Kitaek Lim_Seoul CREATIVE CULTURAL INCUBATOR CARPET IN WESTERN GATEWAY OF SEOUL

Creative CulturalINCUBATOR Incubator Carpet in Western Gateway of CREATIVE CULTURAL CARPET IN WESTERN GATEWAY OF SEOUL Seoul

Fisrt Mentor: Stephen Read Second Mentor: Henco Bekkering EMU bk 1393766 Kitaek Lim

Contents

Contents

between DMC, Cultural Point and knowledge point.

1. Introduction -Vision & Main Problem Statement -Methodology

Analysis

Analysis

2. Analysis 2.1 General Analysis City Profile of Seoul -History -Demography -Economy -Society

Introduction

In order to connect the insufficient spatial connection

Introduction

Contents

Contents 3. Design 3.1 DMC-Cultural District-Brain Network Synergy(Spine role) 3.2 Vitalizing Intermediary Position 3.3 New Waterfront (Spinoff) 4. Stakeholder -Relevance -Evaluation

Design & Strategies

Stake holder

Stake holder

2.2 SWOT Analysis -National Level -Regional Level -Local Level

Design & Strategies

Spatial Structure -Geographical Structure -Changes of Urban structure -Technical Structure -Household Structure

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In order to connect the insufficient spatial connection

Conclusion

Conclusion

2.3 Reasearch Question 2.4 Theory

5. Conclusion -Reference

between DMC, Cultural Point and knowledge point.

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Introduction

Introduction (Problem Statement)

(Vision & Goal)

Introduction

Introduction

VISION & GOAL

Insufficient Spatial Connection between Digital Media City, Cultural Point and Knowledge Point(Universities)

VISION Making Strategic Creative Cultural Point in the Western Gateway of Seoul

Stake holder

Stake holder

Conclusion

Conclusion

Seoul has its powerful potentials as a cultural point. Nowdays the cultural contents like Korean movie, drama, animation, IT software and characters are dominant among Asian countries. So many soft contents are now exporting to all the asian countries. Many people calls this trends as a “Hanryu” phenomenon, which we can translate the “Korean Wave” The site that this study focuses is the western gateway of Seoul, This area is becomming more important because of the rail way connection from Incheon international Airport to Yongsan Sub CBD area. Government is constructing Digital Media City(DMC) in this area for the creative cultural business district to make the strategic culutre-knowledge based industry area. This study is focusing on the right way how to make this area as a effective culture-knowledge based industry point in western gateway fo Seoul.

Design & Strategies

How to make effective Culture-Knowledge based Industry area in Western Gateway of Seoul?

Analysis

Vision of Western Gateway of Seoul in 2039

Design & Strategies

GOAL

Analysis

This study is focusing how to make the Strategic creative cultural point in a certain city. Service based 3rd wave industries is now converting into 4th wave cultrure very fast. One of the important factor of the 4th Wave industry is that creative business is combiining with culture and knowledge based clusters. These kinds of industry tend to arrange their location with good network system to make the effective synergy together.

MAIN PROBLEM

When we think of the main problem statement of this area, important feature is that newly making DMC area and extisting powerful point suct ascultural area(Hongik cultural District) and Universities are not well connected.

Why does this phenomenon happen?

This area has been a western edge or border in city of Seoul. Seoul has sprawled so fast, and with the newly made international airport and potentials to make the connection with North side, now this area is becomming more and more important as a gateway of Seoul. That is why municipality are making the large scaled creative business industry district in this area.

Main Problem of this Study

Between DMC, Cultural district and universties, there are some obstacles to be integrated together. There are important and dominant strong infrastructures such as inner highway, railroad to North, and streams to cut the borders into two.

With the cluster theory, the effective communication and cooperation are essential condition to make the synergy effect not just the organization but also the geographical postion together, which is also very important.

This study will speculate how we can overcome the problem and how we can make a proper intervention with this area as a effective creative industry combined with cultural district and brain s(universities)

Relationship between Regions Goals of This Study in 2037

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2. Analysis

2. Analysis

City Profile of Seoul Urbanization Process of Seoul Fabrics

Berief Urbanization History

Conclusion

5

Stake holder

Japanese Annexation & Invasion to China

Design & Strategies

4,19 Student Demonstration

Conclusion

Fast Economic Growth

Stake holder

Korean War

In 1914, this system was abandoned, and certain areas of the city’s administrative district greatly expanded. In 1905, the city had a population of some 250,000 people. With increases in the Korean population of the city and the influx of Japanese settlers, by 1936, the population had soared to 730,000, and the city’s area expanded to 133.94 square km. Areas of surrounding cities were incorporated into the city, and administrative offices were built in Yongsan, Dongbu and Yeongdeungpo. On the north side of Mt. Namsan,

Design & Strategies

The forced annexation of Korea by the Japanese in 1910, however, saw the city demoted and placed under the administration of Gyeonggido. It was also renamed Gyeongseong-bu. The city was divided into five bu and eight myeon.

The five bu, located inside the city gates, were the North, South, East, West and Central bu, while the five myeon, all located outside the gates, were Yongsan, Seogang, Sungsin, Dumo, Inchang, Eunpyeong, Yeonhui and Hanji.

Analysis

Analysis

With the opening of Korea in 1876, modern facilities began to appear in including hospitals, schools, churches, newspapers and so on. In 1898, a streetcar service opened between Seodaemun and Hongneung. In 1899, rail service opened linking the city with the port of Incheon. Phones were installed for the first time. In 1900, the first bridge over the Hangang River was completed.

Dicator Parkjunghee & Economic Growth

2.1 General Analysis City Profile of Seoul Berief Urbanization History

Modern Korea From 1910 to 1953

Last Emperor

Introduction

Introduction

2.1 General Analysis

Satelite imagery of Urban Changes of Seoul

Japanese residential districts were established, filled with Japanese-style wooden homes. In 1943, a new administrative system was adopted, the city being divided into seven gu. In 1944, the city was enlarged once again, this time adding an eighth gu, Mapo-gu.

With the outbreak of the Korean War in 1950, early efforts to develop Seoul went to waste, and large parts of the city were laid to waste. Following the war, efforts were begun anew to rebuild the city from the ashes, but these would prove slow and painful. Much of the city lay in ruins, and resources were scarce in a country poor after 35 years of colonial rule and three years of bitter war. Of primary importance was the rebuilding of housing in order to move people from wartime refugee camps.

Time Line after 1950s’

Despite the wartime damage, Seoul’s population continued to grow. At the same time, new administrative bodies were created in order to handle the city’s burgeoning population and growing role as a national capital.

In the 1970s, as the “Miracle on the Han River” grew more and more apparent, the city’s character began to change dramatically. South of the Han River, in the Gangnam district, row upon row of high-rise apartment buildings sprout up in what would become some of Seoul’s most affluent residential districts. Once nothing but farm land, the area south of the river grew and grew in population. Today, the Gangnam and Gangbuk regions are roughly the same in population.

Modern Korea From 1961 to Today

The expansion of the population, of course, led to several problems, not the least of which was pollution. Green belts to control the size of the city were established in 1971. Affluence has led to a shift in values, and recently, there has been great efforts made to make the capital a more ecologically friendly and citizen-oriented city. The restoration of the Cheonggyecheon Stream, covered over during the Park Chung-hee period, is just one example of this trend. Efforts have also been made to control the increasing population, including the moving of administrative buildings away from Seoul to outlying areas and the construction of so-called “satellite cities” to lure people away from Seoul to other communities nearby.

In 1973, the city was further enlarged to 605.33 square km. The city grew to 11 gu with the addition of Dobong-gu and Gwanak-gu. In 1975, Gangnam-gu was created, in 1977, Gangseo-gu, in 1979 Eunpyeong-gu and Gangdong-gu, and in 1980 Dongjak-gu and Guro-gu.

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2. Analysis

City Profile of Seoul

Introduction

Introduction

2.1 General Analysis

Demography Analysis Analysis

Analysis

Design & Strategies

Design & Strategies

As of the end of 2003, Seoul had a population of some 10,276,968 people with a total of 3,714,697 household. This represented roughly a quarter of the population of Republic of Korea, despite the city accounting for less than 1 percent of the country’s area.

Population Density

Stake holder

Conclusion

Conclusion

By 1960, the population was 2.45 million with a population density of 9,112 people per square kilometer.

Stake holder

At the start of the Chosun era, when the city first became the capital of the country, the population within the city walls was no more than 100,000, with a population density of 6,200 people per square kilometer. Until the end of the Joseon era, the city managed to keep its population to 200,000, but population density was high at 11,000-12,000 people per square kilometer. In 1910, the population was 278,958, but this expanded to 404,202 by 1935 and, with the expansion of the city district in 1936, to 727,241 people. In 1942, the population broke the million mark when it hit 1,114,000 people, with a population density of 8,313 per square kilometer. When Korea was liberated from Japanese colonial rule in 1945, the population dropped a bit to 900,000, but the return of Koreans from abroad, the migration of country folk to the capital and another urban expansion in 1949 let to a drastic jump in population to 1.6 million just prior to the outbreak of the Korean War on 1950.

2.1 General Analysis City Profile of Seoul

As you can confirm from the Map indicators, almost all the important business and its workers are congested in 3parts of Seoul.

First one is CBD above Han River, western part of Financial Part(Yeouido), and IT Corporation Area(Teheran Road). Nowdays the wealth is converging into southern part of Han River. Porlarity is one of the big issue in Korea, especailly in this area.

In 1963, the limits of the city were expanded greatly, boosting the population to 3.25 million.

With Korea’s dramatic industrialization and economic development, Seoul grew even faster. In 1970, the population was 5.32 million. In 1976, it was 7.25 million. In 1983, it was 9.2 million, and by the Seoul Olympics of 1988, it had jumped to a 10,286,503 people. Seoul had finally joined the world’s mega cities of 10 million or more. Much of the population increase has been in the relatively affluent areas of Seoul south of the Han River. In the 1970s, some three quarters of the population of the city lived north of the Han River.

Now, the populations of both halves of the city are roughly equal.

Natural Element Located at 126 59’ E and 37 34’ N, Seoul is at the heart of the Korean Peninsula. The city is nearly equidistant from the southeastern port of Pusan and the northwestern town of Sinuiju on the China-North Korea border. The city is also conveniently located in the middle of several major northeast Asian metropolises such as Tokyo, Beijing, Shanghai and Taipei. The city is some 30.3 km from north to south and 36.78 km east to west.

Its total area is 605.41 square kilometers, making it a truly large metropolis.

Seoul sits in a natural basin. Surrounding the city are a number of peaks of 500 meters or more above sea level. These peaks have historically played the role of a natural fortress, providing the city with protection from invasion. In fact, the mountains were a key reason behind the location’s selection as the national capital.

Natural Element of Seoul Korea

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2. Analysis

2. Analysis

Introduction

Introduction

2.1 General Analysis

Demography Changing Phases of Urban Development

1960s’-late 1970s’ Analysis Analysis

Spatial Structure

Analysis Analysis

Spatial Structure

Seoul has history of urbanization more than 600 years since the Chosun Dynasty. But the modernized and urbanized history in Seoul is starting from 1900’s.

Design & Strategies Stake holder

In this period, the Yeido, now the Korean Financial Center and National Assembly area was newly developed. This area was kinds of island and make some banks to make the safe reclamation process and made a first extra large development of modernized street fabrics.

