AND CO. DESIGNS PROPOSAL UMBRA EMMALISA GRELLA
UMBRA
WEBSITE DESIGN AND CMS IMPLMENTATION
Project Objective.2 Project Scope.3 Project Timeline.5 Project Budget.6 Sign Off.7
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AND CO. DESIGNS Project Objective
UMBRA
Executive Summary Umbra has requested a complete re-design of their present website layout. The new website will be updated to be more user friendly and engaging with their current audeince as well as become more appealing to the younger more tech savey generations. The webiste will be reconstructed based on research and design strategies, and concepts will be revised based on client feed back. Company background - Umbra’s Story “ Founded in 1979 in Toronto, Canada, Umbra is a design company recognized for bringing intelligent houseware products to customers around the world. Originality is deeply rooted within the company’s foundation. Umbra began when graphic designer and co-founder Paul Rowan needed a window shade in his apartment. Unable to find one that fit his taste and price point, he created his own. Paul then teamed up with childhood friend, Les Mandelbaum, and together they began to re-imagine everyday items into modern designs – Umbra was born. Together with its international team of designers, the company values creating products that are original, modern, casual, functional and affordable. Today, Umbra is sold in over 120 countries.” Project Umbra, needs a completely redesigned web site for their Canadian market. Project includes online advertisements utilizing social networking to launch the web site, new web site with product information, corporate information and shopping cart sales. Launch date is August first, 2018. Project Objective The main objective is to redesign Umbra’s website and online presence through social media apps and advertisements. By utilizing multiple online platforms, Umbra’s distribution market will expand and in turn increase their online sales. The result of an updated online presence, will place Umbra at an advantage over their competitors distribution and accessibility. - To design a concept based on research and design strategies that will make the flow of the website both visually appealing and user friendly - Research of online trends and social media requirements for Umbra. - The inclusion of Umbra’s idetity in the design and presences of the website.
- Continured maintence and future work on the website after completetion of the web re-design. - Advertisement suited for different platforms of social media and electronics. - Designed website with updated photos of their products.
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AND CO. DESIGNS
UMBRA
Project Scope
Target Audience 1. Young Families 2. Couple (24 - 35 years old) 3. Urban Dwellers 4. University Students Competitive Matrix UMBRA’s competitors consist of Ikea, Pier 1 Imports, and Pottery Barn.
COMPANY
POINT OF PARITY
POINTS OF DIFFERENCE
- direct, sells a wide range of home products
- sells furniture and other - offers different imhome products ported from around the world
PIER 1 IMPORTS
- indirect, it does not claim prices and has a slightly narrow home product range
- sells furniture and other - offers different imhome products ported from around the world
POTTERY BARN
- indirect, it does not claim prices and has a slightly narrow home product range
- sells furniture and other - design services home products - higher end materials / style
IKEA
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DIRECT / INDIRECT
CREATIVE MANDATE
PROJECT DELIVERABLES
The websites redesign and app will follow UMBRA’s current colour palette to identify with the brand. The overall design will remain clean and urban to accurately reflect their tone and manner.
Advertisement suited for different platforms of social media and electronics, redesigned website with updated photos of their products = With an updated online presence, Umbra will become more accessible on multiple platforms and a new online demand will be created. Users will be able to access their products faster and easier with their new app and updated website.
The overall tone and manner that UMBRA’s redesign will portray a modern and urban feel. With is enhanced online presences, it will be more user friendly and appeal to younger generations–making its brand image more current and trendy.
AND CO. DESIGNS Design Team
UMBRA
Emmalisa Grella Sr. Designer - Creative Director
Emmalisa has worked on multiple projects that involve brand evolution and website redesigns. She has years of experience in the design industry and is familiar with the trends of the online world.
Savana Tags
Programmer - Creative Director Internationally known, Savana Tags is our teams programmer, coder and Creative Director. She will oversee and revise all work done on the website–making sure it meets all the requirements and will not pass for anything less than the clients requests.
Olivia McEwen Jr. Designer - Promoter
Olivia and Emmalisa have worked along side eachother for many years now and work well as a team. Olivia is known for her dynamic design layouts and thinking outside the box. She specalizes in researching social media trends and will take care of promoting the new website on all platforms.
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AND CO. DESIGNS
UMBRA
Project Timeline
Project Timeline - Design Process & Team Responsibilities
WEEK 1
WEEK 2
Step 1 research & design strategy *Emmalisa & Olivia *
WEEK 3
Step 4 Flash design *Savana *
Step 2 Concept develompent *Emmalisa*
WEEK 4
WEEK 5
Step 6 Flash development *Savana *
Step 5 Web Development *Savana *
Step 3 Layout finalized & structure design *Emmalisa & Olivia *
WEEK 7
WEEK 8
WEEK 9
Step 7 Graphic & content Implementatin *Olivia *
WEEK 10
WEEK 11
Step 8 Testing *Savana * Step 9 Finazling and programming *Emmalisa & Savana * Step 10 Launch Prior to Aug. 1st *Emmalisa , Savana & Olivia *
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WEEK 6
Monitoring website *Savana *
AND CO. DESIGNS
UMBRA
Project Scope
Detailed Project Budget
PHASE 1: DESIGN CONCEPT Cost 1.1 Research
1200.00
1.2 Concept Dev.
2400.00
1.3 Layout Finalized
1800.00
1.4 Flash Design
180.00
Hourly Rates for any extra required work: Art Director $130.00 Lead Designer $110.00 Junior Designer $75.00 Web Developer $190.00
PHASE 2: DESIGN DEVELOPMENT Cost 2.1 Web Development
1100.00
2.2 Flash Dev.
760.00
2.3 Graphic Implementation
4800.00
PHASE 3: IMPLEMENTATION / PRODUCTION Cost 3.1 Testing
200.00
3.2 Final Tweaks
140.00
3.3 Launch Strategy
140.00
Summary
Payment Schedule
PHASE 1: DESIGN CONCEPT Deadline: Week 03. Total Cost: 5580.00
25% of budget due upon signing of this agreement = $3,165.00
PHASE 2: DESIGN DEVELOPMENT Deadline: Week 08. Total Cost: 6660.00 PHASE 3: IMPLEMENTATION / PRODUCTION Deadline: Week 11. Total Cost: 480.00 TOTAL: 12 660.00
25% of budget due upon 50% completion of = $3,165.00 Remainder of the budget upon 100% completion. = $6,330.00
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Sign Off
Client Printed Name
Client Signature
Date dd/mm/yy
Emmalisa Grella Sr Designer Printed Name
Egrella Client Signature 18 / 04 / 18 Date dd/mm/yy
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