EXPORT FOR GROWTH
ACCELERATE YOUR SALES IN EMERGING AND HIGH GROWTH MARKETS
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EXTEND YOUR GLOBAL REACH Our goal is to help your company secure new international business in the high growth markets of Latin America, South East Asia, China and India, through intensive commercial and strategic assistance. How to Extend your Global Reach Over a period of up to two years, our locally based market specialists and ‘in-market’ delivery partners will work closely with your team to deliver a comprehensive market entry strategy, from inception through to execution. By the end of this period you will have developed new contacts and a detailed understanding of the target market that will help to ensure future sales success. The support available can be tailored to your needs, and includes: •
Assessment of viability and competitiveness of product/service
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Market readiness and market entry planning
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Defining of market research and facilitating in-territory support
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Commercial risk assessment, pricing and marketing strategy
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Identifying and developing contacts
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Evaluation of the viability of opportunities
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Market visit support to meet prospective buyers/distributors
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Business development and sales support
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Negotiations and post-sales support to ensure export market sustainability
How to apply for the Extend your Global Reach programme As a rule, companies applying will be experienced exporters, already trading beyond the EU, with an annual turnover of around £5m and financial resources of approximately £30,000 to invest in market development over the two year duration of the programme.* If this sounds like your business, and to get one step closer to growing your sales in high growth markets, please call us on 0330 124 4441 or email international@businesswest.co.uk Alternatively, for more information visit www.export4growth.co.uk * Where companies do not meet these criteria, but they offer a compelling and innovative product or service with potential to succeed in the target market, their application would be considered on merit.
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