Conclusion

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Conclusion

After Colonization and Korean war, Korea faces the upsurge of all the foreign influences and modernization in the same time. First with Seoul-to Pusan railway system, the trade was mainly conducted by Port of Incheon which is nearby Seoul.

In 1968, Firstly the Seoul-Incheon Highway was constructed for the first time in the history of Korea. And the Metro line was also established to connect from Seoul to Incheon. Actually almost all the industrialization facillities and factories were located along with these lines naturally.

Stake holder

One of the easiest way to figure out the city is to chase the phase how the city infrastructure has been evolved or developed until now. From 1919 to 1948 Koreans had experienced the japanese colonization. Japan imperial rulers established the railroad from Pusan(which is the second largest city and big port close to Japan) to Seoul to China. This was for the preparation to invade china to support the war commodities. After agressive invasion, this lines also utilized as a plundering goods from the main continent of China.

The Seoul-Pusan network is extremely essential to speculate the urbanization phase of Seoul as starting point to understand the urbanization process.

Design & Strategies

1900s’-1950s’

After the millitary dictatorship period, from mid 70’s, with the rapid growth of the economic conditions, newly planned urbanized area has been sprawled. Today’s urban form and morphology was established in those period.

In 1970s’ dictator Parkjunghee had pursued the economic growth drive and made a great ideologies to enhance and change the people’s spirit to overcome the poverty through all around the countries. Although his regime is criticized for abusing human rights because of dictatorship one hand, the other hand, his bold drive for economic growth made the poverty out and made a successful story together.

Infrastructure Developing Phase

Urbanization Phase From 1910-1950s’

2.1 General Analysis

Until this period, because there was no highway from Seoul to southern part of Korea, almost all the properties and imports products were comming from Incheon harbour. Naturally city fabrics are sprawling along with the first incheon Seoul Highway and commuter train railroad. We can notice that city fabrics are developing from southern west to eastern north direction.

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Urbanization Phase From 1960s’

Urbanization Phase In Gangnam Area From Late 1970s’ to Today

In the 1970s, as the “Miracle on the Han River” grew more and more apparent, the city’s character began to change dramatically. South of the Han River, in the Gangnam district, row upon row of high-rise apartment buildings sprout up in what would become some of Seoul’s most affluent residential districts. Once nothing but farmland, the area south of the river grew and grew in population. Today, the Gangnam and Gangbuk regions are roughly the same in population.

The expansion of the population, of course, led to several problems, not the least of which was pollution. Green belts to control the size of the city were established in 1971. Affluence has led to a shift in values, and recently, there has been great efforts made to make the capital a more ecologically friendly and citizen-oriented city. The restoration of the Cheonggyecheon Stream, covered over during the Park Chung-hee period, is just one example of this trend. Efforts have also been made to control the increasing population, including the moving of administrative buildings away from Seoul to outlying areas and the construction of so-called “satellite cities” to lure people away from Seoul to other communities nearby.

2. Analysis

2. Analysis

Introduction

2.1 General Analysis Spatial Structure

Changing Phase of Urbanization

From mid 80s’ the last generation military regime launched two extra large New City project in a really short time. Ilsan and Bundang New city was constructed in four years for shortage of housing in Seoul area. For effective connection and network with these cities, inner highway(which is connected with riverside highway) and outer highway was constructed. In the same time, highway was connected to the eastern part of the Korea and it was also connected to the Incheon area(Western Part).

Design & Strategies

Stake holder

Stake holder

Conclusion

Conclusion

Early 1980s’, the circular metro line (2nd lineGreen Line) was connected all around the Seoul area, which became the main infrastructure to form the highly urbanization and sub infrastructure of Seoul.

With the Gangnam development, to overcome the annual flood from Han river in summer rainy season, government made a river enbanking process. the bank was used for the riverside highway along the river to Kimpo airport directly. and the landscape design was planned as a leisure space for Seoul inhabitants alongside the river.

Naturally with the development of southern part, the need to connect to north part of Seoul has caused to make many bridges.

Design & Strategies

With the rapid growth, one of the most important thing was that he firstly started to construct SeoulPusan highway. It was relatively constructed in a short time. That was caused by military action style construction drive. This highway network made all the countries in a day travel area and along this network important factories and industry facillities were located. In urban development newly planned large scale town(Gangnam) was constructed in the southern part of Han river, which is well connected with network. and the housing was fit for new life style. Soon most of the rich people gathered and good education facillities moved to this area. This area becomes more prosperous.

Analysis Analysis

Spatial Structure

Analysis

Urbanization Phase From 1970s’ to Late 1970s’

Introduction

2.1 General Analysis

Also with so called other bed towns around Seoul, the radial networks were connected to center of Seoul. During these development, the Metro lines were continually constructed from north to south(3rd orange line). Southern-west to northern east line(4th blue line) was constructed and made a good network link with each lines.

Urbanization Phase In 1980s’

In this period, the economic growth was extremly successful GDP was accelerating almost 9-11% per every year. With the growth of the economy, increase of the car based culture make the city fabric change much. Actually the Extra large development of the new styled apartment cultures are in a way, due to increase of the car purchase power to average families.

Riverside Bank Development & Riverside Highway

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Extra-Large Size New City Project in 1980s’

2. Analysis

2. Analysis

Introduction

Introduction

2.1 General Analysis Spatial Structure

Transport System

1990s’-Today

Conclusion

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Stake holder

New Highspeed TGV Station-Yongsan

Design & Strategies

New Incheon International Airport

Analysis Analysis

Now these infrastructure until now are making the city of Seoul good network just like the spider web. especially the newly connected and still constructing railway connection from western part of Seoul to center of Seoul have lots of potential to be more effective in this area.

Conclusion

CBD Area

Stake holder

Entering a new millenium, Incheon international airport was constructed and opened. Former international Kimpo airport was turned into domestic line and regional level airport for connection to Japan. The highway and railway was constructed to connect the western part of Seoul(and Kimpo airport), which became the gateway of Seoul.

Because of the good international accessibility, Incheon Youngjongdo island(airport) and Songdo had been newly being developed for international business area.

Design & Strategies

In 90s’,the Seoul to Mokpo highway was constructed and this connection made the western parts of Korea changed enomously. Relatively the western part was isolated and less developed but with construction of western network now, the wealth are spreading western part together.

Analysis

After 90s’ these networks were better connected and has evolved into web-like forms. Until now, 9th metro line was constructed from Gimpo domestic airport to Gangnam area. Now, the public transport like subway and bus system is one of the effective and convinient system among the world.

Urbanization Phase From 1990s’ to Today

2.1 General Analysis Korea has an extremely well-developed transportation grid, and Seoul is well on its way to becoming a major transportation hub in Northeast Asia. Seoul is well-connected internationally and domestically via air, land and sea routes. Getting around within the city itself is a piece of cake thanks to Seoul’s well-organized and simpleto-use system of subways, buses and taxis. Seoul Subway has one of the most well-developed subway systems in the world. It’s also one of the busiest, making some 8 million trips daily across its 10 lines. In terms of passengers, the system is the third-busiest in the world behind the Tokyo and Moscow subways.

There are nine lines connecting all of Seoul as well as linking Seoul with satellite cities like Incheon, Uijeongbu, Suwon and Ansan. Some of the lines, such as Line 1, run along a north-south axis, while others, such as Line 5, run east-west. Line 2, meanwhile, is a circuit route split in half by the Hanggang River. Koreans usually refer to the subway lines by their number (i.e., Line 1, Line 2, etc) 4 Buses types What you will first notice about the bus system in Seoul is that the vehicles themselves are categorized into four colours. Blue (arterial buses) are the routes which connect outlying areas with the downtown area and run along a north-south and east-west axis. The Green (local) buses operate within a specific district. These buses will also make stops at subway stations. These routes usually operate in local areas for passengers transferring to blue buses or subways.

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Seoul Metro subway Lines (1st line to 9th line-2009)

Then there are the Red (express buses) which links downtown Seoul with satellite cities such as Ilsan, Bundang, Anyang and Ansan. These buses might not run as regularly (the interval times are from 10 - 15 minutes) as the local buses. Finally, there are the Yellow (downtown circular) buses, which you might not see as often but these buses run short routes in major downtown areas. So, with a well thought out system, the bus system (which in fact went through a major re-organization in 2004) has successfully made the commuting Seoulites easier and much more efficient.

With the Convinient Transfer Card System, Seoul people can use relatively easy and cheap transport system than any other countries in the world.

2. Analysis

2. Analysis

Introduction

2.1 General Analysis Technical Structure

Undterstanding Seoul Structure

For more easy understanding of Seoul structure, making the diagram, we can make a classification with CBD-sub CBD, Sub-Center, Regional Center, and Strategic Center. As you see, because of the separation of North Korea and South Korea, relatively southern part is more developed than north side of Seoul. With the three existing important parts of the main structure of Seoul. New strategic center is located and planned to develop along the emergence of the Incheon International Airport.

Design & Strategies Stake holder Conclusion

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Conclusion

Seoul Main Structure Diagram with 3 Important Spots

Stake holder

Eastern red part is called ‘Teheran Road’ area.

In this part, newly prosperous IT headquarters and many corporation headquarters are gathered and made the synergy together.

In the center of these three main red parts, Yongsan area, the sub CBD is now newly planned for international Business area and is being constructed. American military base was decided to move in 5 years then these area will be one of the enourmous changed part in the history of Seoul.

This could be possible because of the plan of connection from international airport and its own location centered from Seoul.

Design & Strategies

This map is simplicated figure of Seoul’s main structure. In this map, the three red part is the main parts to form the basic metropolitan Structure frame of Seoul. Upper part is CBD, which had been the center since Chosun dynasty(600 years ago). All the symbols of political, administrative and cultural facilities were placed in this area. naturally some important corporations and business district was formed in this area. also there is historical center and remains of old housing.

Western red part is Yeoido area, which once was a big island. it was changed since 70s’ into newly planned financial center and Congress(National Assembly) is located in this area. Main financial activities are taking place in this area, so called Korean Manhattan.

Analysis Analysis

Technical Structure

Analysis

Seoul Main Structure with 3 Important Spots

Introduction

2.1 General Analysis

Also, the main site that this study is focusing, is the western part of Seoul which takes a role of gateway to global network and gateway to North side if the reunification comes true. Then this area would be, could be extremely important part for the future.

When we see the charateristics of three imporatant part of Seoul, CBD area is traditional historical center. Still in its center, there is Korean White house(we call Blue house), business district, important government fuctions. Old palace and protection old housing area are still remained.

Strategic Regional Point for Future Development in Seoul

Yeouido is the Korean Financial center, We call it Korean Manhattan and there is a Korean National Assembly. And there are several important broadcasting company around this area. This area was developed in a modernized structure, which is composed of totally grid system.

In Teheran road, we can see the most impotant IT corporation headquarters and trade center. Relatively expensive culture are taking place around this area. Also seeing the incators, the Land value is most expensive in Korea.

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Diagram & Images of Important 3 Spots in Seoul

2. Analysis

2. Analysis

Housing Indicators of Seoul

2.1 General Analysis

Focusing Site of This Study

Seeing the demography of Seoul, residential land value, local tax, housing purchase price composite indices and household indicators, now almost all the wealth is converged into southern part of Han River(‘Gangnam’ which means southern part of river). This Gangnam area has newly developed since late 70’s and developed and sprawled very fast. Being with rapid development, newly planned area is extended with same velocity.

