2020 MENAT Country Lookbook

2020 MENAT Country Lookbook This handbook gives an overview of the MENAT markets Endeavor operates in, as well as a summary of the extensive data compiled related to entrepreneurs with presence or eager to expand regionally and internationally.

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Egypt

Male 50.5% Female 49.5%

GDP

Cairo

US $303.175 bn

100.3 m

RICH IN HISTORY OPPORTUNITY Acting as a gateway to Africa, Asia and Europe, Egypt’s unique geography lends it a strategic economic value making it one of the most central and accessible locations around the world. Despite the difficult political and economic events of 2011 reversing a near-decade of growth, Egypt’s growth and investor confidence today are slowly being restored underpinned by a stable political climate and a bold economic reform program.

LARGEST INDUSTRIES

TOP TRADE TIES

*Based on contribution to GDP

The Association Agreement with the EU The Greater Arab Free Trade Area (GAFTA)

Manufacturing

Agriculture

The Agadir Agreement The Common Market for Eastern and Southern Africa (COMESA) WTO Treaty

Energy

Tourism

KEY GLOBAL RANKINGS 71%

Literacy Rate 60

African Continental Free trade Area (AfCFTA)

ENTREPRENEURIAL SCENE Ecosystem Enablers: AUC Venture Lab, Flat6Labs, Cairo Angels, MINT Incubator, Falak Startups, Seedspace, RiseUp, Fekretak Sherketak, TIEC, INJAZ

Active Foreign Funds: USAID, EBRD, IFC, CDC, HOF, MSA, Wamda Capital, 500 Startups, Actis, BECO Capital, Vostok New Ventures, Endure Capital

Local Investors: Algebra, Egypt Ventures, Sawari Ventures, A15, TCV, Egyptian American Enterprise Fund, Ezdehar, C-Ventures, Lorax, EdVentures

Co-Working Spaces: AlMaqarr, Urban Station, KMT House, CO55, Regus, Edge Innovation Center, Startup Haus Cairo

Ease of Doing Business Index /100 33

Global Innovation Index /100

‫ﻣﺮﺣﺒﺎ‬ LANGUAGES Official: Arabic Spoken: Arabic, English

Hello

ENDEAVOR OFFICE Established in 2008 Entrepreneurs: 54 leading 33 companies

Managing Director: Mohamed Rahmy Access to Market Lead: Farida Salah

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Egypt *The data below refers to regional Endeavor companies based in Egypt, Jordan, Lebanon, Morocco, Saudi Arabia, Tunisia, Turkey, UAE *On-Ground Operations: refers to companies with offices or teams on the ground in a given market *Non-Ground Operations: refers to companies that manage operations remotely through other channels *Markets of Interest Per Vertical: refers to the % of companies from each vertical that are interested in expanding into the given country

Regional EEs with on-ground operations in Egypt (by home country)

Regional EEs with on-ground operations in Egypt (per vertical) 33

Egypt Saudi Arabia

2

Jordan

2

UAE

2

Morocco

2

Lebanon

10% Smart City 20% Healthcare

1

Regional EEs with non-ground operations in Egypt (by home country) 4

1

JORDAN

TUNISIA

Regional EEs with non-ground operations in Egypt (per vertical)

60% ESS

Most Active Verticals in Egypt

Agriculture

4.3%

Commerce

13%

Education

4.3%

F&B Healthcare

20% Commerce

20% Healthcare

Egypt as Market of Interest Per Vertical

FinTech

10% Education

40% ESS

* Indicates number of companies

ESS

20% Commerce

Agriculture Commerce Education ESS

26.1%

FinTech

4.3% 21.7% 13%

F&B Healthcare Smart City

*KEY: • Commerce: Retail and Consumer Tech • ESS: Enterprise Software Services • F&B: Food and Beverages

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2

4

6

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Jordan

Male 53% Female 47%

GDP

Amman

US $42.231 bn

10.2 m

HOME TO MENA’S FIRST STARTUP ACCELERATOR Known to be home to the region's first startup accelerator Oasis500, Jordan also stands out in the MENA for its strategic geographical location and quality low cost facilities. As part of its economic reform mission to catalyze sustainable growth through fostering innovation and developing the entrepreneurial ecosystem, Jordan has become the hub for technical talent and infrastructure.

