Product Innovation of the Year

An award recognising product innovation that contributes to the acceleration or transformation of its category or develop a new subcategory, through either recruiting new customers or creating new occasions.

To nominate for this award, please provide:

1. A description of the nominated innovation –product, packaging, pack sizing etc (can be a single product or group of products ranged in 2022).

2. An example of product barcode number/s and description.

3. An explanation of the insight that led to the innovation (approximately 50 words or less).

4. A description of the purpose or desired outcome of this innovation (approximately 50 words or less).

5. A description of the target customer for this innovation (approximately 25 words or less).

6. An explanation of how this innovation contributes to growth acceleration or transformation of the segment/sub-category/ category (approximately 50 words or less).

7. A JPEG or PNG of your company logo.