Design & Strategies

Stake holder

Stake holder

Conclusion

Conclusion

The connection from the Incheon international airport(highway & highspeed railway) and Kimpo domestic airport makes this area very important for future potential as a gateway role just like Amsterdam Zuidas or La Defanse.

Design & Strategies

And as mentioned before, this area was and is Western edge of Seoul. Naturally there were important infrastructure such as water supply plant, garbage land-infill site, and thermal plant for electricity. But, sprawling enough, and becomming important for the western gateway of Seoul from Global network and north side connection, these functions are changed or moved, or strongly called for moving. More or less, this phenomenon is natural given the situation of steps of urbanizaition process.

Analysis

Household Analysis

Analysis Analysis

Technical Structure

Seeing the main infrastructure around western part of Seoul, white line box is the main focus of this area. This area is almost the edge of Seoul boundaries and is connected with riverside highway and inner highway. Because of its edged location, relatively the importance of this area was not estimated properly. But with the construction of New Incheon interantional airport and its connection with highway and railway network to the center, this area are focusing as a gateway from global and local level network part.

Technical Structure and Specific Point of This Study

Introduction

Introduction

2.1 General Analysis

One of the most severe problem that Seoul faces is that all the important politics, economy, culture, education, network is totally converged into and congested in Seoul and Kyunggi provice. Actually that is the reality and it has positive and negative meaning in the same time.

Seeing the stastics, population living in Seoul and Kyunggi area is over 25million people. That number is actually more than 50% of the population in South Korea.

There is old Korean proverb that good horse should be sent to Cheju island and Good man should be sent to Seoul the capital city. This means that there has been all the important education facillities and all the cultural political system in Seoul to make man successful.

The keen education efforts for their children is one of the important charateristics and reason why all of the important universities and education system is centerd in Seoul and why Seoul has sprawled so fast than any other cities in the World.

Perspective of Southern Part of Seoul, Gangnam Area Three Important Infrastructrure for Everyday Life

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2. Analysis

2. Analysis

National Level

Strength

Opportunity -Reunification or Economic Collaboration -Euransian Network(Rail, Highway, Tunnel)

Design & Strategies

Stake holder

Stake holder

If we can make reunification with North side, then we can get enough population to compete to any other countries and possible to make synergy.

Korean reunification have tremendous potentials to be developed rapidly. That is one of the reason why other superpowers around Korea don’t want to be reunified and stay still. Because they want to make the balance around superpowers. and North Korea takes the bufferzone part as mentioned before.

Until Now, the separation with North has made the conditions of south Korea just like a island isolated from the main continent of Europe and Asia. If we make a reunification or good network agreement with north, then we can connect the rail & speed highway from Japan to Korea to China to Europe, so called Eurasian Network. This connection is much effective and cheaper for logistics if we use the railroad systems.

Eurasian Highway & Railroad Network included Aviation

Threat -North Korean Nuclear Action -Polarity Conclusion

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Conclusion

Because of the virtual war condition and Truce agreement since 1953, investors abroad might be reluctant to invest aggressively. But relatively the political safety is believable enough. Seoul is one of the mega metropolitan area in the world. it has high density naturally and traffic jam that is caused by dense conjestion. More effective network and solutions are needed at this moment.

Influence from Superpowers around Korea

Design & Strategies

-Truce Agreement with North Korea (conditions of Ceasefire) -High Density -Congestion of Seoul

Analysis

Analysis Analysis

As mentioned above, this area is and would be the international intermediate hub. Because of the geographical importance, there can be a cultural power if there is a enough contents and power in it. And as a nowdays’ reality, Korean Film and Cultural power is dominant all around the Asian countries.

One more thing is that because of the importance of the geopraphic position, once again Korea could be the intermediator role between superpowers. That means, just like the Brussels, Simbol of European capital, it can be the simbolic capital among Eastern Asian countries.

Weakness

Relationship of North & South

2.2 SWOT Analysis

National Level -International intermediary Hub -Possibility of Asian Capital -Korean Cultural Power-Hanryu (Korean Movie, Drama, Culture) -Strong IT Technology and Contents(Software)

National Level SWOT Analysis

Introduction

Introduction

2.2 SWOT Analysis

Nevertheless, the importance of all the conditions around, still the identity of Korea is weak and needed to be developed and enhanced.

Seeing the all the indicators and stastics of Seoul, during 10years, the polarity has been deepened. and Traffically disconnection is one of the threat nowdays. Identity as a Cultural Center In the Far East Zone is also needed.

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Population & Density Problem

2. Analysis

2. Analysis

Regional Level

Strength

Opportunity

Design & Strategies

Stake holder

Stake holder Conclusion

Conclusion

Until now, the newly developing Digital Media City is not wholely connected with existing cultural district and existing brain part(universities), sufficient identity as a powerful cultural carpet.

Comparing with other famous port city, Seoul has enough width and depth of the river to be a good port city but, because of the separated conditions with North side, it’s hard to make the good connection to the West Sea.

Design & Strategies

-Insufficient Connection -Identity -Poor Water Network -Poor Green Network

Analysis Analysis

Analysis Analysis

Just Seeing the scale of Reginal part of Seoul, Kyunggi province, We can notice that DMC area is well connected with two airport and with the railroad connection from south to north, it takes a gateway role. Gateway is very important for the city fabric symbolically and fuctionally. Also seeing the existing infrastructures, adjacent Yeouido has several important broadcasting company, northside, there are some more broadcasting company, and around there is a Paju Book & Media city.

Hongik cultural district is well known Korean creative cultural area for supporting enough cultural contents to make the creative power to business.

It is based on the famous art school and art villages and underground, B-class cultures.

Weakness

Strategic Parts of Indsutrial Specialization of Seoul

2.2 SWOT Analysis

Regional Level -Global Gateway to Seoul -Gateway to North -Media-IT-Publication Infrastructure Around

Western Gateway of Seoul and Its Position

Introduction

Introduction

2.2 SWOT Analysis

-Seoul-Incheon Canal Project -New Water City -Efficient Use of Abandoned Oneway Seoul-North Railroad Government has just launched the Incheon-Seoul (Han-river) Canal project and now is constructing.

This construction can make the enormous change along the Han river. With this opportunity, Seoul can be converted into new water city.

Around this site, there is a diverged oneway Seoul North Korea railway and diverged part is abandoned. Now municipality are making tunnel to make the connection from airport to center of Seoul. If we make a good use of this connection together, this can be a good potential for make a good synergy effect in this area.

Natural Elements of Seoul

Threat -Adjacent position from the Front with North -Poor Network to Existing environment -Disconnection Seoul is Mega Metropolitan city, but still it network functions not so well. That is in a way, in a short time, the city has grown so fast. the connection between northside and southern side of Han river, and the porlarity in geographical development of urban fabric has shown the distinctive difference from north and south. These network should be enhanced.

Virtual war condition and adjacent location from north is the one of the main problem.

Seoul-Incheon Canal Project

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2. Analysis

2. Analysis

Local Level General Analysis

Strength

Opportunity

Design & Strategies Stake holder Conclusion

Boring Residential Area

Conclusion

Old fashioned Thermal Plant

Stake holder

There are so many call for moving the old fashioned thermal plant. That is now important part of this area to be intervened properly. With small fabrics, there is insufficient parking space in this area.

Between DMC, and cultural district and University area, there spreads large boring residential area, relatively has no characteristics. We have to intervene some good network with waterfront.

Design & Strategies

-Old Fashioned Thermal Plant -Insufficient Parking Space -Boring Residential Area -Poor Connection to Waterfront

Analysis

Analysis Analysis

There is famous Hongik cultural district. In this area there is a plural and diverse culture activities are continuously taking place. There is famous art school, private art institutes, art studios, live clubs, galleries. It’s Korean Soho. The cultural potentials and power to support the soft contents to the creative business is quite good enough. \There are 5 private universities This area is also important for the education and for commercial street for young people. We can think this five university area is a Brain area with creative culture and technologies research power.

DMC is planned district for creative business. these 3 part can be a good synergy if we make a good connection and infrastructure together.

Weakness Cultural Diversity of Hongik University Area

2.2 SWOT Analysis

Local Level General Analysis -Plural & Diverse Cultural District -Universities-Brain Network -DMC-Business Network

Strength Point of the Site

Introduction

Introduction

2.2 SWOT Analysis

-Efficient Use of Abandoned Oneway SeoulNorth Railroad -Slum remain utilization -Cultural Incubator Change of Thermal Plant Abandoned Railroad can be converted into green Network to be utilize into parking, shopping, academic tram line, and highspeed connection to the airport.

After deleting the railroad connection from thermal plant, linear slums were constructed. some part were demolished by municipality. This illegal housing can be converted into the supportng center for poor artist around here.

The thermal plant will be moving anyway, and the facillities can be converted into Contemporay art museum or center with parks. That can take role of cultural incubator in this area.

Local Level SWOT Analysis

Threat As you see the graphs of the monthly average rainfall in Koera, almost 80% of rainfall is centered from June to August. in the summer time, there is rainy season and sometimes Typoon storms. That season we experience flood That is why Han river has steep bank and highway system and poor waterfront.

-Too Strong Infrastructure -Disconnection -Rainy season Flood Because of the geographical position, there are several strong infrastructure. That is a postive to make a good accessibility. but in the same time, it can be a negative obstacles to make the integration with DMC, Cultural district and Brain Network. This obstacles would make the disconnection. Rainy season flood made the river bank high enough. That makes a big obstacles to make the fine scenery of the waterfront along the Han River.

We need proper intervention and some good solution to overcome this problems.

Average Rain Fall per Month

Congestion & Insufficient Parking Space

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Too Strong Infrastructure

2. Analysis

2. Analysis

Introduction

Introduction

2.2 SWOT Analysis

Design & Strategies

Thermal Plant Moving Analysis

Changing Condition of Important Infrastructure

Design & Strategies

Local Level

Analysis

Local Level

World Cup Park Nanji Island, which used to be Seoul’s landfill site for 15 years until 1993 (and filled with about 92 million tons of garbage), was converted into the environmentally friendly World Cup Park over an area of 272,000 sq. meters. World Cup Park is made up of five smaller parks.

Trash Landfill

Function Changes of Urban infrastructures

Conclusion

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Stake holder

Once trash land infill area is now changed into public park and golf round. This park was combined with 2002 Worldcup Stadium and its park.

Second one is water purification plant island which was also turned into public park. The reason why this area is changed is that city of Seoul is sprawled rapidly and the once was the edge parts of Seoul there were so many basic infrastructures for everyday life. Naturally sprawled situation made the need to move this facilities to other sites.

Conclusion

Nowdays Pictures of Worldcup Park & DMC Aarea. Once Trash Landinfill sites now turned into Park and Golf course, This area becomes important role for this area as a Green Space & Leisure and Sports.

For 15 years from 1978 to 1993, Nanji-do was a landfill for Seoul City’s garbage. Used charcoal briquettes and other waste produced during the course of city development piled up to form a mountain of trash. By the 1990s, the mountain had reached a height of 95 meters and a length of two kilometers, even after being compressed into a rectangular shape that weighed over 120 million tons. When considering that the height of Mt. Nam-san in Seoul is 262 meters, this mass of trash is almost unimaginable.

Stake holder

Past Pictures of Trash Land Infill

2.2 SWOT Analysis

One more facilities is the old fashioned thermal plant that was constructed and driven from Japanese colonization period. Also this old fashioned area is pressed to move to other site and discussing how to use this area for existing context.

