AND CO. DESIGNS BUSINESS PLAN 2018 EMMALISA GRELLA
AND CO. is dedicated to providing innovative designs at a consistent level of quality, by pushing the boundaries past ordinary to help clients build meaningful brands.
Introduction Creativity is at the core of AND CO. DESIGN’s values, and every project is followed through with a high level of commitment and innovation. AND CO. works with other business that are looking to define their brand and build their business through the broad range of services for both creative and promotional outlets — business cards, advertising, packaging, logo designs, websites etc... The company focuses on mainly graphic illustration and branding through a freelance service. With a history and passion for fine arts, not only does AND CO provide graphic illustrations, but hand done work and different artistic mediums can be incorporated into clients designs. AND CO’s goal is to provide clients with the innovative designs and creating lasting relationships with a foundation of trust and satisfaction. Holding high value in attention and relationship with clients, follow up work and maintenance is something AND CO DESIGN’s prides itself in offering. Services and Offerings A Large range of services in graphic development... - Brand development (i.e. Logo design, business cards, brochures...) - Website designs and templates - Packaging and templates - Graphic Illustrations - Fine art mediums
- ink / pencil drawings
- watercolours
- oil and acrylic paint
EXECUTIVE SUMMARY
Mission Statement
S.W.O.T personal analysis
STRENGTHS
WEAKNESSES
- Illustration (hand drawn and digital)
- Time logging (forgetful when it
- Fine arts (painting, drawing...)
comes to logging my working time
- Experience using adobe softwares
during a project)
(i.e. Illustrator, InDesign, Photoshop
- Start up cash
- Time Management
- Perfectionist
- Hight attention to artistic details
- Sleeping patterns
- Innovative
- Lack of resources
- Strong artistic research and
- Risk taking
development - Experience in coding (HTML, CSS ...) - Low overhead cost
OPPORTUNITIES
THREATS
- Freelance market is growing
- Economic down turn
- GBC relationships / connections post
- Competitors
graduation
- new competitor starting up a
- Internships post graduation
Business in the same area
- Digital world is constantly growing
- Competitors offering the same product / service for
- Standing client relationships
lower cost - Legal action
Business Model Canvas (Key Partners, Key Activities, Key Resources, Value Proposition, Customer Relationships, Channels, Customer Segments, Cost Structure, Revenue Streams) KEY PARTNERS - Printers - George Brown teachers & relationships post graduation KEY ACTIVITIES - Brand guidelines - Briefs - Design Templates - Marketing & Ad Materials - Marketing annaylis ie... - Personas - Competitive market - Web Design (amature level) KEY RESOURCES - Computer ( desktop / Laptop) - IPad / IPhone - Wacom Illustrator Pad - Server - Adobe software ie... - InDesign - Photoshop - Illustrator
VALUE PROPOSITION - Credibility and brand recognition - Visually Aesthetic - Consistent level of design and quality - Innovative designs - High quailty linear graphic drawings - Brand development - Packaging & Templates CUSTOMER RELATIONSHIPS - Problem Solving - Creative - Reliable - Innovation - Respect - Diligence CHANNELS - Online communities - GBC relationships - Social Media - Referrals - Standing client relationships
CUSTOMER SEGMENTS - Small to medium sized businesses - Start upstage - Free-lance - Intern start-up work - Creative industries COST STRUCTURE - Graphic resources - Printing - Hardware (laptop, desktop...) - Marketing - Development outsourcing - Packaging REVENUE STREAMS - Technology consulting fees - Graphic materials - Web, Print, Ad Design Packaging...
MARKETING AND SALES STRATEGY 10 POTENTIAL CLIENTS THAT ARE IN NEED OF GRAPHICS FOR THEIR COMPANY A mixture of either creative start-ups or local businesses that are in need of a graphic designer to help build their brand and business.
The Monkey’s Paw 1229 Dundas Street West A shop specializing in rare books. Steam Whistle 255 Bremner Boulevard A microbrewery that makes only one kind of beer. Page One Cafe & Bar 106 Mutual St Unit #8, Toronto Page One is a cafe and cocktail bar with a choosy selection of craft beers, cocktails and coffee. Ink&Water 1303 Bloor St W, Toronto Home to some of the best tattoo artists in town, specializing in custom contemporary tattoos New Toronto Grunge 416.579.7743 Toronto based musical producer for start up artists.
