Cop3artboards

Design and produce a platform where postmodernism is both described and discussed in relation to contemporary graphic design. The tone of voice should be both informative and open ended, allowing the audience to express personal opinion.

Where postmodernism is an ambiguous subject, this should be portrayed in the execution and concept of the project. The target market for this project will be young designers, either students or professionals aged between 18 - 35.

Postmodern theory may work to inform contemporary graphic design, and so this needs to be communicated.

The logo acts as a focal point, and introduces an overall theme. A bold red colour is complimented by soft pastels.

The icon design work to visually define the concept, and take simplistic imagery that is inspired by science and formula, and replace the glyphs they resemble within the logo itself. Another focal point, is the abbreviated logo, which can be used across digital plaforms, and represents the project.

Two animated gifs were created to kick start a Tumblr blog, where the project will take the form of a critical blog. The gif on the left acts as the site logo, and the poster below works to promote the blog in its conception. postmodernformula.tumblr.com

Digital representations of the cards that are incased within the envelope. One of the aspects of Postmoden Formula is secrecy, and the ‘formula’ holds all of the secrets to creating postmodern graphic design, and so the envelope will be sealed, with a perforated strip that the viewer will have to rip, in order to see the contents.

The printed products are tangible, and allow the viewer to interact with the product. The postcards are small (A6) and are easy to understand, using pictoral demonstrations on the front to describe key terms, and a set of satirical instructions on the back.