Deal Makers Booklet 2016

DEAL MAKERS 7-8.NOV.2016

Grand Hyatt Amman

About DealMakers DealMakers is an exclusive, engaging and interactive annual investment match-making event, organized

by Endeavor Jordan for the 4th consecutive year. The event aims to elevate the conversation between investors and entrepreneurs on how to collectively maximize the investment and divestment potential of Arab start-ups and scale-ups.

This year’s event includes: Creative thinking workshops for the entrepreneurs, led by THNK School of Creative Leadership from Amsterdam, and focused around the topic of fundraising Featured speaker, Mudassir Sheikha, Co-founder and MD of Careem, sharing their inspiring growth journey A panel discussion featuring local entrepreneurs who have successfully raised funds and are scaling their businesses Exclusive investor roundtable discussion to share ecosystem updates and co-investment opportunities 1:1 speed-networking sessions between participating entrepreneurs and local, regional and international angel investors and VCs ... and more networking time

Agenda Monday, November 7, 2016 9:00 - 10:00

Registration/ Coffee Jolt

10:00 - 11:30

Re-THNK to Fundraise - Workshop In the THNK Reframe to Fundraise workshop you will overturn cherished assumptions to filter through investor feedback to find the gold

11:30 – 12:00

Time to Coffeenate

12:00 - 13:30

Re-THNK the Investor Ecosystem - Workshop Mapping the ideal investor profile and asking the right questions to find your investor-match

13:30 – 15:00

Lunch

15:00 - 17:00

Storytelling - Workshop Starting from your passion & purpose, learn to connect based on values with your target audience A B

A

B

A

B

Investor Roundtable A time for investors to share ecosystem updates and co-investment opportunities

17:00 – 17:30

Time to Coffeenate

17:30 - 18:30

Meet the Investors We are turning the tables and placing the investors in the hot seat.

Let's hear what they have to offer the entrepreneurs

18:30 – 19:30

Networking Drinks @ L’Incontro

19:30 – 21:30

Dinner @ L’Incontro

A

D

B

D

Tuesday, November 8, 2016 8:30 - 9:30

Registration/ Coffee Jolt YALLA, LET’S GO!

9:30 – 10:30

Keynote Speaker The Dynamics Behind the Funding of a Regional Unicorn Moderated by Sorusch Amiri, Beco Capital

Mudassir Sheikha Co-founder & MD Careem

C

10:30 – 11:30

The Entrepreneurs Take, Fundraising Woes Sharing their fundraising stories, war wounds and lessons learned are: Ala' AlSallal, Hussam Hammo, Khalil Shadid & Mohammed Shaker

11:30 – 12:00

Time to Coffeenate

12:00 – 13:00

Let’s Start Talking 1:1 Speed Networking Sessions Time to get down to business. Entrepreneurs will be matched with investors for speed rounds of discussions of 15 minute slots

13:00 – 14:30

Re-charge over Lunch

14:30 – 15:30

Take2 1:1 Speed Networking Sessions

16:30 – 18:00

Street Food Walking Tour, Jabal Amman

Moderated by Laith Zraikat, Arzan VC

Happy Hour @ Copas

18:00 – 20:00

Pass type:

A

Full Event

B

A Workshop

C

Morning

D

A B D

A B C

D

A

D

A

D

A

B

D

B

C

D

Investor

7.NOV

Workshop Facilitators SCHOOL OF CREATIVE LEADERSHIP Menno van Dijk

Partner at THNK – School of Creative Leadership Menno van Dijk is co-founder, first managing director and currently partner of THNK, the School of Creative Leadership, which offers international executive programs for social agents, commercial entrepreneurs and innovation managers focused on developing creative solutions to large societal challenges. In addition, THNK supports organizations with their innovation leadership development.

As a latest THNK activity, Menno has co-founded ScaleUPNation, a multiyear program to support a portfolio of 20 young innovative enterprises to grow to impact at scale.

Karim Maarek

Senior Faculty at THNK – School of Creative Leadership Karim Maarek is a former participant and now Senior Faculty member at THNK. He is also founder of Teach to Fish – Spark to Crowd. With Teach to Fish, he has developed numerous personal leadership, concept development and crowd activation learning programs and is especially interested in accelerating sustainable and impactful ventures, believing that it takes powerful, heartful leaders to ignite the crowd.

