YCN: Femfresh
Campaign contextual reference The female image has been portrayed in many various ways, though these examples show a less misogynistic, and more women friendly image. Though sexy, and feminine, they appeal to women. Joan is a character that is confident in her sexuality, and feels like a strong woman. This is the kind of woman I wish to hint at through a subtle illustration within the campaign.
Joan - character in Mad Men
Malika Favre