As we see the sprawling phases of Seoul and thermal plant site, this area was the western edge part of Seoul to support the everyday life needs supply.

With this changes, the main context of this area is that there are 5 private universities and commercial street for young people. Especially Hongik university area is very unique for underground, alternative, and artistic activities that is forming the alternative stream of cultures.

Seeing the mobility condition, the riverside highway and inner highway is meeting and converged together. The 2nd Green Metro line is connecting the southern part of Seoul and university area together. 6th Orange line is connecting the Worldcup park and DMC area and northern part of Seoul. From Seoul central station to North Korea was constructed in Japanese colonization period.

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The Municipality leading Perspective around Old Fashioned Theraml Plant Area

The project that is launching by municipality and not started yet is the new intervention for the sustainable new waterfront project named Han River Renaissance project. The extra large deveplopment cannot avoid its side effects to be deleted old memory once in a short time. Koreans accustomed to the speed and building and demolition altogether. But, the sustainable development always focused on the steady and step by step development with lots of interactions between people, government

2. Analysis

2. Analysis

Introduction

Introduction

2.2 SWOT Analysis

2.2 SWOT Analysis

Incheon International Airport Railway Extension

Korean Highspeed Rail

The construction of the line started in 2002. The first 37.6 km segment from Incheon Airport to Gimpo opened on March 23, 2007,[1] with the remaining length of 20.4 km to Seoul Station scheduled to be operational in January 2010.

Analysis Analysis

Local Level

Analysis Analysis

Local Level

Phase 2 construction Design & Strategies Stake holder Conclusion

Conclusion

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Stake holder

Newly made International Airport and connection with Kimpo domestic airport made the site that this study focuses very important. You can confirm the effective geographical importance just like the Amsterdam Zuidas after construction of Schiphol airport in NL.

Design & Strategies

Phase 2 of the line from Kimpo Airport Station to Seoul Station is due for completion in 2010. At Gimpo airport the line is deep in tunnel, it heads north east and rises to the surface to cross the Han River on a new bridge. The line curves to the east and descends into tunnel to go below Susaek bridge. The line is being built in a cut and cover tunnel running parallel to mainline railway to Susaek Station. The trench follows the line of the previously existing Yongsan railway line traces of which can still be found at a couple of the roads that cross the work sites. Near Hongik University there is more major excavation for the new station which will connect with Seoul Subway Line 2. With the completion of phase two, it is anticipated to see increase in passengers by facilitating KTX-International Flight connections.

KTX is the name of the high-speed rail service in Korea, begun April 2004. The KTX runs from Seoul to Busan as well as from Seoul to Mokpo, but at present it only runs at high speed (300 kph+) from Seoul to Daegu. From Daegu further south there is no need to change trains, but the tracks are not yet ready for high-speed rail and the speed drops to somewhere a bit above 100 kph. The total travel time at present is as follows: After 12 years of construction, service on the Gyeongbu Line (connecting Seoul to Busan via Daejeon and Daegu) and the Honam Line (Yongsan to Gwangju and Mokpo) opened on April 1, 2004. Presently using high-speed track for only part of the distance (from Seoul to Daegu), the new service cuts travel time between Seoul and Busan from the Saemaul-ho’s 4 hours and 10 minutes to 2 hours and 40 minutes, and between Yongsan and Mokpo from 4 hours and 42 minutes to 2 hours and 58 minutes.[2]

Korean Highspeed Rail Network

As mentioned before, the Airport Express railway will be connected in 2012, and it will be reached until Yongsan Station, which again is the starting point of the KTX highspeed railway system to all the direction to southern and easter part of Seoul.

In that sense, my intervention site is important for global and glocal network and the very tunnel that this study is focusing takes the spine role with all the infrasture 3 dimensionally and in the same time it can be used as a Green Network including Bike network around Seoul.

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Highspeed Rail & Metro Network From Airport

2. Analysis

2. Analysis

Strength1- DMC Area

Changes and reformation are in progress at rapid rate with distinctive features such as internationalization, information-oriented, localization and aging in a 21st century. Digital Media City(DMC) as the core industrial area deals with production industry, distribution industry and consumption economy would be a new future city harmonized with the nature, humanity and technology of Seoul and will make a great contribution toward Mapo’s prosperity.

Design & Strategies

Stake holder

Stake holder

Conclusion

Conclusion

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Design & Strategies

Millenium City that would be got in 6,600,000?(about 2,000,000 p’yong) of sangam which was considered as a waste mountain stands for an environment-friendly ecological city where the humanity coexisted with the nature. This city is a new conceptual 21st century city where business, leisure, residence are simultaneously actualized standing on the basis of digital technology and the tradition harmonized with the up-to-date information and communication science.

As Seoul rises to the capital of material merchandising in the northeast Asia, sangam which is an important spot in various of transportations such as aviation, roads, subways, railroads, canals and bridges will play a leading role in a material merchandising gateway.

Analysis Analysis

Local Level

Analysis

DMC area is now constructing phase and naturally its development with connection and influence is not clearly noticeable yet. But the potential is regarded as extremely powerful in the future. At this moment the development is limited until western part but, for the gentrification, the negotiation is pocessing with the eastern part inhabitants, If the business is turned out to be prosperous and successful, then, the gentrification process would be accelertated to merge down with existing DMC block. That is at glances, the new emerging ctiy process with proper interventions.

2.2 SWOT Analysis

Local Level

Sangam covers an area of 2,534,950 p’yong that forms 35.1% of the whole area in Mapo-gu.

The residence population is 1.5%, it says this area has not developed and considered worthless.

There was a waste reclaimed land(Nanji island) for the past 15 years. Now all over the Sangam-dong area, Sangam Millenium City project is progressed favorably, in good order. Millenium Park, that is on a similar scale of Central Park in Manhattan, New York city, is created to be five theme parks in which park of peace/ sky / glow/ Nanji stream/ Nanji Han river. The 2002 World Cup Stadium which is exclusive Soccer stadium has a capacity of 6400 on a greatest scale in the Orient was already formated.

And Environment-friendly residential complex on a scale of 7000 of households and Digital Media City(DMC), Susaek Complex Terminal are being constructed.

Perspective of Digital Media City, Worldcup Park, and Nanji Trash Landinfill Park

Introduction

Introduction

2.2 SWOT Analysis

Strength2- Good Network(riverside highway+inner highway) As a gateway to the future, Mapo will work as the strategic hub of overseas trade after the establishment of DMC and the restoration of Kyoung-ui railroad, which contributes to boosting the interchange of human and natural resources in conjunction with Incheon International Airport. Kyoung-ui train which leaves seoul for Sinuijoo divides into a train of china crossing railroad(TCR) and a train of mongolia crossing rail road(TMGR) through a frontier town of china, Dandong, TCR is to paris in france via Dandong-Beijing-Seojoo-Jeongjoo and through Almada of Kazahstan ,Duruzba , Moscow, Berlin(total length is 12,937 km) also TMGR is to meet Siberia railroad through Dandong-Beijing-Ullambator-Ullanude and arrives at Paris via Moscow.

Western Gateway of Seoul and its Convenient Mobility Conditions

Therefore Kyoung-ui railroad which is 499km from seoul to Sinuijoo via DMC is connection of South Korea and North Korea . Besides, it should be pivotal key realizing what is called Oriental express linking the Eurasian Continent.

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Highway, speedy way, Metro and Morphology Conditions

2. Analysis

2. Analysis

Introduction

Introduction

Analysis Analysis

Analysis

2.2 SWOT Analysis Local Level Besides, it should be pivotal key realizing what is called Oriental express linking the Eurasian Continent. DMC will be not only digital media specialization area but also the best business center of northeast Asia by studying and developing a technique of digital media, producing digital contents which make a stepping stone of our latest Information & Communication network.

Strength3-Hongik cultural district area Design & Strategies Stake holder Conclusion

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Conclusion

Before 1960s’ this area was no more than a normal small residential town. After 1960s’ Hongik University was established in this area, which has famous for art school. Naturally the art school students, Alumni, artist studios were gathered in this area. Also alumni stayed in this area.

That kinds of mood has continued and ealry 1990s’ High class Cafe culture was induced in this area. Circular Metro line helped to accelerate the development of this area to be prosperous. In this period, the culture was somewhat distorted as a rich people’s distorted culture area, but from mid 1990s’ there happened to open so many creative clubs for musicians based on the underground live music culture.

Stake holder

Historical background of the Hongik cultural district

These area takes a role as a incubator for the indie-band, underground culture, B-class, alternative arts, experimental arts and New wave arts and this kinds of events were taking place all around the area. Late 1990s’ naturally various artistic activities made this area “the multi culture area”. Now this underground B-class, experimental culture is very influential and sometimes can be the mainstreams. These area is full of small galleries, private art academy for high school students, and so many clubs and studios.

Cultural Value in This Area Design & Strategies

Diverse Activities in Hongik Cultural District

The Hongik cultural district is one of the most popular night life spots for Koreans and foreigners. The area has a thriving underground music, with many clubs showcasing live bands on weekends. Like any other college area in Korea, there are also many pool halls, noraebangs, and movie rooms.

Food and Drink

2.2 SWOT Analysis

We can say that this area is very important for the Multi complex art culture.

That is to say, indie+underground+New age culture is mixed and evolved and make a new style. This area supports and provides new culture and contents to the mainstream culture. Also we can say that this area has very productive, creative culture in it. Many design based studios and art and press+publication studio is located and making synergy together. With these background all the spatial and software contents inside, this area is going to be the art activity incubator. Often, the artist who are staying here say that this area is just like the mud field to hide(shelter) and come out and do all the vivid activities together.

Also, just like all the famous art street all around the world, to have the fame, it is also essential to have the history for artistic mood. From 1950s’ when the modernized art school history has begun, this area has its origin as a art village for so many artist studios and its activities. Cultural district cannot be achieved in a day. It can be vulnerable but in the same time it can not be made in a short time. To use existing condtion well is one of the important condition for cultural knowlege based industry.

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Diverse Activities in Hongik Cultural District

2. Analysis

2. Analysis

Introduction

Introduction

2.2 SWOT Analysis Local Level

Local Level -Abandoned One Way Line Change

Extra connection to Thermal plant

Stake holder Conclusion

Conclusion

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Design & Strategies

Stake holder

Just like the London Contemporary Art Museum & sorrounding regeneration project, the Thermal plant design could be applied with simmilar images of contemporary art museum and its supporting organization space with green area. With this intervention, the old fabric like the abandoned oneway connection remains could be new connection artistic streeet feeling.

Analysis Analysis

Design & Strategies

Diverse Activities in Hongik Cultural District & Disconnection with Thermal Plant Area

Analysis Analysis

As mentioned before, thermal plant was driven by coal fuel from Japanese colonizaiton period.

Coal was provided by once or twice a day with a one way extra train line deviated and converged again from Seoul-Pyunyang line. But after converting fuel from coal to oil, the line through nowday’s Hongik cultural district no more need to be used as a support railway line. It was deleted and then, poor people constructed illegal linear slum housing. Some of them were the gathering bars and prostitutes.

As you know, there are many good regeneration cases which is converted from thermal plant, factory and mine factory into cultural space or museum. So called 2nd Wave period industry area has its own history of development and scent of past. Avoiding deleting the mood of its historical meaning, rather it is recommendable to regenerate with new center for culturally commercially successful area which can be a resting and enjoying place for people. That is very positive process.