Karim is also founder of Creatyfus - Creative Lab for Impact Projects, an active member of Impact Hub Amsterdam and a Senior Fellow of Humanity in Action as well as an active volunteer with the Dutch Ster Foundation, aimed at improving children’s futures.

8.NOV

Featured Speaker

Mudassir Sheikha

Co-founder and Managing Director Co-founder and the Managing Director of CAREEM, Mudassir Sheikha brings to the job his previous experience as an Associate Partner at McKinsey & Company, where he advised clients on strategy and business building.

Prior to McKinsey, Mudassir spent a decade in Silicon Valley building technology startups and watching first-hand the rise of the industry.

More recently, he was a co-founder of the product Device Anywhere, which was eventually acquired by Keynote Systems.

Originally hailing from Lahore, Pakistan, he now calls Dubai home. He wants to go back to playing cricket when he has a moment to spare.

Mudassir acquired a B.A. in Economics and a B.S. in Computer Science from the University of Southern California, and a M.S. in Computer Science from Stanford University.

1:1 Speed Networking ParticipantsInvestors

HIKMAVentures

Angel Investors Fares Sayegh Michael Ghandour Hysham Abdelnour Ranwa Halasa Saad Mouasher Salwa Katkhuda

MEET THE COMPANIES 1:1 Participants

Akhtaboot Akhtaboot is an HR solutions company that is committed to providing a user-friendly, effective, and efficient way of linking the right talent to the right career opportunity in the MENA region. Initially launched in 2007 as an online job board, Akhtaboot has since transformed into a full HR solutions company, amending its tag line from “acquire to hire” to “acquire to retire.” With offices in Jordan, KSA, and the UAE, Akhtaboot’s services are tailored to the Arab world, offering bilingual user interfaces and customization of its various products.

Applixya Applixya has pledged 50+ collective years of expertise to conveniently mold enterprise-level security, protection and privacy into affordable, simple and convenient boxed eSignature Apps to all levels of executives and businesses around the world, profoundly changing and disrupting the landscape of signing documents on the go. Applixya’s signature technology can be integrated into any system or app for medical records, official correspondence, insurance records or any other records. The integration options include: plug-ins, frameworks, adapters, connectors, custom apps, or co-branded apps.

ArabiaWeather Founded in 2010, ArabiaWeather is the leading provider of weather products, services, and solutions to consumers and businesses in the MENA region. With a proprietary network of 200+ automated weather stations, regionally adapted algorithms, and an in-house developed data management system, ArabiaWeather is able to generate hyper-local forecasts and predict region specific weather patterns.

The Audiogram The Audiogram replaces the “RingBack” tone with a piece of useful information. The mobile app allows the customers to benefit from wasted time by receiving tailored audio content on their phone every time they make a call, without going through the effort of looking for it. Users can utilize this time to learn something new, like a fact, a new language, the latest sports scores, breaking news, the morning weather, a funny joke, a health tip or a science fun fact, or a quote of the day.

Beladcom Beladcom is a VR company focused on providing VR content and applications across the MENA region. Beladcom developed the first Arabian Nights themed Virtual World “Planet Toulan”, in alliance with Swedish technology company MindArk, utilizing $80M dollar Virtual Worlds technology with a userbase from 33 countries. Beladcom are MENA pioneers in developing content for Virtual Reality Headsets since its prototype time, and creating VR immersive experiences for Google VR, Samsung Gear VR, and Facebook Oculus Rift.

Better Business Better Business is a consulting company specialized in capacity building and human capital development. The company was founded in 2003 by a momtrepreneur. It provides five main services: Learning and Development, Assessment Centers, Training Advisory, Servometer and Corporate Learning Events. The company has a successful track record and is growing its operations with over 40% revenue growth for 2016. Moving forward in its 5 year strategy, Better Business is planning on growing in the Digital world by providing some of its current services online while embarking on a new venture called Experdice. This new venture will create an online consulting market, offering online linkages between experts and corporates catering for the Middle East.

Bilforon Bilforon is a marketplace application for connecting customers with home-cooks who make food and sell it from their homes. Customers can use the app to view the list of home-cooks, check their food menu and order food from them. In less than 3 months, Bilforon has generated over $24,500 in sales. 70% of the users are returning customers who love the technology, the food and the service Cash Basha Cash Basha is an e-commerce technology company that enables shoppers in emerging markets to make purchases from international online shopping sites that do not serve their geographies in a seamless and automated manner with their preferred payment methods, local logistics, clearance and full customer service to their doorstep. Their mission is to relieve the pains of customers in developing areas by creating disruptive layers of technology, building on new business processes and examining data to catalyze modern shopping services for the rest of the world.

