I am a turkish creative natively born in Germany who lives in Italy and works in the field of Design and Art Direction. I have worked in several advertising agencies and gained notable experience as a Communication Designer where I headed up several projects especially in Brand Identity and Package Design for important German clients. During my stay in Italy I have spent three inspirational years, where I didn’t slow down loving what I like most. In fact during these years I won several competitions. This shows clearly that design for me carries a great weight. In the following you will discover my creative projects in categories ranging from full design processes, advertising, corporate and brand identity, packaging and awarded artworks.
1 ¬ Art Direction Identity ¬ Mi Casa es Tu Casa Packaging ¬ Cola Turka “Whirling Tulip” Conceptual Redesign ¬ Esbjörn Svensson Trio Identity ¬ Fondazione Achille Castiglione Communication Concept ¬ Move with Tube Identity, Packaging ¬ Chocolatier Logoset ¬ 2010 - 2013
2 ¬ Advertising Galbani ¬ La prima mozzarella più leggera Pavesini ¬ Taste has it’s natural weight Oust ¬ Eliminate bad odors, breather easier again Apple Inc. ¬ There is always an Apple in your life
APPROACH ¬ The Logo is based on the idea of connectivity and “togetherness” between dots and spots. In its pure form the Logo distinguishes itsefl from being complex and misunderstood. Missing parts are filled in the mind unconsciously and individually.
BRIEF ¬ The task was to develop a new Logo and a blog website design. All in all the main request was to present a strong a visual key element, that represents connectivity and colorful harmony between students.
Identity ¬ Mi Casa es Tu Casa
OBJECT ¬ A new Identity for an online exchange program platform between Laureate International University students around the globe. Students and members can upload their artwork, showcase and get inspired by new ideas of each different country.
APPROACH ¬ The tulip was the best matching iconic symbol in my mind to highlight the idea behind my 10th Anniversary Package design for Cola Turka. A closer look from the Logo to the whole bottle unveils the shape of an awakening tulip from the top.
BRIEF ¬ The DIY Design Competition, hosted by European Packaging Design Association was addressing the turkish company Ülker. Design of a 10th Anniversary Package Design including new Logodesign.
Packaging ¬ Cola Turka ”Whirling Tulip”
OBJECT ¬ Award winning Packaging Design for the turkish Cola company Ülker. Featured on Packaging of the World. Nominated and awarded by the European Packaging Design Association.
Packaging ¬ Cola Turka ”Whirling Tulip”
Turkish patterns used for the packaging units.
Packaging ¬ Cola Turka ”Whirling Tulip”
“Whirling Tulip” in three variations with genuinely turkish patterns.
APPROACH ¬ I have managed to define an exclusive clear structure to guide the brand through simplicity. The conceptual strategy is based on their creative way of playing Jazz music.
BRIEF ¬ A Rebranding concept for the swedish Jazz music band Esbjörn Svensson Trio.
Conceptual Redesign ¬ Esbjörn Svensson Trio
OBJECT ¬ Conceptual Rebranding of Esbjörn Svensson Trio and especially the album From Gagarin‘s Point of View.
Conceptual Redesign ¬ Esbjörn Svensson Trio
Rebranding applied on the Album “From Gagarin‘s Point of View”.
Conceptual Redesign ยฌ Esbjรถrn Svensson Trio
Digital music cover before and after.
APPROACH ¬ The most significant colors in Achille Castiglioni‘s products is orange and the shapes of clear rectangular and clean edges. Generally they gave me the idea, to empower a strong visibility through the acronym of the letter in very decent basic geometric forms.
BRIEF ¬ It must be original, clear, distinctive, versatile, attractive, with communicative power in small or large sizes, in color but that does not lose effectiveness if reproduced in black and white. Represent the personality of Achille Castiglioni and the characteristics of the institutional role of the Foundation.
Corporate Identity ¬ Fondazione Achille Castiglione
OBJECT ¬ A Corporate Design proposal to identify and exploit the Foundation Achille Castiglioni.
Corporate Identity ÂŹ Fondazione Achille Castiglione
Corporate Design applied on Letterhead, Envelope and Business Cards
APPROACH ¬ A unique idea has been considered. The typeface acts as an important visual element.
BRIEF ¬ Designproject at Nuova Accademia di belle Arti: a generative poster based on a social issue.