2.2 SWOT Analysis

From the Sub-CBD Yongsan Station, SeoulKyungui(North) line were established in the Japanese colonization period. At that time, for the coal supply for thermal plant generating, The line was deviated and connected into thermal plant. But after changing burning coal into oil in 1960s’, there were no need to make a connection with railroad and line was deleted. Poor people illegally constructed their own housing linearly.

1990s’ municipality has demolished most part of the housing, and made a business for street improvement.

Until 2005, this oneway Line was used once or twice a day just like the picture right. The width is around 35-45m long. the partial space are using the private vegetable lots illegally. It was constructed 80years ago. Naturally the city fabric has grown and constructed along this railroad. Seeing the picture, we can notice that there is a distinctive dis-connection between two fabrics.

Current Mobility situation, Abandoned Oneway Railroad and its Change from 1960s’

From 2005, the construction to make the connection from airport to center of Seoul(Yongsan) with tunnel connection will be changing the fabrics very much. This study will speculate and intervene this line as a important spine role in this area.

When we see this area with elevation, this area is composed of 3-5 floor residential area.

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Oneway Railroad to carry products and surrounding illegal vegitable field and old low quality housing alongside the srailway

2. Analysis

2. Analysis

Introduction

Introduction

2.2 SWOT Analysis Local Level

Local Level

Illegal Slum Housing-Support Center

Design & Strategies Stake holder Conclusion

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Analysis

Attached Street Image-Elevation of the Illegal Housing Remains(currently using multi function commercial space)

Almost all the remains were demolished by municipality but this part was faced strong demonstration from all the parts of district artists, architectc, and urban planners.

Too Strong Infrastructure-Disconnection

Conclusion

This illegal slum housing is now used as a small restaurant and clothes shops and some artistic & commercialized items shops. They are paying taxes to the municipality and still this space is unique with the meaning of istory of this area.

-Adjacent position from the Front with North -Poor Network to Existing environment -Disconnection

Threat1

Stake holder

This linear housing was once used cheap restaurant or bar with prostitutes. Now most of the housing turned into shops and clothes shops. This remains tells the history of the changing phases of this area, and it has its own value and importance of times. This linear facilities can be converted into supporting art center in this cultural district as a complex facilitiy combined with gallleries and office for oranizing labor power for arts. exposition space, art studios, etc.

Threat

Design & Strategies

After 90s’ most of the linear illegal housing slums were demolished and began to make a new cultural street improvement. But as you see the picture of the linear remains, It says the history of this area and can be possibilities to be changed into cultural center to support the artistic activities.

Remained Extra line was used for once a day. the devastated land was used as a small cultivation backyard of the housing along the line. This line actually is located through important parts of Seoul area but relatively not taken a role as what it has its potentials. From two years ago, this line is deleted and goverment is planning to construct the underground connection from Incheon international airport to Yongsan sub-CBD.

Analysis Analysis

Illegal Housing Remains(currently using multi function commercial space)

2.2 SWOT Analysis

By sprawling the size of Seoul, naturally good network was needed to connect the each parts of the Seoul structures, government made the inner highway system. Relatively the land price in Korea is very high and not easy to make a fast intervention, they made the elevated express way above the Hongje stream to Han river. Although the network from riverside highway and inner highway the accessibility is good but because of this strong infrastructure, this can be a dominant obstacles to make the area apart. the proper intervention to be connected these two area together. Actually the Digital Media City, DMC is now constructing and Metro line is connected but, the synergy between DMC and Hongik Cultural district and University area is not well connected.

In fact, with various reason that I mentioned before, the conjestion became the reality that city of Seoul faces and it has its own positive and negative meaning altogether. Relatively the land price is highest in the world. Municipality had no choice but to use the government land for making effective network from the bottom up need. If they want to buy the other land to make the network, then it takes so much money and time. Naturally in Seoul, there are lots of cases that infrastructure are constructed like this.

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As you saw the rainfall indicators, All the rainfall is centerd around summer season, in the winter time, water doesn’t flow and stream is dry.

Municipality now completed the pumping system to draw the water from the river and make it flow to the river for better environmental feeling.

Elevated Inner Highway and Stream-Walking Space

This Streams are also using as a natural element or public space for inhabitants to excercise, enjoy riding, take waliking in the evening because of extremely short of public spaces.

Elevated Inner Highway and Stream-Walking Space

2. Analysis

2. Analysis

2.2 SWOT Analysis

Local Level

Local Level

Threat2

Threat 4 -Extremly Short of Public Space Analysis Design & Strategies Stake holder Conclusion

Of course, sometimes with the extra large development, proper classification of function of urban fabric is needed, but in this case intermediary area between DMC and Hongik cultural district and University area is extremely composed of only characteristicless residentail area that proper intervention is needed at this moment.

Conclusion

-Boring Residential area Between DMC and Hongik Cultural District

Stake holder

Threat3

Design & Strategies

When we see the typology and morphology of the urban fabrics in this area, we can see the definitive three different types. First one is DMC area, which is extra-large building types are congested and planned as a island. Second is the middle scale apartment area, which is located triangular area encompassed with streams from north to south to Han river. Third is the right positioned residential area with private residential housing to be gathered. And Hongik cultural district is located.

These three different types shows us that there are distinctive different function and this functions are not well mixed or connected together. Actually this phenomenon in a way was happened because of strong infra structure and natural topography.

Analysis Analysis

-Too Different Morphology-No BalanceInequality

Morphology Image of DMC, Residential Area, University Area, and Hongik Cultural District

Introduction

Introduction

2.2 SWOT Analysis

Seoul is one of the highly densed metropolitan area in the world and is short of land because of mountain based topography around. naturally almost all the land that we can use was converted into private plots and then the so called public park was extremely insufficient. In this area the only public park is just Worldcup Park, the bank of River space, small hills, a few small pocket park, and stream space(which is also poor condition because of the elevated express way above) This is actually the severe threat and there need to be a proper intervention for public park.

Public Space & Green Space around Intervention Site

Street Images of the Site

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Street Image of the site is, as you see, except the main access to the Hongik culturlal district, it is composed of boring residential area which has relatively no characteristics. And the Elevated inner highway infrastructure is very strong that the infrastructure has postive meaning for convenient accessibility in the same time it has negative meaning as a obstacles between two area along the stream.

2. Analysis

2. Analysis

Threat5 -Poor Waterfront

Threat6 -Rapid CommercializationArtistic Facillities and Space Shirinking

Design & Strategies Stake holder

Conclusion

Conclusion

Most of the banks has a small entrance which has a hatch in the case of the flood period. The hatch would be closed if the water level is going higher than the level of hatch. Naturally the entrance to the waterlevel will be limited like this. But anyway this area is also important to make the bike road.

Stake holder

Relatively, In Seoul, the green space and Green network is extremely insufficient that still this space looks important but looking balanced way, the waterfront area is poorer than good environmental area in the world level.

Design & Strategies

In the case of Barcelona waterfront from La Lambla and London Thames river waterfront, good skyline and public space make the city fabric more exciting to walk and enjoy.

Seeing the indicators, the rainfall during the rainy season in summer time, almost 80% of the quantity of rain is centered in this period. That means from July to September sometimes there is some flood in Han River area. Therefore, just like the picture left, highway is constructed high enough from the surface of the river water, and the lots of space along the bank is brown field.

Analysis Analysis

Local Level

Analysis Analysis

Most of the good water front examples has its identity as a port city ar harbour. Also good combination with skylines along the water. One of the problem with waterfront is that almost all the facilites are composed of expensive housing that is facing the water. That makes the Seoul water skyline monotonous and not vividly.

2.2 SWOT Analysis

Local Level

The riverside highway is the symbol of modernization and urbanization of Today’s Seoul. As mentioned the development of Gangnam area, the enbanking the river and making the high way was also the profitable process to the construction company to sell the sand in the river. The riverside highway along the river is too dominant to make the beautiful waterfront from the urban fabrics. Proper waterfront intervention and examples should be proposed.

Elevated Riverside HighwayII & Brown filed like Waterfront

Introduction

Introduction

2.2 SWOT Analysis

As mentioned above(see, p ), From mid 80s’ the commercialization process has been going deepened that relatively less commercialized artistic space or studios or facillities had no choice but to move to adjacent area. That is one problem but, in a way looking large scale development, intermediary residential area with proper intervention can be complimented.

Commercialization But one of the problem in this area is that this area has been becomming famous and also successful for the commercial activities that the rent cost is being expensive year by year. Naturally many poor artist had no choice but to move to other places around this area.

As we can notice, the function of the buildings shows the classification index of public, education, culture, commercial, office, medical, religion, and residence. When we see the changing phases of the commercialization, from 1980s’ to today, the red function is commercials. When we focus on the extension of the red spots, red is growing and the cultural facilities are being gone gradually. Anyway, that kinds of facilities actually are kicked out of the area and newly located relatively cheap rent area around the district but, still there is. Actually, all the famous art district experience the same problem to protect the artistic mood and make the balance with commercialization. And more or less to be prosperous in some district, the commercialization and development

Commercialization Process & Current Cultural Facilities Spread Map

This area is now changing fast into highly commercialized street the poor artist studios and unique art space is now changing into clothes shops and restaurant, whichi is more profitable.

is going same pararel line.

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Commercialized Street with lots of Clothes shop and Restaurant

2. Analysis

2. Analysis

Local Level

Stake holder Conclusion

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Design & Strategies

Focused Triangular Area as a Integrated & Clustered Synergy Effect Area

Conclusion

With these intervention point, final step would be how to make this theoretical question and case study integrated with Design process?

Stake holder

Then, next step would be the Case Study that which place will be the positive intervention case in the world. As a successful story, there are many important cases, also with the design level there can be selected as a good applying design case point by point.

Analysis

Diagram of Local Intervention and Possibility of Applying Theory Concerned with This Study

The Clutser theory, and place marketing is important to make a proper intervention in this area. If there is cultural context already, with the proper regeneration process, effective synergy process can be achieved with cluster theory and place marketing. This site, in my point of view, is the right place to apply this theoretical theme to it.

Design & Strategies

With the existing situation and some implication how to overcome this problem, theoretically, this study have to set a research questions like above.

Analysis Analysis

What will be the background theory in this study?

What is Cluster theory?

What is Place Marketing?

What is the good examples of this studies?

What can be the right way to make integration with synergy?

Introduction

Introduction

2.3 Research Question

2.4 Theory Cluster Theory description With the help of the internet networks, strong needs and globalization, capital can change its form and shape and can be converted into other kinds of medium in so short time just with one key action on monitor. The enormous financial shift such as Hedge funds in the stock market makes the changes under the uncertainty and flexibility so much. Opportunity for investment can be influenced so much on the conditions of balances between 3 part sectors. The government activities always have the tendency to make the rule and make it concrete in one position(capture). and the Capital has the properties to the contrary to make it flows constantly for the profits and the changes just like the Id that Freud had spoken of.

So many penalties and complicated regulations for the profit making acivities of the companies can make them decide not to invest in so short time. On the contrary, they can search for other area to invest for better profit with ease.

With the globalization, the distinctive phenomenon is that intellectual facilities and the local public sectors and profit makers are more gathering together with the close relationship with each other for the synergy. That, we call glocalization. In the fast shift era, regional level based companies were needing more powerful localization than any other period. For the mass consumption, the stable network systems were needed more and effective and fast production system for high value industries needs more localization for more speed of the region. In the case of Yorkshire and Humber, which is one of the example of cluster theory of economic development, actively investing in key business sectors to accelerate economic growth and encourage higher value added business.