EDaura EDaura is a cloud-based learning tool with a mobile-first approach, used to enhance learning and teaching opportunities. EDaura gives educators and learners a set of tools with powerful analytics and assessments. To improve the educational process, EDaura offers chat communication, course & classroom management, content distribution, assessment (formative & summative), HTML5 content authoring, and reporting & analytics. These tools are provided on the EDaura app, accessible from any iPhone or Android, or on the web.

Ekeif “Keif” means “how” in Arabic, and Ekeif is aiming to create the biggest video community of Arabic “how-to” videos through content creation and aggregation. In 5 years, Ekeif has launched their mobile app in September 2016 and has had more than 10K videos aggregated and 1000 videos produced. Ekeif currently has a total of 80M views and 366K total subscribers on all their channels.

Eon Dental Eon Dental’s flagship product is the eon Aligner, a clear alternative to traditional metal brace that treats dental malocclusion or crooked teeth. The eon Aligner is a full CAD/CAM orthodontic solution that uses a series of custom made and transparent dental trays that move teeth incrementally. Eon is one of the few manufacturers globally who use 3D Printers as primary component of the manufacturing process, utilizing a full digital work-flow to fabricate the system.

Find Early Adopters Find Early Adopters helps companies understand why their customers leave their websites. FEA obtains feedback from realworld customers to help businesses and investors identify the problem in order to work towards a solution. The company asks independent people to record videos of their screens with voice comments while they are conducting specific tasks. These videos are analyzed to get insights about customers’ behaviors and problems using these websites.

First Complete Auto Parts Fcap is an importer of world renowned Spare Parts brands for both the industrial and automotive sectors in Saudi Arabia. Over the past 7 years the company has distributed parts through traditional wholesale and retail channels (Bricks and Mortar) approach of stocking and distribution to fulfill customers’ needs for parts.

Recently Fcap has also launched a B2B Ecommerce marketplace to sell directly to end users.

Forky Forky is a venture-backed, fast-growing, food-tech company that delivers delicious meals in 15 minutes. Through Forky’s web platform and mobile application, users choose between two main dishes each day, a salad, and various side orders from a menu of over 150 recipes of modern Greek cuisine. Forky is currently providing 900 daily orders. After securing the €700M Athenian market, Forky aims to expand in other big Mediterranean Metropolises.

Friendture Friendture is a centralized location for friends and acquaintances, to create and manage their activities & events. Through this mobile app, group activities are simplified with a few clicks, reducing the need to create multiple and useless groups for each activity. Based on the interests of the clients, they can discover what’s happening in town within their own comfort and privacy.

Little Thinking Minds LTM is an award winning company that seeks to create and publish engaging educational and edu-taining Arabic content for children under 10 to advance the quality of Arabic fluency and literacy globally through creating and publishing engaging educational Arabic content for children including videos, apps and e-books and then tracking the data related to their products.

Liwwa Liwwa, Inc. is a marketplace lender which focuses on small business lending. The company operates in Jordan and the UAE, with a software development and data science team in New York. Liwwa has lent roughly $2.3M to more than 100 companies in Jordan since March 2015 MadfooatCom MadfooatCom is an online, real-time bill presentment and payment service, which enables customers to inquire about and pay their bills anytime, anywhere. In 2014, the company won the exclusive tender of the central bank of Jordan to build, operate and administrate the electronic bill presentment and payment service (EBPPS) “eFAWATEERcom” nation-wide in Jordan. The service is now connected to 92% of the banks in Jordan, Post Office, JoMoPay (Jordan Mobile Wallets) and more than 65 billers including government, all utilities, all telecoms, and universities.

Masmoo3 Masmoo3, established in 2011, is the first specialized Arabic digital Audio Books production and publishing house in the Arab world that offers Arabic speakers easy access to a digital Arabic audio library, to give those who do not read or cannot read a chance to get knowledge, and make listening to books an interesting experience.

Masmoo3’s Audio Books are professionally narrated, and published in downloadable digital audio formats for mobile phones, and computers. They are available online through iTunes Store, Masmoo3 website, and also offline through preloaded mp3 players.