LARGEST INDUSTRIES

TOP TRADE TIES

*Based on contribution to GDP

World Trade Organization (WTO)

FTA with the USA, Canada, Singapore Pharmaceuticals

Manufacturing

Greater Arab Free Trade Agreement (GAFTA)

European Free Trade Association (EFTA)

Information Technology

General Medical Tourism

ENTREPRENEURIAL SCENE

KEY GLOBAL RANKINGS 98%

Literacy Rate 69

Ease of Doing Business Index /100 30

Global Innovation Index /100

Agadir Agreement

Ecosystem Enablers: Oasis500, MODEE, Propeller, Intaj, iPark, ShamalStart, BeyondCapital, ZINC

by Zain, The Tank by Umniah, Big

by Orange

Active Foreign Funds: USAID, EU, ISSF, SJIF, EBRD

Popular Local Investors: DASH Ventures, Silicon Badia, Propeller, Luminus Ventures, AdamTech Ventures, Amam Ventures

Co-Working Spaces: ZINC by Zain, The Tank by Umniah, Big by Orange, Workspace

‫ﻣﺮﺣﺒﺎ‬ LANGUAGES Official: Arabic Spoken: Arabic, English

Hello

ENDEAVOR OFFICE Established in 2009 Entrepreneurs: 36 leading 29 companies

Managing Director: Reem Goussous Access to Market Lead: Sara Asad

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Jordan *The data below refers to regional Endeavor companies based in Egypt, Jordan, Lebanon, Morocco, Saudi Arabia, Tunisia, Turkey, UAE *On-Ground Operations: refers to companies with offices or teams on the ground in a given market *Non-Ground Operations: refers to companies that manage operations remotely through other channels *Markets of Interest Per Vertical: refers to the % of companies from each vertical that are interested in expanding into the given country

Regional EEs with on-ground operations in Jordan (by home country)

Regional EEs with on-ground operations in Jordan (per vertical) 16.7% Healthcare

28

Jordan 2

Saudi Arabia

12.5% F&B

1

Egypt

4.2% FinTech 16.7% Education

16.7% ESS

* Indicates number of companies

Regional EEs with non-ground operations in Jordan (by home country) 1

1

33.3% Commerce

1

1

Regional EEs with non-ground operations in Jordan (per vertical) 1

20% Healthcare

40% Commerce

40% ESS EGYPT

LEBANON TUNISIA TURKEY

UAE

Jordan as Market of Interest Per Vertical

Most Active Verticals in Jordan

100%

Agriculture Commerce

75%

Education ESS

50%

FinTech 25% 0%

F&B 16.7%

16.7%

33.3%

16.7%

16.7%

Commerce

Education

ESS

FinTech

Healthcare

Healthcare Smart City

*KEY: • Commerce: Retail and Consumer Tech • ESS: Enterprise Software Services • F&B: Food and Beverages

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2

4

6

8

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Lebanon

Male 50% Female 50%

GDP

Beirut

US $56.6 bn

6.8 m

THE ROOTS OF RESILIENCE Lebanon has experienced a multitude of crises in the past 40 years, but it has been known to rise again, recreate and innovate. Lebanese people have turned more entrepreneurial over time, expanding the pool of skilled talent. With time, the diaspora has grown larger and continues to support Lebanon from abroad.

LARGEST INDUSTRIES

TOP TRADE TIES

*Based on contribution to GDP

Economic Association Agreement with the EU

Greater Arab Free Trade Agreement (GAFTA)

Banking

Insurance

Bilateral Investment Agreements with numerous countries

European Free Trade Association (EFTA)

Tourism Hospitality

Service Industry

KEY GLOBAL RANKINGS 95%

Literacy Rate 54

Euro-Mediterranean Partnership (EUROMED)

ENTREPRENEURIAL SCENE Ecosystem Enablers: Berytech, Beirut Digital District (BDD), Speed Lebanon, UK Lebanon Tech Hub, Flat 6 Labs, StartechEUS, Antwork, MIT Enterprise

Active Foreign Funds: USAID, EU, EIB, EBRD, World Bank

Local Investors: Berytech Fund, Kafalat, Cedar Mundi, B&Y Ventures, MEVP, Leap Ventures, Saned Partners, Phoenician Funds

Co-Working Spaces: Beirut Digital District (BDD), Antwork, Berytech, Submarine, Koozpace, Olive Grove, Mindlie, Raymondo

