They constantly aim to be a brand that makes people feel good, a company that ‘does good’, and make tasty and healthy feel good drinks.
The design problem The brand ethos is too subtle, and needs to be made clearer. As an expanding company they need to define who they are and what they do through the design of the labels on their drinks.
Current labels
Competitors
What would I need to bring to the brief? “The “golden rules” we stuck to since the start of the business are that we only use 100% natural ingredients and never add sugar to our drinks.”
My initial thoughts are to use a traditional fruit press as one visual shape, and a key and key hole as another, and merge them together. this would signify the simplicity of the company ethos, and perpetuate it.