Merchmallow Merchmallow is a creative merchandising and retail company.

Working with over 300 clients in the creative industries, content creators, events, corporate, NGOs and F&B, Merchmallow provides users with the tools they need to seamlessly create merchandise for their audiences and communities.

My Virtual Cloud MYV-Cloud was established in 2012 by a group of highly qualified IT experts and professionals, whose goal is to help provide a success story for businesses by focusing on finding the right solution for clients, filling their work needs and solving their IT problems. MYVCloud’s provides consulting, planning, and/or monitoring of the client’s business process to make sure it is the best solution for the business’s needs, handling the work regularly through project management processes. In addition, MYV-Cloud will train the company’s team to achieve their current and future needs and requirements, delivering a successful solution that will be ready for running on its own.

Nestrom Nestrom targets the agriculture industry (focused on Angiosperms & permanent crops) which is currently functioning in a disconnected offline mode that requires manual labor and intuition. Nestrom allows farmers to monitor, control and understand their farms through insightful sensor readings right to their fingertips over the internet.

Our product allows farmers to develop their precision agriculture plans through data to help increase production and reduce losses.

Play 3arabi Play3a is a mobile games publisher focused on MENA that targets successful international games that fit the region, licenses them, localizes them, and publishes them in Arabic. With more than 1.8M downloads on Play3a games, Play3a is continuing to grow and has recently signed a contract to launch a large very successful game in Arabic.

Progressive Generation Studios Progressive Generation studios is a broadcasting & production company that produces original content in multi-languages for multi-platforms. Founded in 2011, they specialize in the production of creative animation artwork in 2D and 3D. Focusing on the animation field, Progressive Generation Studios aims to become the Walt Disney of the Arab region.

ShopGo ShopGo is an ecommerce platform provider in the MENA region, with integrations on payment and shipping with over 15 providers.

ShopGo provides localized support to help online business owners tackle MENA ecommerce difficulties one at a time. Businesses can choose one of ShopGo’s ecommerce-optimized themes for instant integration with local and global shipping and payment solutions, creating an effortless selling process.

ShopWalk ShopWalk is an app based shopper/shop engagement platform using proximity (Bluetooth). Targeting bottom of the pyramid merchants in developing markets to democratize CRM and create meaningful and value driven relationships for shoppers.

Snackable News Snackable News is a supplier of pre-written articles for business in Arabic, English and French, with an archive that is growing daily in various topics. The platform enables businesses not only to exclusively own the articles but gives them the choice to distribute the owned media in the form of branded content and/or native ads.

The platform also enables businesses to ask for the creation of specific content through its network of expert authors.

Swipt Swipt is a customer engagement and rewards mobile application. It provides customers the flexibility of being rewarded for actions that serve to increase brand affinity based on how frequent the customer interacts with the brand through social media and how often the customer visits the business, regardless of the dollar amount they spend. Swipt also provides businesses the ability to showcase the discounts they offer and share special offers directly with customers by sending push notifications using segmentation and targeting tools available on our platform.

Tamatem Tamatem is the leading mobile games publisher in the Arabic speaking market. Tamatem targets successful games from around the world, localizes and markets them in the MENA region. Tamatem has offices in Amman, Jordan, Cairo, Egypt, and Mountain View, California. With their 26 talented engineers, designers and marketers, Tamatem has published 40 different games on iOS and Android with over 31M downloads in the past 2 years. The company grew by 155% in revenue in 2015 and is expecting to grow by 200% in 2016.

Top Steering TOP STEERING is the only integrated online, cars & bikes accessories and spare parts store at customers’ ease in the Middle East.

Customers can purchase any available products online that will be delivered free to their door step. With a passionate customer service team, TOP STEERING aims to deliver the best solution and products to customers.

Trevx Trevx is an audio search engine where users can search for all types of audio files from music, audiobooks, sound effects, to learn languages and religious content. Users can search for relevant audio results with interactive interface that enables direct play and download to enjoy offline. For many instances where audio consumption is more suitable such as driving or working out, Trevx provides a perfect solution.