Ease of Doing Business Index /100 29

Global Innovation Index /100

‫ﻣﺮﺣﺒﺎ‬

Bonjour

LANGUAGES Official: Arabic Spoken: Arabic, English, French

Hello

ENDEAVOR OFFICE Established in 2011 Entrepreneurs: 40 leading 31 companies

Managing Director: Christina Chehade Access to Market Lead: Samantha Menassa

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Lebanon *The data below refers to regional Endeavor companies based in Egypt, Jordan, Lebanon, Morocco, Saudi Arabia, Tunisia, Turkey, UAE *On-Ground Operations: refers to companies with offices or teams on the ground in a given market *Non-Ground Operations: refers to companies that manage operations remotely through other channels *Markets of Interest Per Vertical: refers to the % of companies from each vertical that are interested in expanding into the given country

Regional EEs with on-ground operations in Lebanon (per vertical)

Regional EEs with on-ground operations in Lebanon (by home country)

7.1% Smart City

15

Lebanon 2

UAE

14.3% Commerce 7.1% Education

35.7% Healthcare

1

Egypt

14.3% ESS

1

Jordan

7.1% F&B

* Indicates number of companies

Regional EEs with non-ground operations in Lebanon (by home country)

Regional EEs with non-ground operations in Lebanon (per vertical)

2

50% Education

50% Healthcare JORDAN

Most Active Verticals in Lebanon

Agriculture Commerce Education ESS FinTech F&B Healthcare Smart City -

1

14.3% FinTech

2

3

*KEY: • Commerce: Retail and Consumer Tech • ESS: Enterprise Software Services • F&B: Food and Beverages

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Morocco

Male 50.4% Female 49.6%

GDP

Rabat

US $117.9 bn

35.5 m

52% SHARES OF RENEWABLE ENERGY BY 2030 Morocco has launched one of the world’s largest and most ambitious solar energy plan with investment of USD 9 billion. The Moroccan Solar Plan is regarded as a milestone on the country’s path towards a secure and sustainable energy supply. The aim of the plan is to generate 2,000 megawatts of solar power by the year 2020 by building mega-scale solar power projects at five location.

LARGEST INDUSTRIES

TOP TRADE TIES

*Based on contribution to GDP

FTA with the USA since 2006

Agadir Agreement Automotive

Phosphates

Tourism

Advanced FTA with the EU since 2008

FTA being negotiated with Canada

Agriculture

Industrial Sectors

KEY GLOBAL RANKINGS 74%

Literacy Rate 73

Ease of Doing Business Index /100 32

Global Innovation Index /100

FTA to be signed with UEMOA & CEMAC countries

ENTREPRENEURIAL SCENE Ecosystem Enablers: LaFactory, Cluster Solaire, Impact Lab, Reseau Entreprendre Maroc, Startup Maroc, CE3M, CEED Morocco, Enactus, Bidaya

Active Foreign Funds: KIMA Ventures, Actis, Africinvest, Amethis

Popular Local Investors: Azur Partners, MITC Capital, CDG Invest, Mediterrania Capital Partners, Attijari Invest, CFG Capital

Co-Working Spaces: Regus, Kowork, New Work Lab, Commons, Maktabouna

‫ﻣﺮﺣﺒﺎ‬ LANGUAGES Official: Arabic & Amazigh Spoken: Arabic, Amazigh, French, English, Spanish

Hello

ENDEAVOR OFFICE Established in 2013 Entrepreneurs: 5 leading 4 companies

Managing Director: Nawfal Fassi Fihri Access to Market Lead: Reda Lakhlifi

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Morocco *The data below refers to regional Endeavor companies based in Egypt, Jordan, Lebanon, Morocco, Saudi Arabia, Tunisia, Turkey, UAE *On-Ground Operations: refers to companies with offices or teams on the ground in a given market *Non-Ground Operations: refers to companies that manage operations remotely through other channels *Markets of Interest Per Vertical: refers to the % of companies from each vertical that are interested in expanding into the given country

Regional EEs with on-ground operations in Morocco (by home country)

Regional EEs with non-ground operations in Morocco (by home country) 1

4

Morocco

JORDAN * Indicates number of companies

Morocco as Market of Interest Per Vertical

Most Active Verticals in Morocco

100% 75%

ESS 50%

Healthcare

25% 0%

25%

50%

25%

Commerce

Education

Healthcare

*KEY: • Commerce: Retail and Consumer Tech • ESS: Enterprise Software Services • F&B: Food and Beverages

-

1

2

3

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Saudi Arabia

Male 57.4% Female 42.6%

GDP

Riyadh

US $786.5 bn

34.14 m

WHERE OPPORTUNITY, HOSPITALITY & TRANSFORMATION MEET! Saudi Arabia is the largest country in the Arabian Peninsula and is considered as the world's first in oil production and reserves, ranking tenth in natural gas production. Saudi Arabia is witnessing tangible economic prosperity and progress in all domains of socio-economic development, which produced substantial improvement in all human development indicators such as standard of living, health and education services, environmental conditions as well as potentials of comprehensive development.

