EMMA SILLS

Born in Buenos Aires, Argentina, on June 15, 1988.

Industrial Designer graduated from the University of Buenos Aires.

Attended London Art Portfolio in search of an artistic experience.

Loves to take photos of her cooking, her friends, and feet.

Specializes in art direction and innovation projects which involve technology, colours, shapes and communication.

Industrial Design

Art direction Share Senses

Colours Love Perform Dance Heat

Creativity

Photography

Joy

Product Design Smile Interesting

Passion

Love Colours Ideas

Learn

Innovation Hearts

Millinery

Sing

Discover

Shapes

Focus

Collage

Rupture

Ideas

Morphology

Sculpture Tipography

Like Focus Dance Learn

Sing

Discover

Hearts Share

I experience photography as a perfect triad of intuition, emotion and inspiration. I enjoy documenting moments to share my stories, my perspectives, my ideas, and my passions.

I found the perfect way to express myself in an everyday hobby , finding things in the intersection of design, culture and technology that excite the imagination and inspire creativity.

FOOD PHOTOGRAPHY It´s all about finding visually interesting and appealing compositions.

Looking for romantic lighting and shallower angles.

Presenting food as simple, clean and naturally as possible, often using effects such as selective focus, extreme close-ups and narrow-angled shots, full of sparkling colours.

A way of telling the story occuring in that context, in a small detailed frame.

RESTLESS FEET Images captured in memorial journeys and in everyday life.

Stories told from where your feet may take you.

Always willing to keep moving.

HOLIDAY FEET Choosing a viewpoint that creates a different composition than your eyes.

Mixing holiday landscapes with happy and relaxed feet.

TENDENCIES COLLAGES Finding tendencies of colours, objects and landscapes, and then mixing them together in a coherent and harmonic frame.

PRODUCT PHOTOGRAPHY I develop commercial photography as a freelance job.

It´s about representing a product in an accurate and attractive way.

My main objective while photographing products is to represent the product without distortion, with good lighting, and soft shadows.

Photographed products will later appear in catalogues and brochures, so it´s important to understand the nature and complexity behind the product in order to make its strong features stand out.

SCULPTURE

Inspired in Constantine Brancusi´s work related to birds.

As a hobby, I signed up in a sculpture workshop where I would continue investigating the nature of shapes and their development in three dimensional spaces.

While learning new techniques and materials, I trained the art of working with my hands.

Discovered a whole new world of design generation and volume intersections.

Within this workshop, I discovered and studied Constantine Brancusi work, who inspired my two final sculptures.

I would study his drawings, shapes and intersections and make my own interpretation of his work.

MY LONDON REMINITION Artistic Portfolio development in London.

During this portfolio preparation in the Fine Arts at London Art Portfolio I discovered the value of art in culture and society, while exploring my own personal direction.

Along this process I developed a critical understanding of a range of contemporary, historical and international contexts.

I was introduced to a solid ground in traditional and current changes in the visual fine arts that inspired my creative process.

Discovered colours, angles, instalations, ideas and different visual languages that changed my perspective of life.

Wanted to show my steps through beautiful and vibrating London and my reminition of this journey in this photography trial resumend in a window installation.

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This series includes photography, lettering and graphic design exploring the theme of “Memorial”. It was developed in London Art Portfolio course.

The distinct graphic quality allows playful manipulation of words, colours and contexts.

A combination of techniques that fall between art and design.

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PHOTOGRAPHY INTERVENTION

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TYPOGRAPHY

Developed in GoodType Typography Workshop, director: Martina Flor, based in Buenos Aires.

Beloved words that take personality, becoming a lettering.

Personal research into the graphic design world. Wanted to develop isotype design strategies, in order to be able to translate them into the design products.

PHOTOGRAPHY INTERVENTION

PHOTOGRAPHY INTERVENTION

YUM!