Other Participants Abedalrahman Al Zghoul All Jordan Youth Commission

Diana Saidi Umniah

Ibrahim Safadi Luminus Education

Ahmad Hanandeh Zain

Dina Shawar Silicon Badia

Jalil Labadi Altibbi

Ahmed Hamdan Unifonic

Eman Bushnaq meemapps

Jamal Tumeh Arab Bank

Ala’ AlSallal Jamalon

Eric Modave Arab Bank

Khaled Kanaan Mawared Invest

Alaa Majzoub LNA Innovative Solutions

Faisal Al Bitar Oasis500

Khaled Kassim TipnTag

Alissar Mzayek Alissar

Faisal Al-Husry Liwwa

Khalil Shadid ReserveOut

Amer Nasereddin Primus

Faisal Hakeem The Audiogram

Laith Abbadi Mazen Dajani & Co.

Amin Amin ASK

Firas Otaibi Kharabeesh

Lana Habash Eversheds

Amineh Dabbas Oasis500

Ghassan Mzayek Alissar

Lara Qudah EY

Ammar Mismar Umniah

Ghassan Olayyan Arab Bank

Lina Al-Araj Silicon Badia

Anan Saleh Izzat Marji

Hadeel Anabtawi The Alchemist

Lubna Baqain BIMention

Areej Dalgamoni Thaqafaty

Hadi Karmi NU SRV

Majed Sifri Optimiza

Asma Kayyali PSUT

Hammad Ehtesham Easy Taxi

Maram Al Jazireh Arab Bank

Aysha El-Shamayleh Writers’ Cell

Hanae Ayoubi Harir

Massa Dalgamoni Thaqafaty

Bashar Maayeh EBRD

Hassan Hamdan Unifonic

Miranda Beggin Oasis 500

Basil Marji Marji Group

Haytham Kamhieyh Capital Bank

Nabil Tarazi EcoHotels Jordan

Batoul Ibrahim Writers’ Cell

Hazem Bawab United Business Applications

Nader Shnoudi Shnoudi Trading Co.

Caroline Vikati Liwwa

Hazem Zureiqat Engicon

Nadia AlSaeed Bank Al Etihad

Other Participants Naim AlHussaini Arab Bank

Sabri Hakim Careem

Zaid Masri Salalem

Nicole Shahin Umniah

Sally Baalbaki Decoration One

Zeena Majali Crystel

Nidal Qanadilo Oasis500

Sally Shalabi Shalabieh

Nour Al Gharibeh Mowgli Foundation

Salwa Qattan Careem

Nour Altobasi Marah al atfal - kidz joy

Samar Habaybeh BIMention

Olli Sydanlammi Arab Bank

Samer Halawa Globitel

Omar Hamarneh I-Park

Samir Habib Oasis 500

Omar Koudsi Jeeran

Shereen Abbadi Jidara

Osama Suliman Arab Bank

Sondos Samara Sanadyme

Rada Hrout Umniah

Suha Batarseh British Embassy

Radwan Shaban Arab Bank

Suhaib Khawaldah ILG

Rami Adwan JAAC

Susanne Baalbaki Decoration One

Rana Abweh Innovation Packaging Co.

Tamara Abdul Jaber Palma

Randa Sadik Arab Bank

Tamer Al-Salah EBRD

Rania Abu Khader Studio Be

Tania Mouasher

Rania George Lunapac

Tareq Haj Hasan Arab Bank

Reem Goussous Jidara

Walid Samhouri Arab Bank

Rose Alissi AmCham

Wissam Rabadi DAI

Ziad Shatara Umniah

Thank you to our Sponsors & Partners

Content Partners

Community Partners

Media Partners

About Endeavor Endeavor is leading the global high-impact entrepreneurship movement to catalyze long-term economic growth. Since 1997, Endeavor has been selecting, mentoring and accelerating the best high-impact entrepreneurs around the world. Through the guidance that Endeavor offers, entrepreneurs can tangibly impact their communities, generate new job opportunities, bolster their countries’ national wealth, inspire others to innovate, and contribute to private sector development. Endeavor now supports 1,366 High-Impact entrepreneurs, leading 855 companies in 25 emerging and growth markets around the world.

Endeavor launched its operations in Jordan in 2009 and is leading the way in supporting high-impact entrepreneurship. Today, Endeavor Jordan supports 25 Endeavor Entrepreneurs, representing 17 companies, from varying industries that have generated over $160 million in revenues in 2015 and created over 2700 jobs. Endeavor continues to search for more high-impact Jordanian entrepreneurs to support through its local and international networks.