LARGEST INDUSTRIES

TOP TRADE TIES

*Based on contribution to GDP

World Trade Organization (WTO)

Greater Arab Free Trade Agreement (GAFTA) Advanced Technologies

Oil & Gas

Financial Services

The Organisation of the Petroleum Exporting Countries (OPEC)

FTA with China, Japan, South Korea, Singapore, Europe

Real Estate

E- Commerce

F&B

KEY GLOBAL RANKINGS 95%

Literacy Rate 72

TIFA with the USA

ENTREPRENEURIAL SCENE Ecosystem Enablers: Monshaat, Badir, Waed, MISK and 500 STARTUPS, InspireU by STC, 500 Startups

Active Foreign Funds: WAMDA capital , Mevp, Flat 6 labs, Sawary ventures, Hala Ventures, Venturesouq, Lumia Capital, Graphene Ventures, 500 Startups

Popular Local Investors: Oqal, Raed Ventures, SVC, STV, NAMA Ventures, Riyadh Taqnia Fund, Vision VC, Flat6, Waed

Co-Working Spaces: Vibes, The Space, Scale, Servcorp, 67|22 Coworking Space, BeeHive, Allure, R house, Sstrolabs, Nawa Space

Ease of Doing Business Index /100 33

Global Innovation Index /100

‫ﻣﺮﺣﺒﺎ‬ LANGUAGES Official: Arabic Spoken: Arabic, English

Hello

ENDEAVOR OFFICE Established in 2012 Entrepreneurs: 30 leading 20 companies

Managing Director: Lateefa AlWaalan Access to Market Lead: Haila Alobaidan

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Saudi Arabia *The data below refers to regional Endeavor companies based in Egypt, Jordan, Lebanon, Morocco, Saudi Arabia, Tunisia, Turkey, UAE *On-Ground Operations: refers to companies with offices or teams on the ground in a given market *Non-Ground Operations: refers to companies that manage operations remotely through other channels *Markets of Interest Per Vertical: refers to the % of companies from each vertical that are interested in expanding into the given country

Regional EEs with on-ground operations in Saudi Arabia (by home country)

Regional EEs with on-ground operations in Saudi Arabia (per vertical)

15

Saudi Arabia

18.5% Smart City

11

UAE

9

Jordan

Egypt

1

Lebanon

1

Tunisia

1

25.9% ESS

14.8% F&B

Regional EEs with non-ground operations in Saudi Arabia (by home country) 6

3.7% Education

14.8% Healthcare

* Indicates number of companies

3

22.2% Commerce

4

3

Regional EEs with non-ground operations in Saudi Arabia (per vertical) 10% Smart City

4

5% Healthcare

30% Commerce

15% F&B

EGYPT JORDAN LEBANON TURKEY

UAE

Saudi Arabia as Market of Interest Per Vertical

25% ESS

Most Active Verticals in Saudi Arabia

Agriculture

3.8%

Agriculture

Commerce

3.8%

Commerce

Education

7.7%

Education

ESS FinTech

ESS

23.1% 3.8%

F&B

19.2%

Healthcare

11.5%

Smart City

26.9%

5% Education

10% Fin Tech

FinTech F&B Healthcare Smart City

*KEY: • Commerce: Retail and Consumer Tech • ESS: Enterprise Software Services • F&B: Food and Beverages

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2

4

6

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Tunisia

Male 50% Female 50%

GDP

Tunis

US $39.87 bn

11.8 m

THE KEY GATEWAY TO EUROPE AND AFRICA After a successful journey towards establishing democracy, Tunisia is now building a new economy where knowledge and youth are at the forefront and where entrepreneurship plays a central role. The "Tunisia Startup Act" is the MENA first bottom-up policymaking initiative to foster entrepreneurship in the region and position Tunisia as the go to digital hub and gateway between Europe and Africa.