Feet intervention

Benches intervention

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Benches + John Stezaker inspiration

Feet + Memorial inspiration

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Design Musseum + TATE inspiration

Photo intervention

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Art Collection inspiration

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British Musseum + texture inspiration

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The Royal Borough of Kensington and Chelsea

Portobello road. w.11

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Portobello Road + market inspiration

MORPHOLOGY DESIGN Significant development of Form, together with the necessary tools for their production.

Sensitive appropriation and understanding of the internal structure of units and formal sets.

Linking specific conceptual design systems with specific consumption and production design.

Establishment of socially validated systematic correspondences.

Form´s behaviours, values and evocations. Form within this framework, as object of study, will be understood as the place where the design synthesis occurs between uses and manufacturing techniques

HYDRIC CONSCIOUSNESS

WORKING SPACE

ECO GLUP is the development of a short-term solution to reduce the level of water used at home.

The divice collects water dismissed in kitchen sinks, so that it can then be reused in different home needs.

Designers working at home.

Contemporary jewellery designers investigate materials, processes and technologies.

This activity requires a workspace where the creative process con be naturally developed without affecting those sectors confined to thin and delicate duties.

My project culminated with the idea of generating an auxiliary working table that contemplates and systematizes the tasks of strength and support.

eco glup ECO GLUP Designed Logo

The starting point of ECOGLUP´s design is the instant adaptability to the context of the kitchen.

It is a simple structure that requires no modifications for installation.

It is manually mounted under the countertop and coexists with the organization that preceded it.

It resolves techniques like hammering, polishing, cutting, breaking, painting and scabble by integrating tools to the working table.

BABY STROLLER DESIGN

Optimization of the operatibility and folding system of the stroller.

The core of this project is sleek simple funcionality.

The closing mechanism is design in order to ensure the user´s comfort when folding the product.

OPENED & CLOSED Not revealing everything at first sight.

Out of use, the product is closed and coexists with everyday household.

In use, encourages the desire to beat, to work, to take over the table and let the imagination flow without fear of damaging the workbench.

Safety when working.

Folding crank to open table walrus.

Variation of materiality based on the function of each sector and tool.

Clear contrast between inside and outside

Integration of tools to the working table.

Carefully selected materials, tools and accessories that do not compromise the designers job.

“TOPOMORFISMO ” Cultural economies in Latin America.

Group work developed in collaboration with “Fundación por la Boca”, to develop products for positioning “La Cuenca del Riachuelo Matanza” as cultural icon of Buenos Aires.

Two colleagues and I designed a system of gastronomic products that merge the characteristic dimensions of the past, recreating them in the present tables.

Our main objective is to convey emotion to the user in its dining experience, using as tools the historical context and the basin´s characteristic images.

System designed for the classic argentine “bodegón”, where diners are mainly local and foreign tourists.

Packaging System The whole service of how the products are sold and how the packaging interacts with the user was designed following the product´s features.

This viewpoint of our gastronomic set, shows a classical image of the old factories settles over the river´s bases.

Set sequence when using

Real prototype of our gastronomic set presented in the University of Buenos Aires.

GYM EQUIPMENT EXHIBITION STANDS DESIGN I design exhibition stands as a freelance job.

The design process involves presenting ideas as sketches, scale plans, computer-generated visuals and models, and discussing them with clients.

For each stand, I inspire myself in the costumer´s requirements, the product which will be exhibited, the context where the venue will take place, and my own personal background.

I must then proceed on the study and interpretation of the correct materials involved in the constructing process, so that design is in equal balance with the costumer´s possibilities of costs and technologies.

To me, stands design is a mixture of conceptual design and knowledge of safety, regulations and applicable standards.

Making of a working prototype.

First project where a business plan had to be executed and respected while keeping an innovative design development.

Work performed under Technology IV Cátedra Louzau FADU 2010

REMDOX is a multi-station fitness machine that seeks to alter the aesthetics of classic gym equipment while adapting to its usual context.

In this group work, it was necessary to develop strategic thinking to merge all those fields surrounding the product: the mechanical design of each of its parts and mechanisms, its industrial production, the business plan, its adaptation to the context, its relationship with the user, the product´s communication, its semantics and its implementation in the allocated space.

