letters & other stories SS17 Campaign Strategy
audience
20-50 years old personal style diverse lifestyle experimental global
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personal letters handwritten style connections personalities intimate values pride inspiration stories empowerment
objectives values followings community press influencers editorial core concept
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January
• Print advertising. • Brand ambassadors.
February
• Campaign promotion begins.
March
• Campaign launch. • Stories Magazine.
April
• Muses selected. • Design directions.
May
• Collection released • Promotion across all platforms.
Sample Instagram posts.
Stories Magazine
Letters & Other Stories Campaign Feature.
context for success conversation community loyalty incentive relatable slow living core values
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letters & other stories tell us your story