 Olympic Slogan

LETâ&#x20AC;&#x2122;S MAKE HISTORY

2.4 Typography The design of the Lviv 2026 font depicts the essence of the Olympic emblems: Passion and Transformation. The boldness of this creation is in the design and in its importance for the design market in Lviv. The Lviv 2026 font (Trajan Pro Bold) was chosen because of itâ&#x20AC;&#x2122;s node to history, and itâ&#x20AC;&#x2122;s ability to bring something simple into a rather elegant and detailed logo.

Two standardized fonts have been chosen for the Olympic brand identity. They are to be used in all printed and online communications. Each of the typefaces was selected for its visual compatibility with the Olympic emblem and for its ability to convey a personality that is consistent with our brand story. Only use the weights and styles shown on this page.

2.5 Primary Typeface TRAJAN | Carol Twombly (type designer, designed typeface in 1989 for Adobe) has described Trajan as being an old style serif typeface that is based on the letterforms of capitalis monumentalis, or Roman square capitals, as used for inscription at the base of Trajan’s Column from which the typeface takes it’s name.

TRAJAN PRO REGULAR— CAPS ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 TRAJAN PRO BOLD — CAPS ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

This typeface is more ‘open’ than non-humanist sans serifs. The humanist sans serif has been a significant trend in post PostScript type design. Types of this kind combine a commitment to positive change with a respect for the past, effectively displaying a kind of softedged modernism.

2.6 Secondary Typeface FRUTIGER | This typeface was chosen for its friendly, complementary qualities to the open modern typeface Trajan Pro Bold.

FRUTIGER — Light ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 abcdefghijklmnopqrstuvwxyz1234567890 FRUTIGER — Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 abcdefghijklmnopqrstuvwxyz1234567890

LET’S MAKE HISTORY LET’S MAKE HISTORY LET’S MAKE HISTORY

2.7 Primary Color Palette It is important that the fullcolor version of the Olympic Emblem maintain a consistent appearance of the logo and all visual communications across various media types and materials. Using colors consistently in all communication will strengthen brand recognition, create impact and differentiate our programs.

C=18 M=31 Y=100 K=0 R=213 G=171 B=40

C=100 M=100 Y=100 K=100 R=0 B=0 G=0

C=49 M=40 Y=39 K=4 R=136 G=138 B=140

2.8 Secondary Color Palette

C=100 M=90 Y=10 K=39 R=20 G=36 B=98

C=0 M=0 Y=0 K=0 R=255 G=255 B=255

2.9 Pictograms Sport pictograms are graphic icons facilitating the visual identification of each sport and are a Games tradition. In 2026, each Olympic sport will be represented by a unique pictogram for the first time. The Lviv Games have twelve pictograms. Check them out on the left.

2.10 Secondary Marks When certain constraints prevent the use of the primary full-color version of the Olympic Emblem, use the alternative secondary mark.

2.12 Olympic Emblem: One-color When reproduction constraints prevent the use of the primary full-color version of the Olympic Emblem, use one of the alternative one-color versions. See the artwork finder on page xx for complete specifications and files.

2.11 Olympic Emblem: Full-color The full-color version of the Olympic Emblem is the primary use of the identity system. It is strongly recommended that this version be used in branded applications whenever possible. CMYK reproduction files are available for specific application requirements.

2.13 Olympic Emblem: Minimum Size To ensure the integrity of the full-color version of the Olympic emblem, do not reduce its width to less than 1” for print or special usage, and 1.5” for screen applications. Other reproduction methods will require the minimum size to be greater than the sizes identified here.

1”

1.5”

2.14 Unacceptable Uses The consistent and correct application of the Parron Hall Office Interiors logo is essential. Always follow the standards presented in these guidelines. The examples on this page illustrate some of the unacceptable uses of the Parron Hall logo. - Never substitute type in the logo. - Never alter the colors in the logo. - Never put other words or phrases inside the logo. - Never tilt the logo. - Never distort the shape of the logo. - Never alter the proportions of the logo in any way. - Never add elements inside or over the logo. - Never rearrange the elements of the logo, unless there is a special usage and approved by Emma Lenz. - Never reverse the brandmark to white, unless it appears over a colored or grayscale image for special uses such as an advertisement or automobile wrap.

20 26 LVIV 2026 let’s make history

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L E T ’S M AKE

H IS T O R

lviv 2026

LET’S MAKE HISTORY

lviv 2026 LET’S MAKE HISTORY

2.15 Image Library A carefully managed approach to selecting photography and illustration will distinguish the Lviv Olympic brand and create a lasting impression. There are two general photographic categories for image selection, environments and people. Using images from these categories can help support the Olympic brand story. It is important to select imagery that is dynamic, celebratory, and emotionally engaging.

2.16 Business Stationery Use the following specifications for the official Lviv 2016 Olympics.

2.17 Business Cards The front of the business card contains the Lviv 2026 Olympic emblem with slogan. All contact information and website are located on the back. Colors used full-color CMYK. The color used on the back is full-color CMYK. Stock used is Potlatch McCoy Silk Cover, 100#. Satin aqueous coating should always be used on both sides to ensure maximum quality and protection from scratching.

2.18 Letterhead The letterhead contains the Lviv 2026 Olympic emblem with slogan, and contact information. Colors used on the front of the letterhead are full-color CMYK. Stock used is Mohawk Navajo Writing, 28 lb. Brilliant White. No acqueous coating is applied to this uncoated sheet. Adequate white space around the logo allows the logo to be prominent.

2.19 #10 Envelope The #10 two-color square flap envelope contains the Rio 2016 Olympic emblem with slogan, and contact information. Colors used on the parent sheet of this converted envelope are full-color CMYK. Stock used is Mohawk Navajo Writing, 28 lb. Brilliant White. No acqueous coating is applied to this uncoated sheet. All Lviv 2026 Olympic address information and supporting line art is placed on the front. Adequate white space around the logo allows the logo to be prominent.

2.20 Environmental Signage Signage helps people identify, navigate, and understand environments. All interior directional signage will utilize the Olympic emblem or secondary marks, and slogan using Frutiger Light typeface and supporting photographic and illustrative imagery.

2.21 Ephemera/Packaging Ephemera helps people identify and experience the Rio Olympic brand story. All ephemera will utilize the Olympic emblem or secondary marks, and slogan using FF Scala Sans Serif typeface and supporting photographic and illustrative imagery.

2.22 Print Print communications inform, identify and experience the Lviv Olympic brand story in a clear and engaging way. All print communications will utilize the Olympic emblem or secondary marks, and slogan using Trajan Pro Bold typeface and supporting photographic and illustrative imagery.

2.23 Website The website contains the Olympic emblem with slogan, and contact information. It helps users understand how to take part in the games;

information about the various sporting events; the city of Lviv; how to get tickets; the Olympic Torch; News; and More.

2.24 Contact Information Jacques Rogge President Phone 858 269 1216 Jrogge@lviv2026.com Lviv2026.com for questions

Jessica Kvaterchuk Account Executive Phone 619 733 8818 JessicaKvat@olympic.org/faq design inquiries

Emma Lenz Creative Director, Designer Phone 916 769 7731 Emma@sdcapernaum.org ordering information

Olivia Wilson Account Executive Phone 916 294 5509 Olivia@olympic.org/order