The Scone Gallery 416.996.7428 An online bake shoppe specializing in scones - life’s simple pleasures. Parachute Coffee hello@parachutecoffee.com A small team of coffee lovers that believe coffee always tastes better at home. Luxy Hair 639 Queen St W unit 501, Toronto, ON M5V 2B7 A brand that goes above and beyond providing high quality clip-in hair extensions. Fahrenheit Coffee 529 Richmond Street West Fahrenheit Coffee offers three different espresso origins. Expertly crafted. Rosie’s Eatery 1726 Avenue Rd, North York, ON M5M 3Y6 Gluten Free & Vegan Naturally Sweetened
MY DREAM PROJECT I have a passion for typography, graphic illustrations and editorial, and my inspiration derives from brands like Harper Bazaar’s and ELLE. Having the opportunity to work on a spread or create graphics for ELLE would be my dream project, and something that would create a sense of fulfillment for me as a graphic designer. This is a magazine that I have idolized from a young age for their designs and layouts. Bea Feitler, a women who worked as a header designer for ELLE and Bazaars, is one of my inspirations as a graphic designers.
promotional plan: In order to achieve this dream project, I would use my networking skills, connections, portfolio and my built up knowledge and skills as a graphic designer to pursue a position on a project at ELLE magazines offices in Toronto. This would be something I take on later on in my career after building up a name and identity for myself.
FINANCIAL PLAN AND RATE SHEET
Activity 4. Your business financial data START UP COST Start up costs
$ needed
When needed
Equipment – Phone (mobile or other business line) / Printer (+ scanner & fax) / backup drive
27.00, 3,200.00, 300.00 / monthly as well as initial payments
Phone: Monthly Payments
Software – Computer ( desktop / Laptop), IPad / IPhone, Wacom Illustrator Pad, Server, Adobe software ie... InDesign, Photoshop, Illustrator
600.00
Annually
Furniture – Desk, Chair, Laptop-stand
225.00, 150.00
Initially
Initial operating costs – Legal, Stationery, Advertisement (business cards etc…), Insurance, Rent, Research & Development, Expensed Equipment
250.00, 1,100.00, 1,000.00, 525.00, 1,000.00
Annually Insurance: Annually Research & Development / Legal : Initial Personal Ad / Rent: Montly
OPERATING COST Operation Costs
Total $ per month
work % per month
work $ per year
Rent
1,200.00
173.00
2,076.00
Utilities
100.00
40.00
480.00
Internet + phone
40.00
25.00
300.00
Office expenses
50.00
40.00
480.00
Project expenses
30.00
30.00
360.00
Maintenance
N/A
N/A
N/A
Advertising
15.00
15.00
180.00
Equipment/software replacement
N/A
N/A
N/A
INCOME PROJECTIONS Year 1
Year 2
Year 3
Number of Projects
6
10
14
Average value of projects
2,500
3,500
5000
Total proposed income
15,000
35,000
70,000
BREAK-EVEN HOURLY RATE Break-even = 30,000.00 Workable hours = 1140
Introduction to Design Management. GRAF1101. Professor Judith Gregory
Break-even hr rate = 30,000.00 / 1140 = 26.31
GOALS SHORT-TERM / MID-TERM / LONG-TERM Short-term: To establish my freelance career, build networking connections and to finalize my portfolio. . . . Mid-term: By year four, doing projects as a freelance designer by referals and have a large client base in creative industries. Have a job as a senior designer at a well established design firm in Toronto. . . . Long-term: By year six own my own Graphic Design agency as an art director and do large scale projects for big and small names in the industry. As well, contribute to major projects for large scale companies.
MY ROAD MAP
My ideal plan would be to do an additional year of schooling in New York City at Parsons university, to build on my existing knowledge. Following this I would want to start off as a freelance graphic designer to build up my resume and then gain direct knowledge first hand about the field through internship positions. After this I would use my experience, and built relationships in the industry to get a job in the industry.