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A cluster is a group of organizations in related industries that are linked together because they use the same infrastructure, customers or skills base. That means the flexible and efficient network for border-dismantling course. Clusters encompass a broad range of organizations linked by a common elements. Cluster would include research institutions, local government, logistics and freight providers, financiers, distributors etc. Especially the research institutions like universities based on the New Technologies now changes the regional level conditions with the phenomenon of glocalization. That means these kinds of clusters can get greater access to specialized information such as research, development and best practice ideas and becomes the new infrastructure that is designed to meet specific business needs. These facilities would locate in the efficient and easy to access area with the convenient transport systems around it. That is the reason why so many science park is to be established near the regional level airport around Europe. Commonly, Regional knowledge-driven growth refers to how firms, research institutions and goverment interact, collaborate and drive(contribut to) the innovation process within a regional context. Especially high-tech knowledge based industries such as Digital Industries, Bioscience, Advanced Engineering and Metals, Chemicals, Healthcare Technologies, Environmental Technologies are tending to be connected with the regional airport in Europe. It carries out the role as a innovation Maker, Interaction, Different Thinking, Structure and the Process of organizing social Capital and Knolwedge.

2. Analysis

2. Analysis

Cluster Theory description

Analysis Design & Strategies

Stake holder

2.4 Theory PlaceMarketing

Stake holder

For the goverment, which have the strong tendency to rule and capture, the sports is the useful and easy way and potential to integrate and solve the social problems. and It will be more effective if there is the institutional correlation combining together with the efforts to mix the social ranks.

That also can give the room for interrupting for the private business sector to come into the profit in the name of integration. That is so called regeneration process combining the sports facilities and institutional education facillities. That is just like the information city which can be summarized as a autonomous control city.

For the place marketing process, we can classify 5 charateristics like Sustainability, Autheticity, Integration, connectivity, and Efficiency. For the sustainability for evaluation of place, there are 6 element fo politics, culture, economy, social, physical, visual things. After analying this element, with the vision, we can get a Object how we can make a intervention in a certain place.

With the Marketing analysis, classification, and efficiencty test, we can get a final objective of certain place.

In the process of intervention, the 3 parts is important as cluster theory. the partnership has its own logic how they can make the synergy together.

Conclusion

Conclusion

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Design & Strategies

This diagram shows that the three point can be applied with the Cluter Theory that is the relation based methodology to make the synergy effect with business and R&D parts and pubic together. The DMC, Universities can be applied and with the Cultulral based district can be also applied with the Place marketing to make that place more vividly as a identity to the people. The triangle backed up by its place marketing could be the good solution for especially for cultural landscape intervention concerning with knowledge based industry.

To the government, these conditions, which is so easy to convert the capital to other places makes it hard to capture and rule under well controlled circumstances. As we have noticed, we are now living in the conditions to move or travel so fast and so easily and can be mixed in a certain context so easily. Nowdays, the governments are looking for the solution to capture, control, and integrate the social problems and make the region development. They think the only way to solve this is just the sports country. One of the important aspects of nowdays regional strategies is to consider the sports activities and the regional development altogether. we call it a sports city. It maximises the opportunities for sport and physical activity through effective and sustainable partnerships, and to help to overcome barriers and enable to be excluded or hard-to-reach groups to participate for socially weak people.

Analysis Analysis

That is totally the properties, virtues, and essentialness of so called 4th Wave industries. A regional innovation system exists when most innovative firms are active within the context of a regional networks or clusters. And such a cluster would interact and collaborate with research institutions plus venture capitalist plus local government bodies. The linkages between these various actors are essential for turning knowledge into competitive economic advantages. The Overall Purpose of establishing the clusters is to create an integrated platform/ structure-a functional model-for the development of the innovation system. It shared values and a regional vision and the ability to focus on growth areas. It also makes it possible to integrate resources and internal and external marketing more energitically. These advantages will result in higher rates of innovation, better new business formation, greater productivity and a generally stronger regional economy.

Introduction

Introduction

2.4 Theory

With these elements we can make a marketing strategies and interaction and feedbacks. That is based on the control afterwards.

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3. Design & Strategies

3. Design & Strategies

Brain Network Synergy

Introduction

Introduction

3-1. DMC-Cultural District-

(Spine role)

Brain Network Synergy (Spine role)

Analysis Design & & Strategies Strategies Design Stake holder Conclusion

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Conclusion

3 important Spots of Focused Site

Stake holder

As you can notice, these three important points are separated about 1.4-2km. and mentioned above there is wide spread residential area and strong infrastructures and natural obstacles, the connection between two area is almost cut. As speculated the theoretical level of cluster theory and place marketing, combining the geographical connection wigh the cultural point, brain, and business part together.

Design & Strategies

The left side picture is simplified site images that is expressed briefly which is existing important facilities and characteristics of the sites. Seeing the 3 red spots in the pictures beneath, at this moment, there are 3 important point. First is Digital Media City that is now almost constructing. Second is Hongik Cultural District and third is the five private universities. Between these points, there are strong and important infratstures of inner highway and riverside highway and streams. the triangular area is especially encompassed with streams to the river and the other part is the important railway connection. With these three conditions, although there is bridges and road connection, this area is almost like a island. Between these three points, there spreads large enough the boring residential area, which has relatively no characteristics.

Analysis

-Efficient Use of Abandoned Oneway Seoul-North Railroad(3dimensional Use) -Tram & Parking Space & Highspeed Network -New Academic Line -Gradual Change-Border DismantlingKorean La Defanse

Current Situation of Focused Site

3-1. DMC-Cultural District-

-Efficient Use of Abandoned Oneway SeoulNorth Railroad(3dimensional Use) The most important design intervention is how to make the efficient use of abandoned oneway railroad connection. Already the connection from the main line ot thermal plant was deleted 70s’ and most of the illegal slums were turned into so called “ improved street” process with relatively good environment. Municipality has begun the construction of tunnel with the airport from 2006.

We can think of the Green Network after construction with the tunnel methodology which can be connected from airport to the center of Yongsan that is again connected with KTX(High speed TGV line).

Step 1 Intervention How the 3 parts Connected

1) Airport Railway Tunnel can be used as a high speed railway connection from Incheon International Airport.

2) Parking Space 2)These area is extremely insufficient with the parking space. 35-45m width can make a enough parking circuit with ramp. beneath the green network.

3) Academic Line The tram line which connect the DMC and 5 Universities around this area. Also this line can be used for connection with relatively isolated places .

4) Green Network On top of this system, we can place green space for green network from DMC to center of Seoul. It

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Step 2 Intervention -Section Study of the Abandoned Oneway Railway

3. Design & Strategies

3. Design & Strategies

Introduction

Introduction

3-1. DMC-Cultural DistrictBrain Network Synergy

3-1. DMC-Cultural DistrictBrain Network Synergy

(Spine role)

(Spine role)

-Efficient Use of Abandoned Oneway SeoulNorth Railroad(3dimensional Use)

-Efficient Use of Abandoned Oneway SeoulNorth Railroad(3dimensional Use) Analysis Design & & Strategies Strategies Design Stake holder Conclusion

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Conclusion

5 Existing private R &D universities were already existed and the Municipality planned new business district named DMC in the spot that is relatively low price land. Then, the next step is how they can overcome the geographical distance each other. Of course, the convenient IT technology made communication effectively. But paradoxically, because of the efficient system, we can collaborate realtime work together with all over the world, but that makes the importance to see directly in a short distance regularly.

Stake holder

The important point of this connection is that From DMC to 5 universities, the connection is two way to make the public connection more efficiently to make the integration and cooperation with DMC business district and brain(universities) together.

Actually, the geographical integration and endless communication and cowork is the essential synergy condition for cluster theory.

This system can be used as a three types. This is important to make the green network more efficiently because of well applied condition together.

1) Basic Type Green Network-Academic Line-Parking-Highspeed Rail

Design & Strategies

In this area, this study speculates the possibilities of inducing the tram line through whole around this area. This line is composed of H transport system.

The important area that is connecting beneath the Green Network is connected with the two way from DMC to 5 Universities’ area. From here, the line will be connected and diverged other relatively isolated area. One line will connect the 5 universites. The other line will connect other direction which can be connected until Marina and waterfront.

Analysis

Academic Line

This is the basic type. This type will be placed in most of the places. To make good use of green space for people to visit this area and inhabitants, it is very important to use green network with this type as much as possible.

2) Tram on top Green+Tram-Parking(3 layers)-Highspeed Rail Some parts can be placed with this type to overcome the natural element obstacles.

3) Elevated Tram Elevated Tram line+Green-Parking(3 layers)Highspeed Rail This type can be applied to overcome the important infrastructre obstacles to make use of efficient connection.

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3. Design & Strategies

3. Design & Strategies

Brain Network Synergy

Introduction

Introduction

3-1. DMC-Cultural District-

3-1. DMC-Cultural DistrictBrain Network Synergy(Spine role)

(Spine role) Analysis

Analysis

Design & Strategies

Design & & Strategies Strategies Design

Stake holder

Stake holder

-Efficient Use of Abandoned Oneway SeoulNorth Railroad(3dimensional Use) This image shows that how the tram line and the basic type and mutated types can be applied along with the Green Network system together.

From 1 to 6, there is a simplified section, which can be imagined with its use of space with the 3 dimensional structures. Every link by link the characteristics and conditions of morphology and topology is different. As we see the possibilities of basic type and its mutated versions, this types can be applied into this area that is well mutated function.

Number 0 Elevated Green Network-This part should be used as a elevated green network connection to overcome the existing connection beneath.

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Among the Green Network intervention, most important part is the link with Hongik cultural District area. There is a traffic rotary to be connected to the Shinchon area(university & commercial young street area). This area is also important all the metro line, the traffic to center that is converged in western part of Seoul. Just like the famous metro politan cities in the world, government plans to make a strategic station to north beneath the ground. That line is also connected with Incheon international airport by 2012. After probable reunification with North Korea, the potential to be connected from Korea to China, to Europe or to Mongolia to Russia, this station will be the starting point. That line is so called, Eurasian Network.

With the Eurasian starting point, this streets are extending to DMC(the newly contructed symbolic business park and to the center of Seoul(Yongsan, which has KTX highspeed station, and international business district area after moving American military base)

Once the place of starting point station was the abandoned oneway railroad diverged from Yongsan station, and from this point, this line was also connected to the thermal plant to deliever the coal to make the electricity. This diverged historic meaning is also important to place the starting point of the connection to the north side. The station is based on the underground design that is also connected with airport lines. this T shape junction could be converted into square and beside there is a glass roof green space, where people can enjoy the green space in the midist of city center. That place is also can be used as a street concert place in a rainy days.

Its design looks like a steping slopes with green to connect the green space to the ceiling level. In the same time that sloped is the sloping face inner space square to go down to the concorse of the station. All of this space is the core space in this area. and naturally, the space between this public space will be dismantled into one district and integrated together.

Conclusion

Number 4, 5, 6 with different types and hights of buildings, and with the diffrent types of typology and infrastructures, we can confrim that tram line is applied with its own mutated version.

Especially, for the bicycle road, the green network should be connected with each links.

