BRAND USAGE GUIDE COACH
Book 3
2
Index Overview and Contact information
5
Color Logo
6
Black & White Logo
8 10
Colors
12
Fonts
14
Lock-Ups
16
Protective Area
20
Formatting Restrictions
24
3
Color Variations
4
Overview These guidelines are intended to provide an overview and clear understanding of the COACH logo. Anyone authorized to use the COACH logo must use it in accordance with the guidelines outlined in this manual.
5
www.coach.com
6
Color Logo
7
CL
AS
T
S
IC
ST
YLIS
H CU
E RR
N
8
Black & White Logo
9
CL AS
T
S
IC
ST
YLIS
H CU
E RR
N
10
Color Variations
CL AS
T
S
IC
ST
YLIS
H CU
E RR
N
11
CL AS
T
S
IC
ST
YLIS
H CU
E RR
N
12
Colors
13
Hex Code: #630f18
Hex Code: #DCD8CF
CMYK C=34 M=97 Y=84 K=52
CMYK C=13 M=11 Y=16 K=0
RGB R=100 G=16 B=25
RGB R=220 G=216 B=207
14
Fonts
Museo Sans 700
font used for tagline and main text inside circle
15
ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890
16
Lock-Ups
17
CL
AS
T
S
IC
ST
YLIS
R H CU
N E R
18
C
IC L ASS
ST YL
I
UR SH C
REN
T
19 CLASSIC STYLISH CURRENT
20
Protective Area
21
CL AS
T
S
IC
ST
YLIS
H
R CUR
EN
22
CLASSIC STYLISH CURRENT
C
IC L ASS
ST YL
I
UR SH C
REN
T
23
24
Formatting Restrictions
CURRENT SH
LI
Rotation
C
25
CLASSI
Y T S
26
T
CL
A
S
S
IC
STY
U LISH C
Repositioning of Text
RR
E
N
27
CL AS
ST
EN
T
S
IC
YLISH CURR
Warping and Stretching
CLASSIC STYLISH CURRENT
28 Repositioning of Elements
CL A
S
SI C
29
ST
YL I
SH
CU
R
RE N
T
Rotation
30
31
This Brand Usage guide was created by Emma Thompson. The Typefaces used are Museo Slab and Museo Sans.