2
3
LIBERATED
FASHION FORWARD
TRUSTWORTHY
AFFORDABLE 4
5
OUTGOING
ELEGANT
MODERN 6
CREATIVE
7
IT GIRL
CONFIDENT ATTRACTIVE
U N P R E DIC TA B L E
8
9
ABSTRACT
COOL WET
MODERN 10
11
THE IT CROWD
BE EMPOWERED
12
BE SEXY
BE FREE
13
YOUNG
UNIQUE LIBERATED FEMALES
ST Y LISH
14
15
TRENDING
SEXY
COOL
EXCITING 16
17
AFFORDABLE
HIGH QUALITY
&
18
19
FEMALE
YOUNG OPEN-MINDED
AUSTRALIAN
20
21
SEXY
S E N S UA L
COLOUR
MODERN 22
23
24
ARCHITECTURE
DA NC E
25
26
27
POSES
28
SPI NA L
29
30
O I LY
STYLING
SCOOPED 31
CAMPAIGN
32
33
34
35
36
37
OFFLINE TOUCHPOINTS
38
39
40
41
42
ONLINE TOUCHPOINTS
43
44
45
46
47
48
49
50
51
52