05
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
Outcomes
Module Title
OUGD203
Doc. Code
DESIGN PRACTICE 3
OUGD203blank
BRIEF TITLE The Brief
Background
The Natural History Museum are proposing a re-organisation of their existing four zones; blue, red, orange and green. Categorise their existing areas and design the material for way finding and information about the content of the museum.
The Natural History Museum aims to teach visitors about the natural world and ‘inspire better care of our planet’. Their mission is to use their collections to promote ‘discovery, understanding, responsible use and enjoyment of the natural world’. Based in London, it boasts an enviable collection of animals in their four zones.
Concept/Proposition Categorise the existing areas into new groups so that they are more similar in nature. Design graphics for floors and walls, which help visitors guide their way round the museum. Use interactive screens at information points. Design leaflets with maps and information for taking around the museum. Considerations
Mandatory Requirements
How to best communicate zones/areas through colours and symbols. How to make information clear to a range of ages. Target Audience
Deliverables
Museum visitors, all ages
5 x leaflets, 1 per zone + 1 summary Proposals for interactive screens Designs for information point Wall and floor graphics
Tone of Voice
Studio Deadline
Informative, clear
Friday 28th May, 2010
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.