Presentation

letters & other stories SS17 Campaign Strategy

audience

20-50 years old personal style diverse lifestyle experimental global

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personal letters handwritten style connections personalities intimate values pride inspiration stories empowerment

objectives values followings community press influencers editorial core concept

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January

• Print advertising.

• Brand ambassadors.

February

• Campaign promotion begins.

March

• Campaign launch.

• Stories Magazine.

April

• Muses selected.

• Design directions.

May

• Collection released • Promotion across all platforms.

Sample Instagram posts.

Stories Magazine

Letters & Other Stories Campaign Feature.

context for success conversation community loyalty incentive relatable slow living core values

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letters & other stories tell us your story