LARGEST INDUSTRIES

TOP TRADE TIES

*Based on contribution to GDP

WTO Maghreb Arab Union

Tourism

African Union

ICT

European Union Association Agreement The Agadir Agreement Textiles

Agriculture

KEY GLOBAL RANKINGS 79%

Literacy Rate

TIFA with the USA

ENTREPRENEURIAL SCENE Ecosystem Enablers: CONECT, BIAT, BNA FONDATION, SILATECH, IACE

Active Foreign Funds: USAID, ENPACT Tunisie, CIFE, UNIDO, ONUDI, World Bank, AFDB

Popular Local Investors: INTILAQ, CBA, IMPACT PARTNER, EGFS, INNOVEST, TAEF, AFRICINVEST, SICARS, AWARI, CDC GESTION, TIF-SICAR

Co-Working Spaces: Startup Haus Tunis, ELSpace Social Innovation Hub, Cogite Coworking Space, Lingare L'mdina, Factory 619, Coworky, LEVEL 1, Elife

69

Ease of Doing Business Index /100 42

Global Innovation Index /100

‫ﻣﺮﺣﺒﺎ‬ LANGUAGES Official: Arabic Spoken: Arabic, French

Bonjour

ENDEAVOR OFFICE Established in 2017 Entrepreneurs: 8 leading 6 companies

Managing Director: Walid Bellagha Access to Market Lead: Amal Chebbi

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Tunisia *The data below refers to regional Endeavor companies based in Egypt, Jordan, Lebanon, Morocco, Saudi Arabia, Tunisia, Turkey, UAE *On-Ground Operations: refers to companies with offices or teams on the ground in a given market *Non-Ground Operations: refers to companies that manage operations remotely through other channels *Markets of Interest Per Vertical: refers to the % of companies from each vertical that are interested in expanding into the given country

Regional EEs with on-ground operations in Tunisia (per vertical)

Regional EEs with on-ground operations in Tunisia (by home country) 5

Tunisia

33.3% Education

1

Jordan

1

Morocco

66.7% ESS * Indicates number of companies

Regional EEs with non-ground operations in Tunisia (by home country) 1

2

Regional EEs with non-ground operations in Tunisia (per vertical)

1

50% ESS

50% Healthcare JORDAN

MOROCCO

TUNISIA

Most Active Verticals in Tunisia Agriculture Commerce Education ESS FinTech F&B Healthcare Smart City -

1

2

3

4

*KEY: • Commerce: Retail and Consumer Tech • ESS: Enterprise Software Services • F&B: Food and Beverages

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Turkey

Male 49.9% Female 50.1%

GDP

Ankara

US $771,4 bn

84.3 m

SPANNING TWO CONTINENTS, BRIDGING ASIA AND EUROPE! Turkey, once the leading startup ecosystem in the region with its vibrant local market, now seems to lag behind newcomers like Slovenia, Greece, Romania and the UAE. Overlooked and buried under the macro trends, the Turkish ecosystem is in the midst of a transition and about to make a tremendous leap forward.

LARGEST INDUSTRIES

TOP TRADE TIES

*Based on contribution to GDP

Free Trade Agreement with the European Free Trade Association

World Trade Organization (WTO) Agriculture

Olive Production

General Agreement on Tariffs and Trade 1947 (GATT)

Custom Union

Industrial Sectors

EU

ENTREPRENEURIAL SCENE

KEY GLOBAL RANKINGS 96%

Literacy Rate 77

Ease of Doing Business Index /100 37

Global Innovation Index /100

Ecosystem Enablers: emekSepeti, Insider, İyzico, 212, 500, Galata Business Angels, Arya Women, Boğaziçi Ventures, Collective Spark

Active Foreign Funds: CT, DCP, Earlybird, Hummingbird, Wamda Capital, 500, Keiretsu Forum

Popular Local Investors: evo, Bosphorous Ventures, Starters Hub, 212VC

Co-Working Spaces: Kolektif House, Impact Hub, WithCo, Assembly Buildings

Merhaba

LANGUAGES

ENDEAVOR OFFICE

Official: Turkish Spoken: Turkish

Established in 2007 Entrepreneurs: 52 leading 36 companies

Managing Director: Aslı Kurul Türkmen Access to Market Lead: Sinan Aloglu

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Turkey *The data below refers to regional Endeavor companies based in Egypt, Jordan, Lebanon, Morocco, Saudi Arabia, Tunisia, Turkey, UAE *On-Ground Operations: refers to companies with offices or teams on the ground in a given market *Non-Ground Operations: refers to companies that manage operations remotely through other channels *Markets of Interest Per Vertical: refers to the % of companies from each vertical that are interested in expanding into the given country

