Sherlockboards

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Sherlock at the Castle: Influences

This brief concentrates on promotion for an event, so by looking creative examples of copywriting, and either photography or other means of image making. The Beautiful Meme (English National Ballet) used unusual and memorable copy to grab attention and show off the photography of the dancers. The work for Theater StGallen simply uses a diagonal grid, with a strong use of typography. There is no use of creative copy for this promotional material, just strong typography and photography. Another interesting use of photography is for the Shakespeare’s Globe Theatre, where a lighthearted behind the scenes insight keeps the viewer captive, and puts them in a voyeuristic position.


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