Brand Presentation 2014
Table Of Content 1. Brand Story 2. Brand Inspiration 3. Scalise’s Collaboration 4. Scalise’s Vision 5. Positioning 6. Competitor Brands 7. Scalise Man 8. Scalise Woman 9. Scalise Children 10. Design & Fabrication 11. Store 12. Communication 13. Media Strategy 14. Business Development
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Brand Inspiration: Saint Tropez The brand draws its inspiration from the French Riviera's legends and the South of France rapturous natural decor. Particularly internationally known seaside destination, Saint Tropez. Saint Tropez's spirit and natural beach beauty inspires the whole collection, with a large range of choices of swim shorts with the Tropezian legend faithfully in mind. Our typical clients are between 30 and 40 years old, married and with young children. They work and enjoy taking time off during the holiday to spend time with their kids without compromising styles. Scalise is a family concept, the whole family can get a trendy look, glamorous and true to their image. Premium quality materials that are carefully selected Saint Tropez make up the character of the brand. Scalise brings French style to the soft pleasures of "Bathing at the sea"
Scalise’s Collaboration
Scalise Saint-Tropez is starting collaboration with Soho house Miami and LA. Membership is extremely selective and its members drawn mainly from the media, arts or fashion industries.
Scalise was chosen by the famous brand - BREITLING to create 500 swimwears for the VIP customers.
Scalise has done an exclusive collaboration with Riva
’s Vision Adding key categories to the offer: resortwear
Ageless brand W
Scalise’s Positioning Scalise is a brand with a chic, fashion and luxury positioning.
Fashion!
Value!
Luxury!
Basic!
Competitor Brands
Scalise’ Man & Woman
Scalise’ Children
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The Design & Fabrication! With 36 stages in the production process, Scalise ensures a total quality management. ! Each member of the team, are familiar with the most up-to-date techniques. One of them is the printing process called ÂŤ with rollers Âť which could need up to 12 applications to get the right color up to the slightest nuances.!
The Design & Fabrication Our attention to detail is distinguished by several unique features to our brand, including: - Our Swim Short Fabrics made of polyamide material that feels like cotton. - Our Printed T - Our Cotton Inner Lining is left unstitched for extra comfort. - Our Drawstring Cord is braided with two colors and its tips are exclusively capped with the T r. - Our Fine Linen Textiles are carefully selected for its softness and beautiful drape.
The Collection – SS15 SKU % By Category!
The Collection – SS15 SKU % By Category!
The Collection – SS15 SKU % By Category!
The Collection – SS15 SKU % By Category!
The Store Scalise shows a unique concept for its store and is praising the natural. This universe will immerse you into the holiday atmosphere and into the Tropezian’ dream. Recuperated along the Pampelonne into the Scalise store and the boutique decoration enhances the vibrant colors of the different models. The location: St Tropez, a privileged localization, situated in the heart of the city. The store is arousing the curiosity of passersby with its showcase that give a glimpse inside an authentic charm.
The Store Concept!
CENTRAL FOCAL POINT!
BEACH-SIDE PLANTING!
ROPE INSPIRED FIXTURES!
INTRIGUING DISPLAYS!
ST. TROPEX COLOUR!
NAUTICAL DETAILS!
RECLAIMED ENGINEERED!
COLOUR & ESSENCE!
RUGGED TEXTURE!
PURE!
DEEP AZURE!
WEATHERED!
NATURAL ARRANGEMENT!
SOFT COLOUR!
SEA SHORE MATERIALS!
The Store Concept! PLAN VIEW!
The Store Concept!
ENTRANCE VIEW!
SHRINE OF ST. TROPEZ VIEW!
SIDE VIEW!
The Store Concept!
CASH DESK!
RECESSED SHELF DISPLAY !
ROPE DISPLAY!
CABANNA DETAIL SKETCH !
International Distribution! Since its inception in 2012 with their St. Tropez flagship, in 2013 the brand opened its second store in Ibiza, Spain followed by additional stores throughout Asia and the Maldives. Scalise continues to expand with additional locations opening in 2014 including Dubai, Hong Kong, Mexico, Germany and the United States as well as their e-commerce store available at www.scaliseshop.com! Scalise Open First U.S. Store On Robertson Boulevard, L.A.! March 25, 2014 Los Angeles, CA – St. Tropez based luxury brand Scalise is making its debut into the United States with its first store opening in Los Angeles. This is the brand’s newest arm of expansion after opening doors in 2013 in Ibiza, Hong Kong and the Maldives.! Scalise will be taking the essence of the French Mediterranean coast and bringing it to Los Angeles.! The 1,300 square foot store will be modeled directly after its European counterparts featuring exposed and natural woods, beach inspired fixtures and sand floors in parts of the space. The unique details that adorn the store include statues of Saint Tropez, nautically stripped fabrics for the fitting areas, drift and natural wood shelving and unique garment displays.!
Business Development!
11 Scalise Store 2014! Los Angeles(USA), Saint Tropez(France) x 2, Ibiza(Spain), Paris(France), Venise(Italy), Hong Kong x 2, Mexico x 3!
15 Scalise Store Opening 2015! London(England), Saint-Barthelemy(France), New York(USA), Macau, Singapore, Busan(Korea), Mexico x 5, Milan(Italy), Dubai, Bejing(China), Bangkok(Thailand)!
Partnership!
Appeal For 2 Major Markets! USA! • Interest for brand positioning like ours! JAPAN! • The world’s 2nd biggest contemporary market and our high quality, great fit, sophisticated fashion ! should resonate with the consumer.!
Distribution Target!
Communication!
Social Media Strategy is sharing regularly photos with customers, articles about Saint Tropez or products. These posts should not be too commercial, we communicate with customers like if they were friends. Give them the French inspiration, like French advises (what to visit this summer in St Tropez?...) Share with them the Tropezian culture and way of life. Scalise strategy is to focus and communicate through digital marketing. The brand is currently present on 5 social networks:
Facebook @ Scalise, Saint Tropez
Pinterest @ scalisesttropez
Twitter @ ScaliseStTropez
Instagram @ scalise_sttropez
LinkedIn @ Scalise, Bains de Mer, Saint Tropez
Scalise on Facebook! Over 8600 Likes from all over the world! Most popular age group: 18-44 years! https://www.facebook.com/scalisesainttropez!
Scalise Website!
International Press!
International Press!
International Press!
International Press Details (online) June 30, 2014
International Press Racked May 28, 2014
Esquire.com June, 18, 2014
www.scalise.fr!