Emma Sills Miguelina Pitón Marina Germani Julieta Munilla Azul Canessa

REMDOX WORKING PROTOTYPE

REMDOX WORKING PROTOTYPE

The selection of materials and technologies to industrially produce the machine of cooperatives.

The rotational moulding was the most appropriate method to produce the most complex plastic parts.

ACCESIBLE TECHNOLOGIES FOR RECYCLING

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ALAMEDA is the development of an innovative mechanism for crushing recycled glass, implementing a semi-automatic system to slide the material by gravity. It was designed along with two fellow students as our career´s final thesis.

The project culminated with the production of a new and particular machine designed to reduce the user's physical effort and asure safefunctionality to the operator's work.

A complete system of implementation and incorporation had to be structured and designed beforehand, as there are no previous products as Alameda available in the market.

The project was a complete service system design that innovated working conditions and organizations in every Argentinian Cooperative dealing with urban waste.

ALAMEDA ´s working prototype.

In order to radically change working conditions in urban waste cooperatives, ALAMEDA had to be designed taking into account the whole system encompassing the product: the symbolic hypothesis behind it, the technological hypothesis, and its innovation features.

There was great work focused on the semantics of the product and its relationship with the user, in order to create a friendly and globally complete design.

In 2012, ALAMEDA was presented to the National Innovation Contest INNOVAR, where it was mentioned as the second prize winner for the Innovation Product Category.

EMMA SILLS

San Nicolás 4747 - C.P. 1419 - CABA Buenos Aires, Argentina (005411)4502-4678 (0054911)6046-3973 emma.sills@hotmail.com http://www.portfolioemmas.blogspot.com http://www.flickr.com/photos/emmasills/

EDUCATION Universidad de Buenos Aires (UBA) Industrial Design (Grade 7.45/10) Design, Art, Applied Sciences. Developed a strong interest in morphology of design and art direction.

London Art Portfolio Exchange Student (Personal Research) Innovation and idea development. Discovery and extension of new skills, mediums and technique.

Art and Photography investigation.

St. Brendan´s College Orientated to mathematical sciences. Bilingual education.

Other courses Design and Business Management - Metropolitan Design Center Typography Workshop in GoodType Typography. Director: Martina Flor.

Art Direction seminar. Director: Mercedes Alfonsín.

Millinery Workshop. Director: Laura Noettinger.

Sculpture. Director: Margarita Gordyn.

Car sketching and rendering workshop.

2006-2011

Summer 2011

2001-2005

Sept - Dec 2012 April 2012 August 2011 2010 2009 2009

WORK EXPERIENCE Estudio Fuga April 2012 - Present Senior Designer Assistance to companies, designers and entrepreneurs to improve their competitiveness through design. Program management for new product development through the articulation of the various stakeholders in their value chain.

Freelance Assistance to Scenography Art director. 2D drawing of scenography planes. Photography.

3D modeling of expo-stands.

Vortex Design Solutions 3D modeling and 2D drawing (SoildWorks, Autocad, Delcam). Dimensional studies.

Pieces correction. 3D scanning remastering. Team work along engineers and designers.

2007- Present

April 2011 - April 2012

PRIZES & RECOGNITIONS . 2° Prize in Innovation Product category for ALAMEDA, glass crusher machine. INNOVAR National innovation, design and technology Contest. 2012. Buenos Aires, Argentina ADDITIONAL INFORMATION . . . . .

Amateur hockey player for 13 years. Team captain in 2005 and 2006.

Racing runner, Hip-hop dancer, and roller skater.

Belong to St. Brendan´s Music Comedy School for over 15 years.

Constant photography and art investigation.

Travelled through South America, North America and Europe.

Backpacked all across Argentina. Always, with my camara.

LANGUAGE AND COMPUTER SKILLS . Spanish, English . Rhino 3D, V-ray, SolidWorks, Photo View 360, Inventor, NX3, 3DVia Composer, Delcam Crispin Powershape, Corel Draw, Illustrator, Photoshop.