Conclusion

Number 1 The Main station to Northside. Every effective Mega metropolitan cities have the several independent stations which function and connect to the other important direction and networks. This area will take the important station role for Northside Network after reunification.

-Gradual Change-Border Dismantling-Korean Champ Elysee to La Defanse

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The Antwerp staion in Belgium is one of the examples that can be applied in this area as a case study space and function. That space is composed of multi storied multi complex design combined with Highspeed rail, Local train line, Metro, office and shopping space. All this space is integrated with one huge slits among the space. Everywhere we can notice the activites and this makes the space very exciting. Also this dynamic space guide people to the shopping space naturally.

Just like this example, the space of this intervention is also composed of HIghspeedline, airport line, Metro, parking space, shopping space to connect to the Hongik culutural district to thermal plant area, and the green network public space.

Inner space of Antwerp staion in Belgium

3. Design & Strategies

3. Design & Strategies

Brain Network Synergy

(Spine role)

Density Expectation 2025

Green Network Solution & images

Step 1 (Year 2015)

Stake holder Conclusion

Conclusion

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Design & & Strategies Strategies Design

Stake holder

Some part of the street for green network can be converted into or installed lots of alternative spaces for young people or event space like the pictur e above.

Analysis

Design & Strategies

With the Green Network, this street can be applied with the street improvement process construction. When there were oneway railroad, its property of course belonged to the government, the two area along the line was totally separated.

Just some part can be connected with crossroad.

After making the Green Network and street improvement business the two zones between this line can be integrated together. Naturally existing border can be dismantling and merged into one area. The changes along this Green Network will be enormous if the line is combined with 3dimensional construction.

Density can be used as a new possibilites because of the the imporvement of accessibility with the tramline, parking spaces and highspeed railway from two airports.

Champs Elysees street is the one of the main example of this intervention. From the Etoile to La Defense or from the Etoile to place de la Bastille, the size or length is almost similar and importance of its meaning is also similar to be considered. Around this main axis, there are lots of events and artistic activities happens, and there are historical and symbolic meaning altogether. From the center to the La Defense, it can be regarded as a Korean Champ Elysees to La Defense, that is also similar to think of Hongik cultural space to DMC business Park.

Once the abandoned railway takes a role to have a link to this areaand can be the important function and meaning in western part of Seoul like Champ Elysees in Paris.

3-1. DMC-Cultural DistrictBrain Network Synergy

(Spine role) Analysis

Every link can be converted into dynamic space or flexible space in front of the each shopping shops. In the event day or in the night, that space can be converted into flexible commercial space.

Introduction

Introduction

3-1. DMC-Cultural District-

After making the complete construction and connection from Incheon international airport to center of Seoul(Youngsan), then with a few station, the changes will be starting along with this Green network. Unitil 2015 the parking system and the Tram line system would be constructed. After constructing tramline this green network can be functioned as a more efficient border dismantling effect to this morphological images. Important Bike connection will be achieved from DMC to Center.

Step 2 (Year 2020) Along this green network the density will be changed. The density will be somewhat highered and along this connection there will be new building construction and environmental improvement with better accessibilities. Many creative business and office will be located naturally.

Year 2009 Contruction of tunneled connection from international airport is processing by 2012 Today, Year 2009

Year 2015 by 2012, the connection is completed and major green network is completed. Academic line is still constructing beneath the Green network.

Year 2020 The symbolic tower of DMC 150floor high, is completed.

The intermediary intervention, park, midscale highrise are completed. the middle part is becomming vivid among DMC and Universities.

Year 2015 Year 2025 With the completion of Academic line of tram systme, the synergy effect is noticeable between DMC and R & D centers and Cultural point. Around green network space the city fabrics are changing very fast. Spinoffs like Marina, and Convention center is completed.

Step 3 (Year 2025) The DMC area will be functioned as a Korean La Defanse for international & domestic creative business district and the streets along this Green Network will be used as a Korean Les ChampsElysees street connected with DMC. Every link by link, there will be a separated characteristics to make the area activated.

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Year 2030 City fabrics are changed into the effective forms with green network system. This whole area has one identity as a creative culture based creative belt.

Year 2020

Year 2025

Year 2030

3. Design & Strategies

3. Design & Strategies

Analysis Design & & Strategies Strategies Design Stake holder Conclusion

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Conclusion

For this intervention realized there need a serial changes of infrastructure to support the proper change. The connection with Green Network with New density area, and efficient parking system, and the characterizing link use.

Stake holder

Actually there is a two main road to connect DMC to Cultural district together. The area that is marked with orange box is the middle part to make the new intervention, so called intermediary intervention part. The reason why this kinds of intervention can be possible is that there is a important and strong infrastructure to make possible to access very fast. Until now, the regualtion in this area is the only 5story high residential area can be poussilbe to buid but after making change of some parts along the small hills in between, then the proper green network and Green axis and new density area can be possible.

Design & Strategies

One more efficient solution for making the area integrated together is not only with the intervention of public network but also is with the geographical intervention for space & density change. As mentioned before, the area between DMC and Hongik Cultural District, there spread large characteristicless residential area. Triangular area that is encompassed with the streams and infrastructure is almost island condition. Small hillside between stream is cut condition.

Analysis

-New Density-regulation change -New Green Network -Parking Infra -Charaterizing the Link

Introduction

Introduction

3-2. Vitalizing Intermediary Position

3-2. Vitalizing Intermediary Position When we see the sections of this area, as we see the threats above, one of the ­severe problem in this area is that we can see the definitive three different types.

First one is DMC area, which is extra-large building types are congested and planned as a island. Second is the middle scale apartment area, which is located triangular area encompassed with streams from north to south to Han river. Third is the right positioned residential area with private residential housing to be gathered. And Hongik cultural district is located. As mensioned above, the distinctive three morphological differences and natural element and infrastructure make this intermediary part more isolated. Moreover the intermedary part is composed of wide spread boring residential area.

As we can notice in the existing section, we can see the difference of building hight and natural obstacles. After intervention, stream and green hill is changed into one integrated area and green space is also connected together. To make this intervention realized, proper regulation change will be preliminary. Before the regulation change to build the higher density, the promise with inhabitants is important. with making the green network and green axis to the waterfront, Connection with green network and intermediary green axis to the waterfront and proper new density makes this area as a one effective creative cultural business belt that can get the new identity as a gateway of Seoul. The most important point to make the good identity as a one belt area is that intermedary part is essential to be connected not just phychologically but also it should be connected with physicall intervention together.

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3. Design & Strategies

3. Design & Strategies

Analysis Design Design & & Strategies Strategies Stake holder Conclusion

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Introduction

From the green space along side the stream there is the connection from exercizing space to the parking space with 3 dimensionally.

Conclusion

The yellow space is the traffic road beside the stream, which this study propose the public parking space beneath the road for new intervention and new accessibility and its need to have the enough parking space in this area.

Also this area is extremely short of parking space alond with the streams, the bank can be converted into parking space. In the same time this structures can be use as a effective flood protection. In some parts of the Green axis, we can think of the underground parking lots.

Stake holder

As you see the 2D plan, of the intermediary part, with the Green connection from green network to riverside makes this in between space more vivid. with the newly made green space for the development it is essential to make the commitment with inhabitants to make the new density and some symbolic landmark towers in this area.

In this intervention most important thing is that it is is the main intervention along the green axis from green network to the existing sewage water disposal plant(green on top) . With this horizontal connection, the vertical green connection is one more important gesture to connect the existing natural obstacles. In the same time that gesture is the impotant meaning to connect the DMC area , intermediary area, Hongik cultural district, and universities together. Finally we can get the images of one integrated Creative Cultural district together. Along with the strong infrastructure, relatively high density buildings can be placed because the main accessibilty is convenient from riverside highway.

Design & Strategies

As you see the intermediary area, there spread large small pars residentails. One of the problem in this area is that the green area is extremely insufficient exept the samll hill named sungmi mountaion and stream bank green walking road.

With the new density and simbolic skyscrapers we can place the green axis and green network connection to the waterfront.

Analysis

-New Density-regulation change -New Green Network -Parking Infra -Charaterizing the Link

Introduction

3-2. Vitalizing Intermediary Position

3-2. Vitalizing Intermediary Position

This is the perspective of 2030. The Green Network with 3 dimensional multi function connection and intermediary intervention to have the new density and green public space together. This makes whole area as one integrated Cultural knowledge industry belt. Also with this intervention this whole area can be achieved one identity as a cultural base belt. Whole DMC area is wholy developed.

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3. Design & Strategies

3. Design & Strategies

Analysis Design & & Strategies Strategies Design

-New Marina(Canal) -Green Network -Change of Thermal Plant into Art Support Center & Museum In the postmodern period, the importance of the cultural landscape and 3 or 4 th wave industry is becomming more important. In these discourse, the historic center and regeneration process with the elements of spectacles is essentially important and one of the noticeable elements to make the intervention to make some area regenrated.

From a plain landscape design of waterfront, the intervention with Seoul Eye and Marina and some museum place, this area could have its own identity.

Restaurants

Stake holder Conclusion

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3-3. New Waterfront (Spinoff)

Outdoor Concert space

Museum

Seoul Eye Conclusion

First on the side of waterfront. Thermal plant should be moved and the space should be turned into contemporary art museum park. and beside there is the christianity persecution memoral park. then, there is the Marina park connected with human walking bridge to Sunyu Park, which once was the water supply plant place. Also the water sewage plant area will be green space and will be connected with waterfront green landscape.

The other side there is the convention center in the triangular site all the important infrastructures are converged.

Stake holder

This intervention is focused on supporting indirectly. but in a way this ladder like intervention can be connected each other and will make the street change. For that reason, there should have some proper intervention.

Introduction

More or less, intermediary intervention is also vertical connection from green network to waterfront, but that was the direct intervened design, which is noticeable spatially directly. But this concept is somewhat different. This intervention is more similar with aqupuncture effect to make some part vivid not by intervening direct spot but by put some spinoffs around to support the spot restore its own potential & virtual power in it.

Design & Strategies

If we say the intervention with green network and intermediary density is horizontal connection gestures, then the New waterfront intervention is vertical intervention. This vertical intervention can be a connection from the green network to the waterfront of Han River.

Analysis

-New Marina(Canal) -Green Network -Change of Thermal Plant into Art Support Center & Museum

Introduction

3-3. New Waterfront (Spinoff)

With newly constructing Seoul-Incheon Canal project, City of Seoul is preparing the new possibility of harbour or water city. Until now, the North Korean threat make the city of Seoul be slow with the intervention of habour city, with this canal project the marina and new waterfront intervention become true. New design concept with Marine life can be a positive meaning to the Seoul life afterwards.

Boat Parking Marina

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New Marine Project Intervention

3. Design & Strategies

3. Design & Strategies

-New Marina(Canal) -Green Network -Change of Thermal Plant into Art Support Center & Museum

Analysis Design Design&&Strategies Strategies Stake holder

Conclusion

Conclusion

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Stake holder

And with the Metro line is placed right beneath the street the connection and accessibilty is very convenient and along the street there are old residential fabrics and historical remains to enjoy the mood and history together.

The Hongik Cultural district and its new green network connection to DMC can be simmilar images and function together because of the similar historical and contemporary meaning of streets. After making the Green Network that will be new Las Lambla in Seoul.