Communication Concept ¬ London Tube Typography
OBJECT ¬ Communication concept in form of a typeface especially for a Londoner, that is based on the Logo of The Tube, London Transport.
Communication Concept ¬ Move with Tube
Poster Design focused on self-initiated “The Tube” font to address a social issue, that touches every living organism on earth. Simply the idea is to motivate people to use more often the underground, metro and public transports rather than cars. (Text in Poster left) “Drive more often public transport.” The emmission of CO2 is responsible for the greenhouse effect. Day by day the Earth is warming, that has fatal consequences for humans and the environment. Those who choose to ride public transport reduce their carbon footprint and conserve energy.
APPROACH ¬ Dark and pure swiss chocolate with 90% cocoacontent wrapped in a premium packaging.
BRIEF ¬ Focus on Brand Identity and a packaging unit. The challenge was not only to design a new graphic product range but a pure and premium chocolate that distinguishes itself clearly.graphic product range, that compliments the current waste packaging product/item and gives it a second life.
Brand Identity ¬ Chocolatier
OBJECT ¬ Brand Identity and Packaging Design concept of a 90% pure cocoa content dark and pure swiss chocolate.
Graphic Design ¬ Logoset, 2010-2013
OBJECT ¬ Featured set of brand marks and logos made by me in period of 2010 – 2013. Some of them are in use, some were rejected, some are made for fun.
Graphic Design ¬ Logoset, 2010-2013
OBJECT ¬ Featured set of brand marks and logos made by me in period of 2010 – 2013. Some of them are in use, some were rejected, some are made for fun.
APPROACH ¬ During my stay in Italy I have been eating a lot of italian “light” mozzarella cheese. Despite that, I discovered that there is no clear visual communication generally that expresses the mozzarella and its light benefits. So I focused on an obvious visuality, literally how “light” it is.
BRIEF ¬ Express the light and italian mozzarella cheese produced by the great cheese company.
Advertising ¬ Galbani
OBJECT ¬ Personal advertising project to promote the very light italian mozzarella.
APPROACH ¬ The symbolic element I used to represent was the balance, the feather and the biscuit Pavesini itself united together. Showing a peaceful and harmonious combination of an equilibrium. The conceptual idea is communicated through the pay-off “Taste has its natural weight”.
BRIEF ¬ Communicating the ingredients (only flour, eggs and sugar) of the biscuits, thus its lightness and taste without any fat and additional ingredients.
Advertising ¬ Pavesini “Taste has its natural weight”
OBJECT ¬ An Advertising Campaign in Print and TV (30”) for the lightweight and tasty italian biscuit brand Pavesini developed at NABA.
APPROACH ¬ To communicate a new approach I used the scent spray as medical tool for a better and healthier living. The way of representing a decent like a medicine, is creating a mood you don’t expect it from a scent spray, which is revealed in the end of the commercial.
BRIEF ¬ Oust is a scent spray that eliminates odors without covering. Its special formula neutralises odors in the air like smoke, bathroom and pet, leaving an air smelling clean and fresh. The functional benefit is, that Oust eliminates quickly all types of odors (and smells) and leaves a fresher air and cleans the atmosphere. Communicating the benefits with an effective message through an original idea.
Advertising ¬ Oust “Breathe easier again”
OBJECT ¬ Advertising Campaign in Print and TV (30”) for the scent spray Oust developed at NABA.
APPROACH ¬ What if Apple already existed in our life since the beginning? If so, it has and will have always a strong impact how we behave and use technological products and understand creativity. Therefore I developed the payoff “There is always an Apple in your life. Since the beginning.” and used images which are strongly common and retications in past and history.
BRIEF ¬ The brand has become a lifestyle and not only a technological object, that effects the “everyday-life” marked with dynamics of a social-network society. Communicate Apples value through its presence life as an accelerator of relationships, ideas and new possibilities. It is necessary to devlop a Brand advertising campaign with a strong involvement and a new concept payoff.
Advertising ¬ Apple “There is always an Apple in your life”
OBJECT ¬ A print advertising campaign for the tech company Apple developed at NABA.
Advertising ¬ Apple “There is always an Apple in your life”
OBJECT ¬ A print advertising campaign for the tech company Apple developed at NABA.
www.emretelli.com