FullStop. Nutrition

the importance of ‘eating the rainbow’ and getting micronutrients from food sources as much as possible. From a purpose perspective, I wanted to make it easy for women to truly nourish their bodies becuase recent research shows that up to 50% of women aged between 25 and 50 get an insufficient amount of a variety of micronutrients. On top of this, the majority of people in the UK do not eat enough fibre and this has far reaching impacts on gut health, inflammation, immunity and hormonal health. Likewise, it was important for me that we use any success of the business to make a positive social impact - which is why we have partnered with AAH.”

5. What are your future goals for the brand?

“Going forward, I’d love to build a community around the brand - to have a super engaged customer base and do community and online events. I would like to be the leading brand for complete nutrition for women and make a huge positive impact on not only our customers lives by empowering them to feel their very best, but also to donate hundreds of thousands of meals to children in need.”