Regional EEs with on-ground operations in Turkey (by home country) 36

Turkey 3

UAE

20% Commerce 40% Smart City

2

Egypt Saudi Arabia

Regional EEs with on-ground operations in Turkey (per vertical)

1 40% ESS

* Indicates number of companies

Regional EEs with non-ground operations in Turkey (by home country) 2

Regional EEs with non-ground operations in Turkey (per vertical)

2

25% Healthcare

25% Commerce

25% F&B EGYPT

25% ESS

JORDAN

Turkey as Market of Interest Per Vertical

Most Active Verticals in Turkey

100%

Agriculture

75%

Commerce

50%

ESS

25% 0%

F&B 42.9%

14.3%

28.6%

14.3%

Commerce

ESS

F&B

Smart City

Smart City

*KEY: • Commerce: Retail and Consumer Tech • ESS: Enterprise Software Services • F&B: Food and Beverages

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2

4

6

8

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UAE

Male 72% Female 28%

GDP

US $421.1 bn

Abu Dhabi

9.89 Million

A GLOBAL BUSINESS HUB IN THE HEART OF THE MIDDLE EAST The United Arab Emirates (UAE) is a bustling country known for its luxurious resorts, shopping malls, desert landscape, access to the Persian Gulf, and skyscrapers. The UAE contains seven quasi-independent states: Abu Dhabi, Ajman, Dubai, Fujairah, Ras Al Khaimah, Sharjah and Umm Al Quwain. These states each have their own set of laws and regulations but all are subject to law set in place by the national government. Abu Dhabi has historically drawn its wealth from oil and gas production and Dubai specializes in commerce.

LARGEST INDUSTRIES

TOP TRADE TIES

*Based on contribution to GDP

GCC - EFTA FTA Retail

Hospitality GCC-Singapore

World Trade Organization Petroleum

Construction

KEY GLOBAL RANKINGS 93%

Literacy Rate

ENTREPRENEURIAL SCENE Ecosystem Enablers: Hub 71, Dubai Future Foundation, Techstars, Sheraa, WamdaX, Start up Bootcamp Dubai, Krypto Labs, Catalyst in Masdar, FinTech Hive

81

Ease of Doing Business Index /100 42

Global Innovation Index /100

Popular Local Investors: : Wamda Capital, BECO Capital, Global Ventures

Co-Working Spaces: : In5, Astrolabs, Let’s Work, Dtec

‫ﻣﺮﺣﺒﺎ‬ LANGUAGES Official: Arabic Spoken: Arabic, English

Hello

ENDEAVOR OFFICE Established in 2013 Entrepreneurs: 47 leading 31 companies

Managing Director: Noor Shawwa Access to Market Lead: Tayeb Hassan

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UAE *The data below refers to regional Endeavor companies based in Egypt, Jordan, Lebanon, Morocco, Saudi Arabia, Tunisia, Turkey, UAE *On-Ground Operations: refers to companies with offices or teams on the ground in a given market *Non-Ground Operations: refers to companies that manage operations remotely through other channels *Markets of Interest Per Vertical: refers to the % of companies from each vertical that are interested in expanding into the given country

Regional EEs with on-ground operations in UAE (by home country)

Regional EEs with on-ground operations in UAE (per vertical) 31

UAE

6.7% Smart City 10% Healthcare

12

Jordan

10

Egypt

3

Saudi Arabia Tunisia

2

Morocco

2

Lebanon

1

Turkey

1

3.3% Agriculture 30% Commerce

6.7% F&B 3.3% FinTech

6.7% Education

33.3% ESS

* Indicates number of companies

Regional EEs with non-ground operations in UAE (by home country) 5

2

EGYPT

JORDAN

2

LEBANON

1

TUNISIA

Regional EEs with non-ground operations in UAE (per vertical) 9.1% F&B

1

TURKEY

UAE as Market of Interest Per Vertical

9.1% Fin Tech

27.3% Commerce

36.4% ESS

18.2% Education

Most Active Verticals in UAE

Agriculture

Commerce

10%

Education

10%

ESS

30%

ESS

F&B

10%

FinTech

Healthcare

20%

Smart City

20%

Commerce Education

F&B Healthcare Smart City -

*KEY: • Commerce: Retail and Consumer Tech • ESS: Enterprise Software Services • F&B: Food and Beverages

5

10

15

RESOURCES • Literacy Rate • Ease of Doing Business Index • Global Innovation Index * All data in the graphs has been collected and analyzed from Endeavors’ regional portfolio companies