Design Design && Strategies Strategies

La Rambla is a street in central Barcelona, popular with both tourists and locals alike.A 1.2 kilometer-long tree-lined pedestrian mall between Barri Gòtic and El Raval, it connects Plaça Catalunya in the center with the Christopher Columbus monument at Port Vell. This street has much artistic mood, actually there are so many artist studios and contemporary art museum and lots of activities and is connected until harbour area.

Barcelona waterfront project can be the example of the case study of this intervention. From the Cultural District to Thermal plant and waterfront can be the similar format and space experience with that of La Lamblas street to harbour area.

Analysis

With the left side waterfront there are three main parts of intervention to make the connection effectively. And not only with its own function, Waterfront connection and identity has its own various charateristics. Just like the case of London contemporary art museum, thermal plant building itself can be converted into renovated space with art supporting center and museum park and next one is the Chritian persecution memorial park then there is Marina and waliking only bridge just like the Millenium bridge or Paris Waliking bridge to the island.

Introduction

Introduction

3-3. New Waterfront (Spinoff)

3-3. New Waterfront (Spinoff) Convention Center In right part of the Green network, there is a triangular zone which was formed with all the infrastructures converged together. Becasue of the railroad, traffic road, streams and abandoned railway, this area was encompassed with stron infrastructures that relatively this area is paradoxically hard to access from all the public transport.

Naturally, this area was belonged to low level poor person’s slum like housings.

This triangular space can be converted into convention center after the Academic line and intermediary intervention has completed. If the accessibility becomes good, then, these zone can be transformed into really good space to cover all the important role of this area. This area can be compared with that of Eura Lille project auditorium intervention, which is similar with its condition size and program together. In this case, the architectural solution is nice with the strong infrastructure beneath.

Although it is covered large space and extra large gentrificaiton combined with effective infrastructure, we have to see it positive with its regeneration success in this region as a good example to apply the concept between DMC and Universitites around.

The Lille Grand Palais is a key component in the ambitious Euralille urban development project (AR September 1993), a virtually instant chunk of city and parkland at the heart of the Lille-Roubaix-Tourcoing-Villeneuve d’Ascq conurbation adjoining the Belgian border, for which Koolhaas was appointed masterplanner and chief architect in 1988. The project originated with the 1986 Franco-British agreement to build the Channel Tunnel, which was concluded, significantly, in Lille town hall where, in his capacity as Mayor, Pierre Mauroy received President Mitterrand and Mrs Thatcher, the then British prime minister, for the official signing. The Euralille project evolved from the subsequent decision taken in 1987 by France, Belgium, Holland and Germany to develop jointly the North European Train a Grande Vitesse [TGV] network.

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4. Stakeholder

4. Stakeholder

Introduction

Introduction

4.1 Stakeholders

4.1 Stakeholders Local Level

Local Level

-Global Gateway to Seoul

-Global Gateway to Seoul

Design & Strategies Stake holder holder Stake Conclusion

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Analysis

Left side mapping shows that how the Public, CIvic, Private part can take its development and how they can make a collaboration afterwards.

Conclusion

Public Private Partnerships bring public and private sectors together in long taxpayer costs and risks. Governments infrastructure projects and trying to deliver better services.

Stake holder

Taking these aspects, it is supposed to have the following stakeholders system in terms of PPP (public and private partnership).

Design & Strategies

In between these big projects, my design as the gateway to open the door of the ex-holder, my project is prospected to get co-operation from them. At the same time, it supports those big projects to progress without a trouble and it could be the stepping stone to move on the perfection to the future transformation in this area.

Analysis

The project doesn’t deal with the construction of buildings. The role of the project focuses on making the intervention of the closed relationship between probable actors concerning with the development.

the private sector take on much or all of the responuse the funds generated through upfront concession fees or revenue sharing agreements to invest.

In current situation of Korea, they don’t have general PPP institution. But there are other governances to deal with the government project taking the private company management. So the idea of stakeholder is to turn over those roles of PPP to public enterprise.

Besides, following each part of PPP, it adds the evalenvironment. Hearing opinion is important to expect to bring the implementation plan on the location.Government retains the responsibility and demcratic accountability for deciding between competing seeing that they are delivered to the standards required and ensuring that wider public interests are safeguarded. fast moving environment. The realities of the private sector market-place exert a powerful discipline on private sector management and employees to maxi opportunities as they arise. feedback, considering the process of the project. The main goal of the project is to improve the local environment connected by global network.

This condition is not only the supporting quality of life but also strength the economic value. Therefore, it is essential to put the civic community part as the owner of the project.

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4.Relevance

4.Relevance

The timetable of the transformation

Design & Strategies Stake Stake holder holder Conclusion

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Conclusion

Interventional design for Western part means response to environmental issues, social responsibility and economic development global network.

In a broad sense, the project represents the intervention considering as it enhances city life and encourages people to live in the dense urban area

Stake holder

*Making Strategic Creative Cultural Point in the Western Gateway of Seoul’. *Connecting to the surrounding *Considering the vital urban edge for local communities *Connecting public realm

Analysis

With these evaluations, the project has the following relevance for;

Design & Strategies

To make integrated huge creative belt as an implementation with other visions to make an entrance between global and local in western part of Seoul. So, it supposes that setting the project in between surrounding or intervention.

Analysis

The timetable of the transformation project of West gateway integration development has shown this following progress. My project suggests putting the starting step in between combining this area using the 3 dimensional structure, once abandoned oneway railway.

Introduction

Introduction

4.2 Evaluation

4.3 Achievement

The site is once was the edge of Seoul border.

With the sprawling process the important facilities like garbage land infill, water supply plant, and old fashioned thermal plant is now changed into other function or planning to change its objective.

The edge characteristics made some part of this area as a underground, B class alternative culture area to make the unique cultural contents.

DMC will be the important infrastructure for creative business. Main problem how to integrated this values together could be integrated with 3 methodologies that this study is proposing.

By implementing the project gateway planning framework will be put in a place as an example for future intervention projects on the left hand diagram of the achievement of the project which contracts with the intervention design.

I think that This site will be the exemplary model of economic, social and sustainable development for creative cultural industry intervention. It will encourage and improve the unique qualities that are already in a place which focuses on the urban proposal created by Urban Spatial intervention.

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5. Conclusion

5. Conclusion

Analysis

Space(Organization) Change Existing Faculty + Strategic Faculty (New Accessibility Infra+New Residence)

Regional knowledge-driven growth

A regional innovation system Most Active innovative firms + Regional Network or Cluster

Conclusion

The Overall Purpose To create an integrated platform/structure-a functional model-for the development of the innovative system.

Stake holder

drive(contribut to) the innovation process within a reginal context Innovation Maker -Interaction, -Different Thinking Structure -Organising social Cpital and Knolwedge

Design & Strategies

How to Interact and Collaborate with -Firms, -Research institutions -and Local Goverment

Specialized Faculty Clustered area with and Venture company Symbolic, Traditional University Area(Attraction) + New R&D Area

Knowledge based Cluster Action changes the urban mobility infra Practical Specialization in Each Univ. makes the New Urban Fabric.

Cluster + Identity Factor + Spatial Change must conincide Key Actor must be considered in the designing.

Spatial Strategies Symbolic and Basic Faculty will be placed in the Old City Area(attraction) Practical Faculty will be placed with Mobility Infra.

Partial Dispersion for Efficency

increasing more and more. It is very important to combine the Regional Think tank for Urban Renewal. Other factor is that Strategic structure and Faculty, Convenient Ac-

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Shared Values and Regional Vision The ability to focus on growth areas Integration of resources Internal and external marketing Increase of Mobility

General Condition

Conclusion

Today’s trends is knowledge based Growth and Industry. This pheonomenon is

1.

2.

3.

4.

5.

Stake holder

To back up the this objective, the proper theoretical back ground is how to combine the cluster theory and Place Marketing together.

Results of the Cluster

-Knowledge based Growth and Industry (increasing) -Important Role for the Regional Think tank -Urban Renewal with the Cluster Theory -Strategic structure and Faculty -Convenient Accessibility and Facillity -Global Exchange of Knowledge and Student mobility (increasing) -Symbolic Role for the Region(Attraction)

Design & Strategies

Briefly summarizing the main theme of this stduy,, Vision of this study is ‘Making Strategic Creative Cultural Point in the Western Gateway of Seoul’. The goal is How to make effective Culture-Knowledge based Industry area in Western Gateway of Seoul.

To make the proper intervention, the main problem of this site is important. the problem statement is that Spatial Connection between Digital Media City, Cultural Point and Knowledge Point(universities) is Insufficient.

Conclusion

Trends

Analysis

With the natural transformation of the urban process, sprawling phenomenon would make the urban functions changes. With the strategic point intervention in metropolitan city, nowdays beyound the cluster theory, the cultural landscape part is becomming more and more important. The combination that does not only belong to the business and techonolgy, but also combined with cultural background and soft contents together, the cultural power is essentially important. Especially if the objective is to make the creative cultural belt, then the metholdology should be the combining the cultural district or artist villages and business district and brains together.

Also commercially this street should be successful. Continual flux of people, consumption is also one of the important factor to make the cultural landscape. Cultural background and Cultural contents have much more value and long lasted continual profit than any other industries. Nowdays, 3rd wave industy is going to shift to 4th wave industry to Cultural landscape industry.

Introduction

Conclusion

Introduction

Conclusion

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The results of the positive point of the Cluster goes like left summary.

Linkages between actors turning knowledge into Competitive Economic Advantage+Urban Mobility is also very important. As you notice, this area is becomming more and more important for the connection from airport by railway, and also it is the important location as a gateway.

To make the theoretical level studies realized, Design work goes like this.

Design 1. DMC-Cultural District-Brain Network Synergy(Spine role) -Efficient Use of Abandoned Oneway Seoul-North Railroad(3dimensional Use) -Tram & Parking Space & Highspeed Network -New Academic Line -Gradual Change-Border Dismantling-Korean La Defanse 2. Vitalizing Intermediary Position -New Density-regulation change -New Green Network -Parking Infra -Charaterizing the Link 3. New Waterfront (Spinoff) -New Marina(Canal) -Green Network -Change of Thermal Plant into Art Support Center & Museum Major study was how to use or utilize the abandoned oneway railroad diviation space. That is the spine role of the integration with DMC, Cultural distirct and Universities. Not just with the Network, for physically integrated geography, this study propsed the methodology to make the vitalizing intermediary position. New density and green axis and connection was the essential point. To make the whole part vivid, this study also proposed the

5. Conclusion

5.Conclusion

physically

Introduction

Introduction

Conclusion

Reference

-Gateway Role -Regeneration area -Strategic Center for Renuification

-Place marketing -Artist Support -Protection -Regulation -Regeneration Incubator

Stake holder Conclusion

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Design & Strategies

Nationally seeing, this intervention will be successful to make the cultural soft contents more powerful, this part will be the dominant leader fo supply the cultural contents to Asian countries and to the World. It has already done thiskinds of work unitil now. But, this intervention will accerlerate this trends. I believe that always the software contents has its power only with proper geographical intervention.

Conclusion

Finally, summarizing intervention of this study, this study proposed physical and cultural intervention to make this area as a one strategic creative cultural business belt.

Physically this area will take a role as a gateway with regeneration. This can be achieved by three methodologies to combine three parts in the theoretical level of cluster theory and place marketing.

Culturally, this area will be developing with place marketing, artist support, protection regulation for the incubator role of Artisis who are working here.

Stake holder

Diagramatic Intervention Global network

Design & Strategies

National level Vision

Reference

Analysis

Analysis

Culturally

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